Songming company registration: Shanghai: you can verify your company name without leaving home

The Shanghai Municipal Administration for Industry and Commerce has reformed the city’s enterprise name registration management system, simplified the enterprise name registration review process, unified and standardized registration standards, improved registration efficiency, and implemented online self-declaration as the main method and Shanghai Municipal Administration for Industry and Commerce window appointment registration As a supplementary working mechanism, each market supervision bureau will no longer accept enterprise name declarations, realizing "one window declaration, city-wide application" for enterprise names in Shanghai.

This reform fully implements the online name independent declaration system. Break down regional protection barriers, gradually expand the scope of reform to all regions, all types, and all processes, and achieve zero-face-to-face registration of enterprise names in principle. The enterprise name applied by the applicant through the online name independent declaration system will be included in the industrial and commercial cloud service platform, and the relevant information can be directly obtained and the enterprise registration can be done at any registration authority in Shanghai.

In December 2017, the Shanghai Municipal Administration for Industry and Commerce replicated and promoted relevant experience based on the pilot reform of enterprise name registration in Pudong New Area and the Pilot Free Trade Zone, and expanded the scope of the pilot to include Pudong, Huangpu, Xuhui, Jing'an, Hongkou, Jinshan, Baoshan and other seven districts. It is reported that 20,509 business names were applied for through the online name independent declaration system, a year-on-year increase of 81.4%. During the same period, the window accepted 44,073 business name applications, and the online reporting rate was 31.8%.

Enterprises generally report that the reform complies with the wishes of market entities and meets the needs of enterprises. Name registration has become more convenient, efficient, fair and transparent, and the enterprise's perception, sense of gain, and convenience have been significantly improved. "The number of queues at the window has been reduced." ". At the same time, companies are generally satisfied with the announcement of name review specifications, SMS notification services and other supporting measures.

At the same time, the big data comparison function is reformed and optimized. Relying on the "Prohibition and Restriction of Company Names Rules" and "Comparison Rules for Identical and Similar Company Names", combined with big data analysis and search functions, the computer comparison function is optimized to improve the user experience of human-computer interactive services and enhance the flexibility of independent declaration. Applicants who self-declared company names through online names can obtain relevant prohibited and restricted information in real time through the big data comparison function, and can adjust the company name or upload relevant authorizations and commitments according to prompts to avoid blind declarations.

In view of the problems such as the inconsistent standards for enterprise name registration in various district registration agencies and the collection of additional certification materials, we will take the enterprise name registration reform as an opportunity to further standardize the discretionary power of enterprise name registration, clarify the review requirements, and unify the review standards to avoid situations such as “this area doesn’t work and that area does” and “privately set entry barriers.”