How much are the sunglasses?

In terms of increasing the number of customers, the most effective thing is of course to increase the attractiveness of the window. Sunglasses are different from light frames, they are closer to clothes and emphasize fashion. Therefore, beautiful windows are particularly important. When customers see the window, they will wonder whether they should buy a pair of sunglasses. At this time, business opportunities came. In terms of window layout, there are not many patterns. You can refer to the better ones in the same industry, or learn the window design of other industries. You can only see, learn and try. Yangzhou Gaoshi once made a sunny beach effect in the window, which was very innovative. If you don't want to spend too much money on the window design, you can either be completely transparent, put some display stands of luminous sunglasses near the window in the store, or you can design a big poster of sunglasses and stick it on the window (it is not recommended to stick it in full, but it is recommended to stick it at 1.2~ 1.6 meters, so that customers can still vaguely see the store. ) One kind of poster is a translucent poster. During the day, it is dark indoors and bright outdoors, which is the poster. It is transparent when it is bright indoors and dark outdoors at night. This kind of poster is very suitable for this season. In addition to window layout and posters, it would be nice if an LCD TV could be hung in the street window facing the street, and it would be even better if two speakers could be erected under the eaves outside the store. You can play DVD of fashion show all day, even Victoria's secret. Anyway, it is lively.

The above are passive ways to increase customers, and more active methods include:

1, a popular group purchase at present, you might as well give it a try. Although the overall consumption of customers from "group buying" is low, it has at least brought some popularity to the store. At present, the more popular group buying websites are Juhua, Handan and so on. From the previous experience, the success of group buying has a great relationship with products, pricing and page art, which is worth studying.

Making a "float" in front of the store is also an effective way to gather customers. If your store is in the business center, it is a good idea to sell low-grade sunglasses through floats and then induce customers to buy high-grade products in the store. If the store location is not good, you can put the float in front of the nearby shopping mall. It can not only generate sales, but also bring customers to the store. Shanghai Paris Tri-City Glasses has a special shop on the first floor of the shopping mall where the shop is located every year. On May 20 10/day, there was a sale at the entrance of Shanghai South Shopping Mall, and more than 7,000 pairs of sunglasses were sold in five days.

3, sunglasses season, stores can do appropriate publicity in various media, but the media is expensive, one

You must choose carefully. Newspaper banners have the lowest cost performance, so it is recommended to give up, but you can make a special topic about sunglasses in the form of layout cooperation with newspapers; The effect of TV advertising is good, but the price is ridiculously high, and the ratings of local TV stations are low. Try moving subtitles or TV topics. In the past, I helped my customers plan a "special issue of sunglasses", which was to print a booklet about sunglasses and distribute it through post offices, community distribution and newsstands. Although the cost is high, the publicity effect is lasting and may have a circular effect. Of course, this requires your special issue to be "very attractive".

4. SMS marketing was also an effective method in the past, but after 3 15 this year, "spam messages" were curbed, and this road became more and more difficult. Increase the transaction rate

In addition to increasing the number of customers, it is more important to improve the transaction rate. The total turnover rate depends on three aspects:

1, product structure: including three levels: style, price band and display. If the product is not rich enough, the style is single and the price band is not wide enough, it will definitely affect the sales volume. Therefore, every enterprise should examine its own product structure of sunglasses, not only to meet the so-called "many" in quantity, but also to meet the needs of different types of consumers.

2. Salesperson: Whether the salesperson is active, whether the sales speech is flexible, and whether he has the confidence to recommend styles to customers will also affect the final transaction result; Therefore, before the arrival of the sunglasses season, it is very necessary to carry out relevant training. Of course, training is only to solve the problem of employees' wishes, and necessary incentive measures need to be taken to solve the problem of employees' "wishes", such as setting individual indicators for sunglasses sales and rewarding and punishing them according to the completion, and launching sunglasses sales competitions between teams and stores.

3. Shop promotion: It is suggested to adopt some flexible shop promotion. Although discount can't solve the problem, giving customers a certain discount will help promote sales. Especially in the field of sunglasses sales, the advantages of professional optical shops are not obvious, and it is not unreasonable to carry out appropriate promotion. Common promotion methods include over 200 minus 60 (this method is more conducive to raising the unit price than direct discount, and customers will try to choose products with an integer multiple of 200 instead of more than 300 or more than 500), half price for the second pair, buy one for one, get one free, value-added exchange, gift promotion, direct discount and so on. The usual price policies of various localities and enterprises are different, so we should focus on specific preferential measures.

In the business of glasses and contact lenses, besides paying attention to these three factors, it is also a very effective means to be good at extending the sales of sunglasses. This job is not difficult, just pay attention. If you set goals for employees, it is very necessary to ask employees to "100% oral promotion". This year, Wanxin Optics introduced a pair of myopia sunglasses, which are very eye-catching. You can prepare a set and put it on the counter next to the mirror. After the customer is satisfied with trying on the glasses, the employee randomly asks the customer if he has any travel plans during the holiday, or whether he drives a car at ordinary times, and then "see it to the end" and sells the nearsighted sunglasses.