Sincerity is not enough. How to avoid daily customer maintenance?

Customers say sincerity is not enough for daily customer maintenance.

Every holiday, I send blessing messages to my customers, and they don't catch a cold. It doesn't seem to affect customer maintenance. Customer maintenance needs to treat customers as friends in daily dribs and drabs.

Everyone will send blessings on holidays. How can your blessing stand out? So, how to maintain it normally? Clients don't have time to chat.

① Is there a customer information manual? What's the role? In fact, the most important thing for customers to impress you is to let them see your intentions.

take for example

Learn about customers' birthdays through various channels

Birthday wishes. This kind of blessing will not be crowded and will not cost anything, but it will make customers feel your intentions and deepen their impression on you.

In addition, such as customers' tastes/favorite brands/family members, pay more attention to their dynamics and interact with them as friends when appropriate. This will bring you closer to your customers.

② Label customers.

Pay attention to good industries and positions. For example, now that you have some professional information about customer-related industries, you can easily forward it to customers. At this time, the customer will think that you have remembered my needs and my little things.

Of course, if you don't have these labels, you can also share something that the customer will be interested in according to his preferences. This kind of interaction and feedback is very meaningful. Real service is equivalent exchange, and real business also needs its own things.

In sales, combining rigidity with softness is one of the magic weapons for you to display your talents in a highly competitive market. You should not only have the confidence and domineering of "shooting when you should", but also have the delicacy and tenacity of "focusing on the overall situation and starting small". Only in this way can you cultivate your three flavors of true fire.