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In March, 2003, China Mobile Communication officially launched the customer brand dynamic zone for young people with the purpose of expanding the user base on scientific segmentation of the user market.

The flexible and innovative pricing model in M-Zone not only effectively attracts price-sensitive target groups, but also improves the profitability of operators.

On June 20 19, 1 1, China Mobile announced that the M-Zone was completely updated and upgraded, and the brand returned to the public's field of vision again. With the brand-new brand connotation of individuality, recognition and exploration, the communication rights and interests are integrated into the trend culture, and we are committed to building a unique communication brand for young people in the 5G era.

M-Zone is a mobile communication customer brand tailored by China Mobile for young fashion people. M-Zone was officially launched in March 2003.

20 19 10 month, 1 1, the brand of m-zone has been upgraded, and the brand connotation has been upgraded from fashion, fun and exploration to individuality, identification and exploration, which is more in line with the characteristics of individualization and stratification of young people in the Z era.

From June 5438 to February 2020, the brand used the logo for many years, and at the same time, it was revised and optimized to become more modern and younger.

As the largest mobile communication operator in China, China Mobile has continuously upgraded its system to provide more and better services. At the same time, we also pay attention to market segmentation for different user groups and launch different brands for different target audiences.

The dynamic zone tailored for young people is one of them. According to the mobile communication needs of young customers, M-Zone integrates brand image, price, channels, marketing and services, establishes young customers' sense of belonging to the M-Zone brand, and establishes an innovative and enterprising corporate image.

After the brand was launched in Guangzhou, wonderful data services (such as downloading picture ringtones, QQ chatting on mobile phones and wireless games) and flexible SMS packages attracted many young users to join it.