What is advertising, and what types of advertising can it be divided into based on its form of expression? According to functional characteristics, what types of advertising can be divided into?

What is advertising

Advertising means to advertise widely. Advertising is a publicity method that openly and extensively conveys information to the public through certain forms of media for certain specific needs. Advertising can be divided into broad and narrow meanings. Broad advertising includes non-economic advertising and economic advertising. Non-economic advertising refers to advertising that is not for profit, also known as effect advertising, such as various announcements, notices, statements, etc. made by government administrative departments, social institutions and even individuals. The main purpose is promotion; advertising in the narrow sense only refers to economic advertising, also known as effect advertising. Commercial advertising refers to advertising for the purpose of profit. It is usually an important means of communicating information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide services. The main purpose is to expand Economic benefits.

Advertising can be divided into thirteen forms according to the form of expression:

(1) Using newspapers, periodicals, books, directories, etc. to publish advertisements;

(2) Use radio, television, movies, videos, slideshows, etc. to broadcast advertisements;

(3) Use buildings or spaces such as streets, squares, airports, stations, docks, etc. to set up street signs, neon lights, electronic display boards, and showcases , light boxes, walls and other advertisements;

(4) Use theaters, stadiums (venues), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements inside and outside;

(5) Use vehicles, boats, airplanes and other means of transportation to set up, draw and post advertisements;

(6) Mail various advertising materials through the post office;

(7) ) Using physical gifts for advertising;

(8) Using Internet Email, BANNER, etc. for advertising, a type of database marketing;

(9) Call centers, database marketing One kind;

(10) Using text messages (sms) and multimedia messages for advertising, a kind of database marketing;

(11) Using other media and forms to publish, broadcast and set up , post advertisements;

(12) Some people still use oral advertisements;

(13) Disseminate advertisements through mobile phone short message and color message services, as well as such as posting in mailboxes Advertising has also been rampant recently.

According to functional characteristics, advertising can be divided into the following six types:

Information advertising

Promotion advertising

Image advertising

Suggested Advertisements

Public Service Advertisements

Promotion Advertisements