Starbucks brand logo description and advertising language?

Starbucks Enterprise Management (China) Co., Ltd., 197 1 was founded in the United States, starting with coffee beans. Starbucks Coffee Company, a world-famous coffee chain and the leading specialty coffee retailer in the world, was founded in 197 1, and is a world-famous specialty coffee retailer, roaster and brand. Its retail products include more than 30 kinds of coffee beans, hand-made espresso and all kinds of cold and hot coffee.

Logo design evaluation index: 99

Brand vi design evaluation index: 69

197 1 Starbucks Enterprise Management (China) Co., Ltd., which started from American coffee beans, is a world-famous coffee chain enterprise and a leading specialty coffee retailer in the world.

Founded in 197 1, Starbucks Coffee Company is a world-renowned specialty coffee retailer, roaster and brand. Its retail products include more than 30 kinds of coffee beans, hand-made espresso and various coffee hot and cold drinks, fresh and delicious cakes, as well as various coffee machines, coffee cups and other commodities. In addition, the company also produces and sells bottled Frappuccino, iced double espresso and ice cream with joint venture partners, and produces and sells Starbucks coffee and cream liqueur in convenient places outside retail stores through marketing and distribution agreements, and continuously expands new products and brands such as Shu Tai tea and Starbucks music CD.

From 65438 to 0987, Mr. howard schultz, the current chairman, bought Starbucks, leading the company to cross several milestones in commercial development. 1June, 1992, Starbucks successfully went public as a professional coffee company, which quickly promoted the company's business growth and brand development. At present, the company has more than 65438+03,000 coffee shops in 39 countries in North America, Latin America, Europe, the Middle East and the Pacific, with more than 65438+045,000 employees. For a long time, the company has been committed to providing customers with high-quality coffee and services, creating a unique "Starbucks experience" and turning Starbucks stores around the world into a warm and comfortable "third living space" outside the workplace and residence. At the same time, the company constantly gives back to the society, improves the environment, and rewards the partners and farmers in the coffee producing areas through various activities that reflect corporate social responsibility.

Starbucks is in China

In China, Starbucks is a well-deserved leader in coffee knowledge and professional skills, and has always adhered to its own traditions and characteristics to provide customers with excellent coffee products and other high-quality beverages and foods. China people have a tradition of drinking tea, but Starbucks has established a good coffee culture in such a tea-drinking society. The atmosphere of Starbucks is very similar to the traditional China Teahouse. It is a place to relax, chat and get together, and also a public living room where friends and family can chat. Starbucks' unique Starbucks experience, high-quality humanized service and its concept of "the third space" have also attracted consumers' wide love in China.

Starbucks partners in China are as enthusiastic, sincere, considerate, knowledgeable and enthusiastic as their partners all over the world. They love Starbucks culture and actively participate in training. They are the bridge between Starbucks and customers, and also the carrier and embodiment of Starbucks brand value. It is these partners who, with their enthusiasm and professionalism, pass on the cultural and spiritual connotation of Starbucks to our customers while providing services to customers.

While providing consumers with a consistently high-quality Starbucks experience, Starbucks has also been committed to enhancing and improving our customer experience. On the basis of improving product quality and service, Starbucks emphasizes innovation and individualization of products and services, which constantly brings pleasure and surprise to consumers. At the same time, Starbucks fully respects the long-standing traditional culture of China, and perfectly integrates local customs into the Starbucks experience in terms of store design and local catering supply. Since entering the China market, it has successively introduced a variety of beverages, foods and commodities with China characteristics that are deeply loved by China consumers. Including Starbucks moon cakes, ice dumplings, black sesame matcha frappuccino, Chinese Starbucks tea, Fuman chestnut macchiato, Ruyi peach latte, spicy pepper mocha, piggy bank of Chinese zodiac and accompanying cups specially designed for China Spring Festival and Mid-Autumn Festival. At the same time, Starbucks has also incorporated more local elements in the store design, such as Qianmen Store in Beijing, Kuanzhai Lane Store in Chengdu and Sanfang Qixiang Store in Fuzhou. These have brought customers a Starbucks store experience with unique local characteristics.