Sales team presentation creative solution design examples (five articles)

Marketing Planning Plan Part 1

1. Planning and Promotion Name

Using viral marketing to plan and promote the plan

2. Activity Background

Group name: Group 4

Main members: Ren Lin, Wu Xiaojun, Luo Danli, Zheng Xiaoying

Implementation target: All students in class 07 E-commerce G5

Reason for carrying out the activity: Let everyone know more about viral marketing strategies

3. Purpose, significance and goals of the activity:

Purpose: Understand what viral marketing is

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Meaning: Understand what viral marketing is, methods of viral marketing, precautions and strategic elements of viral marketing, and basic conditions for the successful implementation of viral marketing

Goal: Through viral marketing The marketing planning and promotion plan enables students to understand the above content clearly

IV. Activity implementation, time and place:

Activity Center: Computer Room 511, 5th Floor, Shenzhen Advanced Technical School Comprehensive Building

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Time: Thursday, April 30

Speaker: Luo Danli

Backstage staff: Ren Lin, Wu Xiaojun, Zheng Xiaoying

1. First of all Let’s first understand what viral marketing is:

The definition of viral marketing: Viral marketing means that the sponsor sends the initial information about the product to the users, and then relies on the users’ spontaneous word-of-mouth promotion. Because of its principle and The spread of viruses is called viral trial marketing in economics. It is a common and very effective method in Internet marketing.

2. Precautions and strategic elements of viral marketing:

(1) If you want viral marketing to spread like a virus, you must pay attention to some very important factors , otherwise your viral marketing will come to a screeching halt, what should you pay attention to?

a. Do not send pure advertisements directly. I will not explain the reasons, everyone on the earth knows;

b. The information must be practical and easy to disseminate;

c. Do not deceive customers, this is the most important thing, otherwise you may be complained;

d. Provide good manual services .

(2) The basic elements of an effective viral marketing strategy:

a. Provide valuable products or services;

b. Provide without effort A way of transmitting information to others;

c. The scope of information transmission can easily spread from small to large scale;

d. Taking advantage of the enthusiasm and behavior of public servants;

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e. Utilize existing communication networks;

f. Utilize other people’s resources.

3. Basic conditions for the successful implementation of viral network marketing

1. Providing valuable products or services:

For communicators, willingness to become The primary reason for a communicator is the value of the content to the communicator. Therefore, before using viral marketing, companies must first refine and design the products and services they want to spread.

2. Provide a simple way to transmit information:

That is, you need to design a communication method that can be achieved with a little effort, such as using instant messaging tools such as MSN, QQ, or sending a text message or An email can be easily realized by just moving your hands, and complicated operations are most taboo.

3. Choose a suitable carrier that is easy to spread progressively:

That is to find a starting point that is easy to spread the news quickly - the "source of virus infection". For example, the famous Tianya Forum diffusion effect and Sina blog have made good use of the eyeball effect of celebrities to rise rapidly.

4. Cleverly combine hot public welfare topics into the topic:

The easiest way to inspire everyone's enthusiasm is public topics, although topics that are closely related to individuals may Giving prizes, etc. can also arouse the interest of communicators in participating, but the attention rate is far less than that of the "hot spot effect".

5. Optimize the configuration of communication channels:

That is, we must carefully select advanced communication channels such as the Internet and mobile phones according to the characteristics of the product, so that products and services can be quickly spread through the interaction between users. contagion" out.

4. Example analysis

This case uses the second example of the viral marketing method mentioned above, which is the method of sending holiday greetings.

Before Children’s Day comes, a classmate from Class 07 E-commerce G5 created an exquisite Children’s Day blessing page. Compared with ordinary greeting cards, this blessing page has different characteristics. There is a text box at the bottom. Students can fill in the name of the person being blessed in the text box, and then send it to the person being blessed. This will make the person being blessed feel like it is a greeting card made individually for them, and they will be extremely happy. Therefore, we are very willing to send blessings to friends and family around us in this way, and then viral marketing occurs around us.

The viral marketing used here basically complies with all strategic elements of viral marketing. For example, the service provided is valuable holiday greetings. Just fill in the name of the other party, and then the address can be easily sent. It was very convenient to go out and so on; and it did not violate all the precautions for viral marketing, so this viral marketing was relatively successful.

This kind of holiday viral marketing can be said to be tried and true. As long as you spend some time in the early stage to spread the information, it will spread naturally in the future.

5. Examples of viral marketing methods:

(1) Free service method

We usually use free email, free space, free domain name, ICQ online Timely communication software, etc. When you use one of the functions, such as using a free mailbox to send emails to friends, the system will automatically bring you certain business information, allowing you to help them involuntarily. publicity.

(2) Festival blessings

Whenever a festival comes, you can send some blessings to your friends through QQ, MSN, E-MAIL and other tools, usually sending messages directly. , or send the address of a blessing webpage to your friends and relatives. Because during the festival, everyone is very happy to receive blessings from friends, and will also forward them to our relatives and friends around us. Such a viral marketing It came into being.

(3) Name service

Name service does not require a certain amount of financial and material resources like the free services above, and is more suitable for small companies or personal websites. The website provides some queries that are often used in daily life, such as: bus query, telephone query, mobile phone location query, weather query, etc. Putting these practical queries together can provide users with great convenience and will If you get a good reputation from users, you can quickly promote it among netizens. Of course, the effect of this method is not too obvious.

(4) There are many others, such as sending jokes, or making pictures with website addresses and sending them to friends, making video files and FLASH games for others to forward, etc. .

Marketing Planning Plan 2

1. Sponsor

Department of Academic Affairs (Student Office)

2. Sponsor

Department of Economics and Management

3. Cooperating units

Phoenix Bicycle Branch in a certain city

4. Participating teams and activities

Players are free to form teams to participate in the competition, and the number of team members is preferably 3-7. The competition has two forms: marketing planning and marketing practice; three stages: marketing plan writing, practice marketing, and team style display.

5. Activity Process

1. Preliminary Competition and Marketing Planning Competition: The organizer invites senior professors and mentors and leaders of sponsoring units to mobilize and train students. Each team writes a proposal for sponsorship. The unit’s research report and marketing plan, and the judges will evaluate each team’s plan.

2. Semi-finals and actual marketing competition: Based on the performance in the preliminary round, the winning teams will be selected to enter the semi-finals and actual marketing competition. From November 5th to November 14th, each participating team will conduct actual marketing (free sales, limited-time sales) inside and outside the campus; based on the sales performance and marketing creativity of each team, the winning team will be selected to enter the semi-finals.

3. Semi-final team style display: On November 21, the teams that entered the semi-finals will conduct a PPT presentation and on-site defense.

4. Final team style display: On November 27, the teams that entered the finals will conduct a PPT presentation and on-site defense.

5. Marketing and Planning Competition Closing Ceremony and Award Ceremony: On November 28, each team will be evaluated based on the results of the preliminary round, semi-finals, semi-finals and finals, and awards will be given to the winning teams.

6. Award setting

First place: Awarded with a certificate of honor and a team activity fund of 1,000 yuan;

Second place: Awarded with a certificate of honor and awarded to the team Activity fund of 500 yuan;

Third place: Certificate of honor and team activity fund of 300 yuan awarded;

Individual awards - Marketing Planning Star Team, Practical Star Team, Popularity 1 star team member: each will be awarded a certificate of honor and a team activity fund of 200 yuan;

4 Excellent Award winners: a certificate of honor will be awarded; 1 Excellent Organization Award winner: a medal will be awarded.

7. Registration method and time

(1) Registration method

1. On-site registration: October 12-15 at Houji Yi Restaurant There is a registration point at the door, and participating teams can register at the registration point;

2. Online registration: Download the registration form from the "Notice and Announcement" column of the Department of Economics and Management's campus network, fill it out and send it to the designated email address ();

3. Registration for student unions of each department: A registration form will be attached to the notice. Print it out and submit it to the student union of the department. The student union of each department will submit it to the Department of Economics and Management before 18:00 on October 15th. Student Studio (Classroom 8217, Wenzheng Building).

(2) Registration deadline is 18:00 on October 15th.

8. Precautions

1. All departments are requested to do a good job in publicity and registration;

2. All teams are asked to pay attention to personal and property safety throughout the competition;

3. If there are any changes to the competition activities, the organizer will promptly notify all participating teams.

9. Competition Organizing Committee Members and Contact Information:

Academic Affairs Department (Student Office)

Marketing Planning Plan 3

The Korean mr.doughnut food brand was introduced to China. Its main products include more than 200 kinds of Chinese and Western simple meals such as various Cheerios, pizza, pasta, Korean yogurt ice cream, smoothies, lavazza coffee, etc.

Competition in catering in Wuhan is very fierce, especially in bustling commercial areas. Various catering stores are trying their best to attract customers, increase turnover and increase operating profits. At that time, Mr. Maiquan's fashionable restaurant had an average of 300-400 customers per day, and 600-800 customers during festivals, but the per capita consumption was only about 20 yuan. The main reasons are immature customer types and inaccurate product pricing. At that time, the restaurant only sold each Cheerios for 1, 3, 4, or 5 yuan, but compared to the same period in Shanghai, the price of Donut's, a similar brand, was at least 6 yuan, more than double the price; the price of steak was even lower. It’s scary, the cheapest steak on special is only 12.8 yuan per portion; 8-inch pizza is 12 yuan, and 12-inch pizza is 19 yuan. The pizza at the nearby "Pizza Hut" is not much better, and the 9-inch special price is 55 yuan.

How to combine products and plan marketing under the condition of little reform, so as to reverse the restaurant's current situation of "little profit, loss and profit" as soon as possible, is a top priority and cannot be delayed. This article uses a documentary approach to reproduce the planning and marketing process that the author presided over after joining the restaurant and serving as the executive manager, with a view to discussing and communicating with various catering managers.

1. Consolidate the system and standardize implementation

For example, standardize the issuance and use of vouchers. The original issuance and use of vouchers was too confusing, and the use system was not implemented in place. The standardized voucher issuance method not only confirms the original regulation of "when a single consumption of a single table exceeds 30 yuan, a 10 yuan voucher will be given as a gift. A single consumption of a table exceeds 50 yuan, and a 20 yuan voucher will be given as a gift." It has also been added that "whenever you spend 38 yuan or more on a single product, you will receive a 5 yuan voucher in addition to other discounts or coupons; when you spend 2 copies of a single product on 38 yuan or more, you will receive other discounts or coupons in addition to other discounts or coupons. , and two 5-yuan vouchers will be given; and so on, there will be no cap."

On the basis of the existing methods of using vouchers that have been promised and implemented, vague statements have been standardized, and the unified specification is "Any consumption of regular-priced goods from 20 yuan (inclusive) to 30 yuan can be Use a 5 yuan voucher; when you spend 30 yuan (inclusive) to 50 yuan of regular-priced goods, you can use a voucher with a total face value of 10 yuan; when you spend 50 yuan (inclusive) to 90 yuan of regular-priced goods, you can use 20 yuan Vouchers with a total face value; when you spend 90 yuan (inclusive) to 100 yuan on regular-priced goods, you can use vouchers with a total face value of 30 yuan; when you spend more than 100 yuan (inclusive) on regular-priced goods, you can use a voucher with a total face value of 40 yuan The above describes regular-priced products, and also states in the note that "our store vouchers are divided into 3 denominations of 5 yuan, 10 yuan, and 20 yuan" and "vouchers with a total face value of 40 yuan can be used at a time. ", "Vouchers and discounts cannot be used at the same time", "Three face value vouchers such as 5 yuan, 10 yuan, and 20 yuan can be freely combined and used at the same time", "Each voucher issued is limited to the next use", and the consumption Take into account all the questions that readers may raise or problems that may arise during checkout and avoid them in advance.

2. Timely adjustments and event marketing

When the author arrived, the restaurant had already implemented a 30% discount for the entire restaurant for nearly 2 months (except for specials, Cheerios, ice cream, etc.) , Although such vicious competition has brought many consumers, there are indeed only a few truly loyal consumers, and there is no real promotion in place. High discounts have also stagnated restaurant sales and profits. To this end, the author promptly launched the theme event "Mr. Cheerios, Integrity and Care? Global Mainstream Food Series Promotion Week", and adjusted the 30% off strategy for the entire site to a limited 12.2% off. The measures are as follows:

"The first week of every month is Cheerios Promotion Week, the second week is Yogurt Ice Cream Promotion Week, the third week is Pizza Promotion Week, and the fourth week is Lavazza Coffee Promotion Week.

This event starts from XX The Yogurt Ice Cream Promotion Week begins on July 9, 2020, and starts over and over again every month. The promotion is cyclical (that is, if some months are five weeks, the fifth week will be the Cheerios Promotion Week; and so on). The activities of each promotion week are limited to each All day long from Monday to Friday. During the promotion week, promotional products are discounted or given away. VIP card holders of our store also enjoy special discounts and upgrades (for details of discounts and gift plans, please refer to the event announcements of each promotion week or "Mr. Cheerios Fashion Restaurant" Consumer Rights Manual")

Marketing Planning Plan 4

1. Event Time: March 6th - March 15th

2. Promotion Theme: Meet in spring and enjoy beauty

3. Activity content:

Activity 1: Women love beauty, fashionable and trendy products are newly launched, beautiful women chapter - spring cosmetics are newly launched

Fashionable Women—Fashionable digital and mobile phones to create personalized women

Happy Women—Celebrating Women’s Day, a large-scale new product promotion conference for women’s shoes, bedding, and underwear Healthy Women—Nourishment Health Products, Honey, Healthy Fruit Conference Charming Women Chapter—Women’s Clothing and Home Furnishing New Product Promotion Conference

Romantic Women Chapter—Gold, Platinum, and Pure Gold Promotion Conference 09 New Styles Welcome March 8th Sports Women Chapter—Sports and Leisure 09 New Styles Newly launched

Activity 2: Happy Lucky Draw with Unlimited Surprises

During the event, when shopping in New Century, you can go to the first floor with your computer receipt to participate in the "Happy Lucky Draw with Unlimited Surprises" activity.

One draw will be drawn for purchases over 38 yuan in a supermarket, two draws for purchases over 76 yuan, one draw for purchases over 88 yuan in clothing department stores, two draws for purchases over 176 yuan, and so on (a single ticket is limited to 3 times).

Award setting:

First prize: 10 people and a gift worth ** yuan. Second prize: 30 people and a gift worth ** yuan. Third prize: 80 people. ** A commemorative gift of 1,000 yuan: an exquisite gift for 1,000 people.

Activity 3: Happy sports and lucky hula hoop spinning

Happy Women’s Day, endless happiness, enter the new century, do sports together, stretch your hands, twist your waist , hula hula, whirling non-stop, allowing you to experience the fun of spinning, making your figure slimmer and more charming! (It’s better to take action than to take action, sign up quickly, the quota is limited to 50 people, first-come-first-served basis, hula hoop is provided by New Century)

Award setting:

Champion: 1 person with a gift worth ** yuan Runner-up: 2 people with a gift worth ** yuan Third place: 3 people with a gift worth ** yuan Participation Award: A beautiful gift for 44 people.

Activity 4: Everyday 3.15 New Century of Integrity---Consumption and Development (March 13-15)

In order to let us do better, in order to let us understand better To meet your needs, in order to bring us closer, we will launch “Harmony 3.15, Consumption and Development" consultation activities, "face-to-face" talks with consumers, and on-site consultation and service activities on issues that customers care about. At that time, our store managers, managers and other leaders will meet you face-to-face to accept your sincere opinions and suggestions! Enthusiasm Welcome consumers to supervise and enhance a good brand image in the new century. We will listen carefully to every suggestion and advice you have and take it seriously in order to improve our services more perfectly.

Marketing Planning Plan Part 5

1. Background Analysis of Enrollment Students

1. Performance of academic motivation: 77.4% of freshmen are motivated by their own will, and other freshmen are from Family wishes. Students learn technology mainly to master skills, solve employment and satisfy interests. Overall, "mastering skills" accounts for a large proportion of 60.9%; family members pay more attention to the issue of "solving employment", 78.5%. According to different sources of motivation, The proportion of demand is different;

2. Enrollment target group: Enrollment should focus on unemployed young people, including those who go out to work and return home, veterans, middle and high school students

Graduation at home Unemployed people, on-the-job training, etc. Among them, unemployed people who have graduated from middle school and high school and are working at home account for about 50% to 60% of the total students.

3. The impact of advertising on the source of students: Students and parents mainly understand technical schools through TV advertising, and the spread of advertising still needs to continue to be extended. Parents are relatively rational and tend to make actual inspections and recommendations from acquaintances. However, while TV advertisements from several technical schools in provincial capitals are placed frequently, there is serious homogeneity and following in the advertisements, so the marginal effect of advertisements is diminishing. Advertising communication is facing renewed innovation;

4. The current situation of students understanding the school: students far away from the provincial capital rely too much on TV advertisements to learn about the school. The information is weak and credibility is low. Parents rely on recommendations from acquaintances and on-site inspections. , easily intercepted by competitors. How to establish the reputation and credibility of the school brand, how to implement terminal interception of student sources and snipe competitors are all practical problems faced by schools. Therefore, we need to get close to the places where students come from and give them an understanding)

2. Analyze market difficulties and explore opportunities

(1) Analysis of market difficulties

1 , The competition in the industry is fierce, and there are too many monks and too few people. In Shenyang, the provincial capital where technical schools are relatively mature, a large number of technical training schools have emerged due to the high profit rate of return in the early stage of the market. Competition in the industry is very fierce, especially in terms of student sources

China's largest recruitment and employment supermarket chain

competition.

At the same time, students in technical schools are also diverted by public colleges, adult education and self-study schools, causing the entire technical training industry to face difficult choices in enrollment.

2. The black hole of competition and internal friction within the circle has emerged. The internal competition in Shenyang's technical training industry is fierce, and the technical training industry has become a mess. Its long-term internal losses are costly. Some weak schools even resort to unfair competition methods that harm the interests of the industry to grab students, avoid and pass on responsibility. It is Bohua's inevitable choice to step out of the circle, avoid internal friction, find breakthrough points, and establish industry leadership with advantages.

3. The annual enrollment promotion is in full swing. The annual advertising expenditures of several technical schools that rank first in the industry are staggering, and their expenses have skyrocketed. How to effectively use media resources, reduce the amount of false investment, and improve the enrollment hit rate has become a major confusion for schools. Fierce competition in advertising has forced schools to maintain high advertising quotas. How to effectively and efficiently handle the role of media advertising in student recruitment has become one of the puzzles for school development.

4. Enrollment is tepid and the student base is small. Technical school enrollment: Since current students have not yet graduated, young people working outside have not yet returned to their hometowns, and potential students pay little attention to technical schools, the publicity and promotion of enrollment is greatly restricted. It is difficult to coordinate enrollment investment and student output, and the investment should not be too large. Enrollment promotion should be simple and easy to implement, with significant short-term effects.

(2) Market opportunity analysis

1. Bohua School has a good brand awareness. Through the investigation of the school, it was found that the school has a high brand value, which shows that the quality of education of Bohua School has a good communication effect and is conducive to the effective operation of enrollment publicity and promotion this year. Planning is also a market operation that leverages the strength of Bohua’s 28 years of running schools to promote effective enrollment.

2. The terminal promotion links of other schools are weak, which is conducive to Bohua School’s terminal interception offensive. The enrollment offices set up by several technical schools in provincial capitals in various prefectures and cities are too scattered, and enrollment publicity and promotion efforts are weak. Bohua School can build momentum and implement terminal interception to maximize the number of students and defeat its competitors. In addition, the New Year is the time for parents to consider the schooling options for their unemployed children, and it is also the time for them to get used to major decisions. They are easily affected by external publicity. Most unemployed graduates will choose this time to consider future growth issues. What we need to do Just seize this opportunity to detonate demand. (1), Company annual meeting team display creative plan sample (three articles) (2) Company team display creative plan design sample (three) (3) Simple and domineering team display slogans 50 slogans (4) Sales team 50 classic slogans on display (5), 44 domineering slogans on team display (6), domineering slogans on team display (7), slogans showing team unity and morale in military training (8), and a collection of 100 motivational slogans on sales team display Sentence (9), New Year Sales Team Display Slogan;