Summary of bank marketing activities

Summary is to review and analyze a certain period, a certain project or a certain work afterwards, so as to draw regular conclusions. Writing a summary is conducive to improving our study and work ability. So, let's write a summary. So how do we write a summary? The following is a summary of my carefully organized bank marketing activities for reference only. Welcome to reading.

In today's personal banking business, electronic banking is the development focus and direction of major commercial banks. With the improvement and perfection of e-commerce market, people will use online payment more and more, aiming at the safest, fastest, cheapest and most efficient way. With the tide of e-banking becoming the main channel of bank development, as a financial manager, I want to talk about how to do e-banking marketing well. The following are some of my experiences and specific practices in my work. Please criticize and correct me.

At present, banks have launched many wealth management products through electronic channels. I found that the annualized rate of return of counter wealth management products is not as high as that of electronic channels. In the last two years, I have recommended customers to apply for e-banking, through which they can purchase exclusive wealth management and wealth management products in our province through electronic channels. Since customers have never used these electronic tools before, we teach them how to use online banking. At that time, our outlets were equipped with electronic banking terminals. After customers use it, they feel that it is much more convenient to handle financial management than before. With more and more customers, many customers can snap up wealth management products in time through e-banking. At the same time, the pressure on the counter has also been reduced a lot, because in the past, wealth management products had to be snapped up at the counter, and at the same time, customers in front robbed them, and customers behind them might not be able to buy them. At the same time, it will also cause complaints from customers. But now I buy through online banking, and then our bank has added four terminals, so that many customers can buy wealth management products in time every time. There are fewer and fewer complaints. Active marketing is particularly important. My practice is to market our online banking, mobile banking, telephone banking and SMS to customers, whether they are new customers or customers who report loss or change cards. If customers have registered e-banking, they will either register or close and reopen. After signing the contract, the direct sales team of e-banking will help customers activate in time and teach customers to use our e-banking products correctly, so that our synchronization rate and activity will come up. If these customers really use our e-banking and feel convenient, they will have a sense of trust in our bank, which is conducive to the marketing of our deposits and other products, and even recommend them to friends around them, thus forming potential customers. So active marketing is very important.

At the same time, we should base ourselves on the lobby and leave marketing opportunities alone. We often say that lobbying wins, and so does e-banking marketing. For example, when remittance customers fill out forms, the lobby manager can recommend our online banking and mobile banking to customers. The preferential handling fee, without queuing, is very attractive to customers who often remit money from different places, and the marketing effect is very good; For example, customers who often come to the outlets to check the balance can recommend using our SMS notification, and they can know immediately if there is any problem with the customer's funds; For example, sometimes customers inadvertently say that they want to pay phone bills, electricity bills, traffic fines or buy air tickets, so they can take the opportunity to market our online banking. As long as the real security and convenience of online banking are shown to customers, few people are not tempted. There are opportunities everywhere in the lobby, and marketing should be in place. Our bank has formed a joint marketing and all-staff marketing model from wealth management manager, lobby manager to teller. Frequent communication at ordinary times, many openings in the work, clever marketing, increased the number of contracts and transactions in e-banking.

At the same time, the opening of online banking can only be handled with my consent. The network is powerful, no matter what form of online banking protection, there are unsafe factors. And such insecurity has brought huge losses. We should have such a sense of risk and avoid unnecessary disputes. There are also short messages, although it will not involve security issues, but after all, it is a fee-based service, which can only be handled with the consent of customers and cannot be forced to buy or sell. It is also important not to turn marketing into promotion. Marketing is to recommend good products to customers in need, make differentiated recommendations, recommend customers to use this product, and open this function. Instead of forcing or even forcing customers to use it, it will affect the image of the bank. The above is just my personal experience in handling business, and I want to communicate with my colleagues. What are the disadvantages? We need to guide each other, learn from each other, make progress together, and work hard to create a better tomorrow for ABC.

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