What is the main purpose of the cover letter?

Methods and steps of designing college life questionnaire;

I. Cover letter

The first thing to do when designing a questionnaire is to write a "cover letter"

The so-called "cover letter" is a short message to the respondent, aiming at introducing the identity and purpose of the respondent.

It is impossible for people to fill in the questionnaire without saying anything at first.

Second, the guiding language.

Used to teach respondents how to fill in the questionnaire correctly. Please tick the answer number that suits your situation after each question.

In this way, the respondents know exactly what they should do and how to fill in.

Third, the problem.

(1) Question type:

1. Problems related to behavior;

2. Questions about attitudes or personal opinions;

3. Questions about personal background.

(2) the form of the problem:

An easy question to discuss.

The so-called open-ended question does not provide an answer; For example, "Your suggestion ..."

Closed question

Closed questions provide answers for respondents to choose from. Because most of the questionnaires we encounter are almost closed-ended questions, we will focus on the closed-ended questions.

Fourth, the language of the question and the rules of the question design.

Try to use simple language and avoid technical terms and abstract concepts;

Keep the questions as short as possible;

Avoid double or multiple meanings;

Don't be biased in asking questions, but be neutral;

Don't ask questions that the respondent doesn't know;

Avoid ambiguity and unclear definitions;

Pay attention to the formulation of the question and don't let the respondents feel the test;