222 Chinese Valentine's Day Theme Planning Scheme Model Collection

? Do you know how to write the planning plan? What are the contents of the activity plan? The following is the "Model essay on the theme planning scheme of 222 Qixi activities" compiled by me for your reference only, and you are welcome to read it. 222 tanabata theme planning scheme (Part I)

1. Theme of the event:

1. Romantic tanabata, inviting beauty

2. Romantic house, happy tanabata

2. Activity background

Every year, the seventh day of the seventh lunar month is a traditional festival of the Han nationality in China, Chinese Valentine's Day. Because the main participants in this day's activities are girls, and the content of the festival activities is mainly begging for skills, people call this day "Begging for Skills Festival" or "Girls' Day" and "Daughter's Day". Chinese Valentine's Day is one of the most romantic traditional festivals in China, and it is also the most important day for girls in the past.

It is said that on the night of Tanabata, people can look up and see the meeting of the Cowherd and the Weaver Girl in the Milky Way, or they can overhear the love story when they meet in the sky under the melon and fruit shelf. On this romantic night, facing the bright moon in the sky, the girls put seasonal melons and fruits to worship in the sky, begging the fairy in the sky to give them intelligent hearts and dexterous hands, making their knitting women skilled, and begging for the marriage of love and marriage.

Third, the purpose of the activity

1. Create a romantic holiday atmosphere and increase customers' recognition of the enterprise;

2 Give back to customers sincerely, tap potential customers at the same time, and enhance customers' brand loyalty;

3. Enhance the popularity of XX real estate and create a good corporate image;

4. Cooperate with Weihai beauty agency to let new and old customers enjoy romance and experience health and beauty;

IV. Highlights of the event

1. On the Qixi Festival, there is a big discount for buying houses during the festival;

2. Set up a flower door with a pink carpet. The carpet is covered with rose petals, and there are landing flowers on both sides of the carpet, so that new and old customers who come to participate in the activity can feel the romantic atmosphere of "Queqiao tryst";

3. Cooperate with Eilisha Beauty Agency, a beauty agency in Weihai, to teach the secrets of beauty and health to those present;

4. When signing in for the event, every female friend will get a bunch of beautiful roses and a beauty experience coupon provided by Elizabeth Beauty Agency;

5. The on-site gifts are delivered continuously, and every couple and couple who participate in the activities will get a raffle ticket and have the opportunity to draw a grand prize;

6. Wonderful interactive games on the spot, providing a love experience for couples and couples on the spot and witnessing the tacit understanding of love;

7. Warm up the violin to create a warm and romantic atmosphere;

V. Activity elements

Activity time: 2xx, X, X, venue: XX real estate sales department, number of invitees: about 1 people

Invitees: (couples, couples) old customers, potential customers, Elizabeth VIP customers, etc., activity form: healthy and beautiful health-keeping forum+live interaction+holiday promotions. Gorgeous flowers convey people's colorful emotions.

Fortunately, our xx flower shop has also become an important part of weaving this this beautiful city! Here, we work hard and struggle only for the fragrant garden, people's brilliant smiles and a bright future!

Qixi Valentine's Day is approaching. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day for us to look forward to it.

2. Target strategy

1. Overall goal:

To achieve the success of the Valentine's Day activities on Tanabata in Sanmen, attract more customers for the flower shop, win more people's support and love, and finally realize the benefits.

2. Specific objectives

During the activity, strive for a three-day turnover of over X million yuan per day, order no less than xx flowers per day, and send flowers no less than xx times per day. The number of scattered flowers totals xx.

III. Purpose of the activity

With the improvement of people's living standards, people's demands for the service industry are constantly developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects will certainly inspire more consumer groups to start. Our team will devote itself to creating a unified and standardized management mode and creating our own brand. Therefore, we will enhance the brand recognition and reputation of our flower shop and increase our sales through this activity.

IV. Target audience

Our xx activity is mainly aimed at people aged 16-3. 82.2% of these young people have the psychology of seeking novelty and novelty, which will lead to the consumption boom of this consumer product.

5. Theme of the event

"XX invites you to spend Valentine's Day on Chinese Valentine's Day"

6. Mode of the event

(1) Determining partners

We can find companies that supply us with bouquets and flower care products to cooperate and strive for sponsorship from their companies.

(II) Promotion methods

1. Flower reservation activities-home delivery projects

2. Flower exhibition activities with the theme of Valentine's Day on Qixi

3. Flower bunching promotion activities on Valentine's Day on Qixi

4. Special activities on Valentine's Day on Qixi

5. Small articles related to flower arrangement

7. Time and place of activities

.

(II) Venue

The venue of our xx flower shop activity this time is at the entrance of our flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day lovers will go together.

VIII. Advertising cooperation mode

1. Large exhibition board

2. Flyer

3. Sign design, flower shop decoration and layout

4. Website promotion

IX. Pre-preparation

(I) Personnel arrangement

1. Recruit X temporary workers (X women) before the event.

We need 8 delivery personnel (our store has X delivery personnel and X temporary workers);

it takes x people to answer phone calls and online orders (there are x customer service staff and x female temporary workers in our store);

x bouquets decorators (X bouquets decorators in our store and X female temporary workers);

x door propagandists and x street propagandists (x temporary workers, x women, x men, women propagandizing at the door, and men propagandizing nearby under an excuse);

arrange for 14 people to sell scattered flowers to nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day lovers will go together (there was one salesperson in our store, and 13 of them were female temporary workers, and the salesperson will give these 13 temporary workers a little training);

In addition to the need to send temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is relatively low, so hiring them can reduce the cost.

(II) Material preparation

Before the activity, we will carry out various advertising and publicity activities, distribute leaflet advertisements in the streets and alleys, do a good job in in-store decoration and publicity, update the flower shop business online, widely accept all kinds of pre-arranged bouquets and online orders, and prepare to supplement enough sources for the large number of flower sending and selling activities, while the items provided by partners will be packaged as small gifts for the activity.

1. Mid-term operation

During the activity, consumers can get our VIP card if they spend over xx yuan in our store. No matter new or old customers, all VIP customers can receive only one gift with VIP card. If customers have any doubts about this activity, the sales staff should explain it in detail, and the final interpretation right of this activity lies with our store.

Xi. Post-operation

1. Set up a customer forum platform on the website to give customers opinions or suggestions on our flower shop activities, and solve customers' dissatisfaction with our activities, and then randomly select 1 places to send our elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the recognition and reputation of our flower shop brand, retain old customers, attract new customers, and increase the sales rate of flower shops by one grade.

XII. Expense budget

Temporary workers' expenses: X people, with an average daily salary of X yuan per person

Store decoration: replacing some old ornaments and a red carpet from the front of the store to the inside of the store. Compared with the temporary store, the store decoration stands out and attracts the desire of passers-by. About xx yuan

advertising expenses: a banner is about x yuan, a leaflet is about x yuan, and about x large exhibition boards in the annex area are rented for one month, each of which is about xx yuan per month

project expenses

temporary workers' expenses

store storefront decoration

advertising expenses

totaling xx yuan

thirteen.

2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.

3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to them immediately, and take corresponding measures to solve customer dissatisfaction

14. Effect estimation

1. Form a whole system with perfect facilities, perfect facilities, satisfying customers' needs, publicity in place and service at home.

2. It has improved the public's awareness of xx flower shop and left a deep impression on the public, just like when it comes to giving gifts, it thinks of melatonin, which makes consumers think of our xx flower shop first when they talk about sending flowers; So as to have more loyal and stable customers. Model essay on the theme planning scheme of Qixi activities in 222 (Part 3)

1. Planning of large-scale activities on Valentine's Day on Qixi

(1) Activity background

Valentine's Day on Qixi is full of myths for lovers in the city. Tanabata Valentine's Day is the best time for handsome men and beautiful women in the city to express their feelings. During this period, major businesses will set off the climax of various activities such as Tanabata gift-giving, beautiful transformation, lover pairing and love declaration.

fully tap the characteristics of traditional Qixi Valentine's Day in country X, and effectively integrate and promote the products and services of enterprises (including company activities in the same city | marriage and dating, personal space and beauty products in shopping malls), which will have an absolutely unexpected effect.

(II) Theme of the activity

Passionate Tanabata Forging Eternal Love

(III) Purpose of the activity

ü Through this activity, the personal space was successfully introduced to the public, the activity of space members was improved in a short time, and the space was effectively activated

ü Through the "transformation for love" link of this activity, the beauty products for women in the mall were effectively promoted, and the company is making great efforts at present.

ü through this activity, we can effectively create a marriage and friendship column in the same city activities of the website and enrich the column information.

(4) Activity time

2xx July 28th -x 28th

(5) Sponsor company

Mall beauty products company Chenshi Lotus Leaf Bao Paris Spring Photography Company also Honghong Restaurant

(6) Activity content

I. ★ Online part ★

Personal space < Set up an activity page in the space, and the activity page is equipped with a love declaration wall. After registering, netizens can write down their expectations for love or their love declaration for their lover. After filling in, you will have the opportunity to display it on the home page of the event. And it has been recommended by netizens as the most classic love declaration, and it has the opportunity to be published in Cooperative Newspapers. This move is a good event theme for netizens and websites.

② After registering, netizens can participate in the "Love under the Crooked Neck Tree" blog creation contest. Before the blog contest, the top ten will be invited to the party activities on July 7, 16 and 17, X, to present prizes and talents.

③ register as a member of xxx, and look for other netizens' user information during the activity to find your favorite object.

④ click "date me" and write down the invitation of love, so as to meet at the live party of Shanghai also bonus on xxx Tanabata. According to the number of invitations received, a popularity ranking will be generated. The top 6 people (3 men and 3 women) with the most invitations will become the popularity kings, and they will be invited to the offline dating party, and there will be grand prizes waiting for you.

⑤ Please pay attention to check the small notes on your personal page and accept or reject other people's invitations.

⑥ In addition, the top 1 registered people can get a "true love space template" tailored for you for free on their personal pages, and they can set the love declaration on the template.

activities in the same city

⑦ release the news in xxx activities in the same city party column, and the company will hold a large-scale theme party activity of "forging eternal love on Tanabata Valentine's Day".

⑧ At the same time, members can post courtship invitation information in the column of dating, and after being invited, they can directly call to sign up for activities.

mall promotion

pet-name 9 In order to cooperate with the climax of this activity, Chenshi Lotus Leaf Bao Company was invited to sponsor this activity, and at the same time, the activity of "Changing for Love" was added to the activity, focusing on launching Chenshi beauty products.

⑩ When a netizen clicks on the online activity link of "Tanabata Love Becomes Love", he immediately earns the activity page of "Tanabata Love Becomes Love" in the mall, which contains the "transformation" recipe tailored by the company for netizens, and you can give it to your favorite woman, or you can buy it yourself. You can enjoy great value and preferential price when purchasing during the event.

After using the product, netizens who participated in the "Transformation for Love" activity need to write down their experience in using it, so that they can get lucky prizes drawn by Chen at regular intervals during the activity and give you exquisite gifts, which will make you unforgettable all your life.

⑾ Contact beauty agencies (or professionals provided by beauty products companies) to participate in the online activity of "Tanabata Love Becomes Love", and netizens can not only buy the "transformation" recipe, but also consult beauticians directly online.

2. ★ Offline part ★ Bright night of Tanabata

Activity ideas

Some offline activities are sponsored by Yehuahong Restaurant, and at the event site, Yehuahong Restaurant can also successfully promote the finished products of Chenshi Lotus Leaf, thus achieving a double harvest.

at the same time, other beauty products enterprises can be arranged.