Promotion website production (promotion page production)

Secondhand provides a one-stop seo promotion solution for enterprises. Its core business includes Baidu website promotion, enterprise station group promotion, Baijiahao operation, enterprise website construction, baidu promotion, Baidu bidding hosting, 360 promotion, WeChat public platform promotion, Alibaba operation hosting, whole network marketing promotion, Soso website promotion, enterprise soft news promotion, Baijiahao generation operation, love procurement generation operation, short video matrix generation operation, Baidu smart applet matrix promotion and so on. Because of its unique logic and operation mode, it is an important job for enterprises to choose appropriate channels for network promotion. Background: 10, an integrated solution provider focusing on enterprise internet marketing, is in contact with enterprise customers. Therefore, the answer is how enterprises do network promotion. Bosses who have industrial products or enterprise network promotion negotiations can come to talk about it. Welcome to cooperate with us. Let's analyze each platform separately, so as to make a good choice: now that Internet traffic is dispersed by major platforms, what we have to do is to lay out the whole network marketing to get more customers. Enterprises can do network promotion from four traffic channels. The first is search engine traffic, the second is e-commerce traffic, the third is WeChat private domain traffic, and the fourth is short video traffic. If you want accurate traffic, you must do it around the industry keyword ranking. Search engine platforms are Baidu and 360, and we do it around keyword ranking. Take Baidu as an example, there are Baidu products such as bidding, official website optimization, love shopping, a hyphenated screen, 100 brands, Baidu smart applet, Baidu Know and so on. If it is a small trading company, Baidu bidding is not recommended. Like some powerful manufacturers, Baidu bidding is preferred. Like official website's optimization, it is too difficult to get the theme on the new site, which is basically impossible. If it is an old website, you can find a third-party company as the subject. It is suggested that the company can set up a group of stations to automatically update and rank long tail words. At present, the website is effective in making long tail words, and the competition is not great. Love shopping If your keywords are concentrated and your traffic is concentrated, then it is not recommended. Love to buy is more suitable for industries with many kinds of products, many keywords and scattered traffic, and the effect will be good. Wanci Baping is basically a regional word. If the keywords of your industry search products are mostly region+product, then it is recommended to make a screen. Baijiahao, good-looking videos, etc. If the employees of the company do well, it is cost-effective. Because there is no platform fee, it takes time to do it. In addition, the certified Baijiahao can rank keywords on the designated mobile terminal, and once it is done, it will be very stable. Another hundred brands can apply for original pictures and videos, so that we can send articles and videos indefinitely. Baidu smart applets are currently well included and ranked, mainly mobile phone Baidu app. In the early stage, a small program had 10 daily items and 100 weekly items, which was equivalent to 10 articles contained in the package every day. It takes two weeks for weekly entries to break out. Baidu smart applet can publish articles indefinitely every day, and it can automatically publish articles every day through software. These customers find us by searching for keywords, and the traffic is very accurate. 360 also has competitive bidding and powerful business, and there are many promotion forms. The problem is similar to Baidu, and 360 traffic in some industries is ok. Certainly not as much as Baidu. E-commerce platforms include 1688 and Taobao, and we also do it around keyword ranking. 1688 platform industrial products are basically suitable, and Taobao is suitable for some products with high unit price such as large machinery. On the platform of 1688, what we need to do is ranking, comprehensive ranking, finding factory ranking and so on. Because our industry customers search for suppliers, they basically take the initiative to search and search by searching for keywords. As long as we are in front, there will be traffic. This requires us to be king, promote paid keywords, and rank naturally. 1688 is a natural ranking. Many factories can't do online transactions, but only by guiding customers and planting grass. Let the number of treasures in the town store increase, make the keyword ranking better, and make the new lighthouse star higher. Everything is a rule. Industrial products do 1688, many times you can't do activities, because there are customers and agents offline, for fear of influence. Many industrial factories make 1688, but powerful businesses don't need it. Most industries and factories are not suitable for this powerful business. In addition to 1688 and Taobao, there are other industries that can be done on platforms such as JD.COM and Pinduoduo, such as environmental testing instruments such as constant temperature and humidity boxes. Wechat platform is the official WeChat account, WeChat applet and video number. We rank by keywords. At present, the traffic of WeChat search is very large, and not many people do it. You can search for keywords and check the daily search index of your industry. If the search index of keywords is relatively large, we can do a layout search to promote it. The official account matrix of WeChat should be well understood. The company can register 50 official WeChat accounts, which are free of charge, and then automatically generate original articles with software, publish them in batches, and make them included. The promotion of applet matrix is to make a batch of WeChat applets. First of all, the name of the applet is a keyword that can be indexed. In addition, the flow of small programs is also very large. We can automatically publish small programs through software, and they will also be searched and included. There is no limit to sending WeChat applets every day, which is different from sending 8 articles every day to the official WeChat account. The name of the official account of WeChat is Baping. We registered a number of official WeChat accounts, and then rushed to register the indexed keywords in our industry. As long as we do, the keyword ranking is very high and the ranking is very stable. Our customers rushed to register a batch of keywords with indexes and did nothing. The official account of WeChat has naturally increased by hundreds of thousands. Video number control screen, making original videos in batches, then modifying video titles in batches with software, setting different keywords for each title, and then uploading automatically with video number control batch uploading software, thus realizing video number control screen. Short video platforms include Tik Tok, Aauto Faster, Little Red Book, and video number, and now it is also the battlefield of enterprises, with a lot of traffic. Enterprises do Tik Tok, one is to do keyword ranking in Tik Tok search, the other is to do traffic recommendation, and the last is to do paid promotion in Tik Tok, such as Tik Tok bidding and Tik Tok information flow. When customers search for keywords in Tik Tok, our account is short-sighted, so they will leave messages or private messages to consult products, or pay attention to our account, so that he can swipe it next time. The short video of our operation and maintenance account is in place, including positioning, description, introduction, keywords and so on. , so there will be traffic recommended to potential customers. These customers may have seen relevant videos and praised them, or searched for relevant keywords, or paid attention to many accounts of the same type. They may all be our potential customers and have the opportunity to get an inquiry. After years of system research and development and experience accumulation in short video industry, through AI big data artificial intelligence technology, we have developed an enterprise short video integration media industry solution with five functions as the core, such as enterprise number operation, matrix boost, AI intelligent assistant, AI intelligent operation and energy charging station, which fundamentally solves the problems of exposure, customer acquisition and traffic in short video acquisition for enterprises. Four core functions: 1. Enterprise operating system operating Enterprise realizes a background operation of all platform accounts. 2. Matrix boosting industry vertical account matrix boosting multi-account, multi-ranking and multi-flow. 3.AI intelligent assistant solves the problem of video material, video production and video release in one stop. 4.AI intelligently operates AI intelligent technology to realize automatic and accurate operation of platform accounts. Tik Tok today is Baidu ten years ago. You didn't catch up at that time, and now here's your chance! There are also some active marketing network promotion, such as mass mailing to potential customers, paying attention to potential customers' Tik Tok number private chat, collecting potential customers' phone calls for telemarketing and SMS marketing, etc. These are common forms of network promotion. If you want to enlarge the traffic channels, you can do matrix promotion, such as Baijiahao matrix, Zhihu matrix, idle fish point group matrix, Baidu love purchase matrix, bidding account matrix, station group screen, WeChat official account matrix, WeChat applet matrix and short video matrix. If you want to promote these matrices, you need some tools and software for batch management, and you need to automatically generate a lot of original content. For example, we can produce hundreds of thousands of original articles and thousands of original videos in a short time, which are generated in batches with software and tools, and then automatically published to major websites and uploaded to major short video platforms in batches, paving a large number of keywords in our industry and promoting them on various platforms, thus obtaining more accurate traffic. If you want to know more about these matrix promotion, you can leave me a message or a private letter. -Please ignore the following. Let's just say that at present, most products can sell well in Tik Tok, and most of them are low-priced products. For high-priced products such as high-end furniture, home improvement design, garage name, medical beauty, and plastic surgery, if you want to make good use of the product window, you will generally put a virtual drainage product with a lower unit price first, guide fans to buy it first, and then further guide them to convert to regular-priced products after gaining initial trust. This move, like pre-sale, aims to lock in the intention. 3) product operation: the rapid development of Tik Tok is inseparable from its own characteristics of heavy operation. In the early days, it was famous for sponsoring China hip-hop and Happy Camp, and gained great popularity by sponsoring the Spring Festival Evening in 20 19. In addition, Tik Tok has accelerated the traffic accumulation of Tik Tok by setting special challenges and hot lists. Before users spread, on the one hand, Tik Tok provides users with high-quality short videos that they are interested in through a unique algorithm mechanism, and through step-by-step stimulation, users can spontaneously spread high-quality short video content that they are interested in through social channels. At the same time, according to the social needs of users, users create social topics in their own circles through sharing, so that the sharers are at the center of the topic and generate effective psychological incentives. Video number is stronger than private domain, and vibrato is stronger than public domain. After separating users from creators, the commercial war report of Extreme Fox seems to be a watershed, putting the advertising value of video number in the spotlight. Obviously, the biggest change and incremental space of this nuclear weapon actually appears in the middle of Tik Tok system or Aauto faster system. However, when the jitter traffic ecology gradually rises, many people fall into greater confusion. This puzzle is whether Tik Tok e-commerce should be done or not. Is it worth doing? How to understand the business of Tik Tok e-commerce from the most essential point of view? 10, the video should be as real as possible, and it is not a problem to consider the size of the mobile phone to display information when shooting video with a mobile phone. Tik Tok encourages the live-action version to go abroad, which contributes to the total flow of the content. Although Tik Tok will never die as a community, the pattern is basically fixed. If Tik Tok wants to become a society or a community, he must have the courage to break his existing framework and system and take huge risks. So Tik Tok is unlikely to develop into a video interactive community. Therefore, on the one hand, the positioning of enterprise Tik Tok should consider the needs of fans and attract as many target users as possible with high-quality content, on the other hand, it should be positioned in combination with its own brand label and brand tonality. Generally speaking, "experience and efficiency" is still "hard" in the boss's mouth in the future, but it is very difficult to implement. But I believe that the power of market economy can always push business activities to a more efficient real world with the "invisible hand". Just like I only watch 1 hour "I want to dance on the ceiling of Igawa" in Tik Tok every day, ByteDance can earn 200 billion yuan, and I believe we will all have a bright future. Based on the closed loop from Tik Tok to Tmall, STOM connects the business links of "content" and "stream" to realize the strong content planting at the brand content end and the content flow amplification at the stream end, realize the effective content construction of the brand and the integrated growth of quality and benefit, and transform the full link ROI from Tik Tok to Tmall. What is Tik Tok information flow advertisement? Tik Tok information flow advertisement is an advertisement "brushed" on the "recommendation" page. When users slide down to watch videos, it will come in irregularly. They are not shoddy. On the contrary, due to Tik Tok's censorship mechanism, most of these videos are well-made and creative, and will not cause much interference to the user experience. The main display methods of Tik Tok information flow advertisements are: forms, official accounts of WeChat, card coupons, telephones, maps and APP downloads. If the user is interested in the product, it is convenient to learn more about it. In the early days of Tik Tok advertising, Qinggua Media began to open accounts and advertise for customers in Tik Tok. At present, Qinggua Media has provided advertising services for a large number of customers. At the same time, Qinggua Media has an advertising creative production team, a video shooting team and an advertising optimization team, which can provide advertisers with complete advertising optimization services, save advertisers' workload and bring better advertising effects. For Tik Tok who has a strong desire to change, hot search is becoming an important tool to convert traffic. It is worth noting that Tik Tok is also vigorously establishing and perfecting its own entertainment marketing team, and hot search is a powerful item in the entertainment marketing toolbox. The reason is that the video duration of Tik Tok is too short, and users brush Tik Tok with an entertaining attitude. In this case, if the user wants to make a purchase intention and place an order, the content of the video is extremely demanding. In terms of product functions, I am very surprised. At present, video can certainly promote "video HD without advertisements", but this "pain point" is obviously wrong. Short video advertisements are not attached to the title like video websites, but mixed in the feed stream according to a certain proportion, which has little impact on the user experience. The advertisements of Tik Tok and Aooutlets are within the acceptable range. I'm surprised, from this point of view, video can't attract users to transfer to it.