Three model books on variety show planning

Variety show is an entertaining program form, which usually includes music, dance, acrobatics, jokes and other performances, and is usually only broadcast on TV. Most variety shows invite live audiences to participate in video recording, but there are also live programs. This article is a model essay of a variety show planning book compiled by me. Welcome to see it.

Model essay of variety show planning book 1: planning scheme of large-scale campus entertainment talent show "Only solo dance"

Section 1 aims and purposes

We are a young and energetic generation. We dare to challenge and express ourselves. We are positive, confident and invincible. This is a stage to show yourself, this is a stage to realize your dreams!

Our aim is: to find new people with dancing skills, to provide a stage for young students with dreams to express themselves and realize themselves, to increase the opportunities of cultural and artistic exchanges in major universities in Jinan, to show the positive mental outlook of modern college students and to comprehensively improve their comprehensive quality. Enrich TV pictures and enliven the audience's life, thus achieving the purpose of increasing social and economic benefits.

Our slogan is: I am the master of my youth, and I want to show my dance!

Program orientation: a dance talent show that shows the elegance of college students.

Section 2 Audience and Market

According to rough statistics, the sum of students' winter and summer vacations, weekends and holidays in a year is nearly 180 days, accounting for about 50% of the whole year. During these 180 days, most of the students basically spent their time at home. Therefore, holding such programs during holidays can get more audiences. Of course, most young friends also like this kind of entertainment, and they can relax and entertain themselves after work. Planning and founding this column is based on this understanding.

It should be said that in terms of TV viewing and audience participation, college students are the main body and have their special position in society. Their participation in the program and watching the program will definitely drive other family members to pay attention to such programs and form a certain audience. This is extremely beneficial to open up the viewing market and the column management market.

According to the bottom of the model, college students in our province are enthusiastic about participating in and watching the entertainment programs of Brother Satellite TV, but this kind of program has not been launched in our city, and everyone responded enthusiastically. They are eager to have similar programs broadcast on this station, so the market prospect is promising and the operation of future columns is very gratifying.

Section 3 Forms and Procedures

I. Form

This column is in the form of live broadcast, using the way of central host and sub-host, and organically combining all links. The host's performance requires lively and cheerful, humorous, and has a certain affinity and desire to perform. The whole program is high-spirited, lively and integrated inside and outside, and the whole program is interesting after watching it.

Participants are required to register voluntarily and participate in location video and live competition after selection and training. The champion of the week, the champion of the month and the champion of the season are judged by the audience and guests. Players who hold the annual championship finals at major festivals or at the end of the year and get a good ranking can become dancers of our art troupe and participate in various parties and foreign performances held by our station.

Second, the procedure.

(1) grouping

1, a single player.

2. A multiplayer group of two or more players.

It can be individual participation or a combination of many people.

(2) Procedures

1. Happy Free Dance

Participants are free to play, choreograph and show themselves, fully demonstrating their dance style, skills, innovative consciousness and creative talent. It is divided into the best creation award, the best figure award and the best cooperation award of the group. Do extra points each.

Challenge dancer

The way of confrontation is decided by drawing lots and divided into two groups to add points for winning.

3. Wonderful show.

Show your special skills, especially artistic talents other than dancing. Such as singing, acting and playing.

4, the famous teacher Gao Tu

Unified training by dance teachers, unified learning dance, competition for students' learning ability. Separate the best students from the worst students and implement a bonus system.

Section 4 Packaging and Publicity

Strengthening the self-promotion and promotion of this column is a very important means, and it is recommended to promote it at least three times a day. In order to embody personality and characteristics, this column must work hard on packaging. For example, the title design should be bright, attractive and fashionable, and the film flowers should be short, exquisite and infectious. The packaging of the host should be synchronized with the program, the image and personality should be positioned, and there should be a sense of advance. All kinds of subtitles should be regarded as artistic creation, which adds atmosphere and characteristics to the packaging of the whole program and forms a style. After the opening of the column, we should gradually improve, improve and perfect the structure, constantly change the content and activities, and make continuous progress.

For the contestants, according to their own characteristics, please ask the relevant image design studio to jointly shape and make the program colorful.

This column is published once a week for 60 minutes. It is suggested that it be premiered every Saturday afternoon 15:00, replayed the next afternoon 15:00, and replayed the next night 17:00. Special programs of holiday series and Leng Xia series can be set.

This column has a telephone hotline and voice mail. During the program, the audience's participation in front of the TV will be increased to expand the viewing level and improve the ratings.

Section 5 Operation and Operation

This column is a large-scale variety entertainment program, with heavy work in organization, directing and shooting, and the basic funds for making the column are also large. In order to persistently run the column, encourage the column creation, arouse everyone's work enthusiasm, strive for economic benefits and make contributions to this site. The following methods are recommended:

1. Producer responsibility system.

Calculate the cost and be responsible for its own profits and losses.

Give power and take responsibility.

2. Quasi-producer responsibility system.

Calculate costs and connect revenue and expenses

Give approval authority and funds.

3. The contractor is responsible for the system.

Set goals to decouple income from expenditure.

Production appropriation, clear rewards and punishments.

4. Overall director responsibility system.

Production appropriation and fund approval

Get half the bonus, reward hard work and punish laziness.

According to the local experience and the situation of our station, we need to apply for 5 minutes of advertising time from the station. In addition, on-site decorative advertisements, prizes and gifts collection can also be developed as advertising resources, with less investment in exchange for greater economic returns.

Based on the consideration of students' daily study and life, the column group suggests shooting and live broadcast on weekends, planning and preparation, personnel training and post-production on Mondays and Fridays, and staff can be changed during breaks. If they don't rest, they can consider paying overtime allowance for holidays.

Section 6 Equipment and Personnel

This column takes our 800㎡ studio as the main venue. Considering the necessary training and rehearsal before the live broadcast of the column, other venues need to be used. In addition, the column has location shooting, and the production volume is also large, so the following requirements are put forward for the use of equipment:

1. Studio (including large screen and five-channel video recording system, sound, lighting, etc. ), every week.

Use 2 days (1 day for rehearsal and live broadcast respectively).

2. Meeting rooms or small activity rooms are used as training places, 2 days a week.

3. The use of the synthesis studio (including 1 set of 2650 editors), 4 days a week (of which 1 day is used to make promotional films).

4. Non-linear subtitle stunt machine (column packaging is especially needed).

5. Two groups of cameras and pickup microphones are used for location shooting (two groups of people work).

6. The production of dance beauty and the design and production of scenery props.

The daily staff of this column is as follows:

Director (directing indoor and outdoor shooting and directing)

two people

Editor-in-chief (live director and video clip, etc.). )

two people

Temporary employment of training teachers

Several people

photograph

5 people (full-time 2 people)

Camera assistant (responsible for location recording, etc.). )

3 people (part-time)

film-making

1 person

Dramatic events

two people

host

two people

Live host

two people

Producer (or producer)

1 person

Manager (External Marketing)

1 person

Audio-visual technology, audio, lighting, dance beauty and other personnel should be coordinated by relevant departments, and logistics support and vehicle deployment should be supported by the office.

Section 7 Budget Estimation and Advertising Resource Development

This chapter is omitted and is hereby explained.

Variety Show Planning Book Model 2: anhui tv 20XX Cultural and Entertainment Program Planning Scheme

The first part:

First, the positioning of the cultural and entertainment market.

Although the entertainment era belonging to China came like a storm, its influence is far-reaching and cannot be underestimated today. But the momentum is fierce, and the wind of imitation follows. Satellite TV stations all over the country are pursuing ratings, and hundreds of them go out as soon as they go out. The aesthetic fatigue of ordinary people and the guidance of national party and government principles are not well considered.

Therefore, in view of the economic crisis in the second half of 20XX and its subsequent impact, the domestic employment situation is grim and there are a large number of employed people. Pass? Work? The topic follows the trend, creating a brand-new fashion large-scale variety show dedicated to promoting the talent introduction mechanism and sunshine operation and application in Anhui's great development and construction, perfectly presenting the personal charm of Anhui's elite in the workplace, and creating a harmonious and powerful Anhui with entertainment and literature.

Judging from the development of 20XX, the alternative draft storm set off by TV means should be said to be unmatched by other media. Compared with Zhejiang Satellite TV's "I love to remember lyrics", Hunan Satellite TV's "Everyday Up" activity, "Charming Anhui? The talent show show can create an unexpected sensation and guide a new wave of popularity. Creating a win-win new high in ratings and marketing is the constant goal of this program, but it also invisibly increases the color of the party and the government. Anhui tv, as a TV media, should be a cultural phenomenon that can't be ignored in 20XX, and it is also a new TV form for businesses to strive for high-value advertising returns.

Second, the background depth analysis

With the attack of the global financial crisis, the employment situation is becoming more and more severe, especially for college students today. I remember Wen Jiabao once said that the employment of college students is not only related to their livelihood, but also to their dignity. Energetic and ambitious; Empty knowledge, but no social experience, the heart is higher than the sky This is the impression given by current job seekers. Therefore, how to lower the social status of contemporary college students, participate in social practice, experience life, really improve their comprehensive quality, give full play to their talents, and display their talents in appropriate positions has become a focus of social concern. Many college students don't have the courage to liberate their nature, experience life and play different roles, while some college students suffer from the lack of a stage to display their talents outside textbooks. As a platform that the media should provide, college students are excellent, with no experience, no innovation and no ideas, and they will never learn. It is urgent to change the social outlook and give college students a real understanding.

Third, the planning motivation analysis

Let many job seekers (college students) know more about themselves and society, so as to give themselves a correct position. Let many enterprises provide a platform to show their inherent cultural literacy and talent introduction mechanism. Let Anhui contribute to the promotion of national image, the rapid rise of central China and the introduction of talents.

Part II: About Charming Anhui? Talent show program setting

First, the program name: "Charming Anhui? Talent show show. "

Second, the program category: entertainment variety column.

Third, the main purpose of the program: show the charm of quasi-workplace elites, highlight the corporate culture atmosphere, witness the sunshine mechanism of talent introduction, and describe the blueprint for Anhui's rapid development.

Fourth, the program goal: show your talents by looking for a job and highlight the theme of the column.

5. Program content: In each issue, many job seekers and several guests carry out activities around the questions in the interview.

6. Program features: College students' job hunting is the playing element of each story, and job seekers are the characters, which is more interactive and participatory.

Seven, program features: according to the characteristics of the guests, to carry out interesting activities to show some popular elements of today's college students, more distinctive.

Program style: civilized, healthy, relaxed and interactive.

Nine, the host series style: humor, humor.

X. audience: mainly aimed at college students, as well as influential families, relatives and friends.

XI。 Program duration: 60 minutes

12. Single episode composition: generate an event composed of multiple job seekers and hired guests in each episode.

Thirteen. Broadcast time: every Saturday at 7: 40.

Fourteen, broadcast times: once a week, the next day replay.

Number of episodes: one episode per week

Sixteen, production method: joint university shooting, or location shooting.

17. Copyright: Without permission, other units of the planning producer may not publicize/record.

18. mode of cooperation: well-known enterprises do the title of the program, and other units assist in shooting.

Program Studio: Anhui TV Station (No.355 Tongcheng South Road)

the third part

I. Sources of project funds:

Government financial subsidies+sponsorship by hiring companies+related advertising fees such as title+information fees.

Second, the form of activity: "Charming Anhui? The talent show show show is a large-scale regional talent selection and display activity that selects specific groups regardless of gender. Participants are mainly interviewed, taking into account other factors such as image temperament, singing and dancing talent. This activity will fully demonstrate the comprehensive quality of the candidates, and finally select the most potential elite to satisfy the company. The written test is the premise and the interview is the key. Select talents in happiness and find wages in happiness. This is an encounter between Bole and Maxima, and it is also the embodiment of generate's wit and wisdom.

Three. Active members:

I. Candidates (3~5)

B, the interviewer (4~6 people)

C. Audience (300~400 people)

D. Moderator (2 persons, one male and one female, temporary special moderator, Wang Lifen, Bing Lin and Ma Ying as permanent moderators).

Candidate selection procedure:

1 video clip the written test process of each company or employer, and choose to enter the next round of interviewer list according to the written test ranking. In the second interview, through self-help activation, guests and outdoor audience participated through SMS.

Live the interview process between the applicant and the employer and interact with the audience.

3 interview score synthesis: (interviewer 60%+ audience 20%+ individual talent show 10%+ off-site support rate 10%)

4 Activity flow in live broadcast

The first round of personal self-public relations mainly examines psychology, thinking and behavior.

The second round of on-site examination questions draws lots to answer questions, and examines personal ideological depth and corresponding adaptability.

The third round of talents' self-help. If you rank lower in the third round, you can perform your own talent show, such as songs and dances, sketches and so on.

The fourth round of interactive time with the audience. The audience can ask questions to interested players, increase their understanding and grade them.

Four. Target audience: The target audience is mainly young men and women who have dreams of a better life and are eager to go to work through real talent and practical learning, mainly college students who are about to graduate. At the same time, in order to increase the popularity of the program and expand the participation and audience groups of the program, we will expand the target to urban people of all ages and classes. This kind of large-scale TV talent show without threshold is not only concerned by the participants, but also by the public driven by the participants.

Verb (abbreviation of verb) program style: This is a large-scale regional TV talent show, which focuses on questions and answers. Candidates' personal abilities are mixed, and this original performance can better satisfy the winning psychology of TV viewers. With the progress of the competition, powerful players will stand out, and their wonderful performances and changes in life experiences will affect people's hearts. It has always catered to the hot topics in today's society and mobilized the enthusiasm of the whole society for study and employment. At the same time, there are cultural performances to show their specialties and hobbies.

Sixth, the competition emphasizes? True self, self, strength, self-confidence? Strive to create the most conquering and leading fashion trend with innovative ideas? Elite quasi-workplace idols? And finally realize a career full of passion and charm!

5. Compere: the compere of CCTV's Win in China.

Wang Lifen

Anhui tv host.

Bing Lin Ma Ying and others.

The fourth part schedule public relations

I. Schedule of activities

Content: activity promotion, company registration, preliminary competition and final competition. After entering the finals, before each competition, we should make a staged charm show and a canvassing declaration film. At the same time, a video of a company's written test process when recruiting people was played. The final will be broadcast live.

Second, the mode of transmission.

1. The contents, schedule, events, program promotion, player information and judges' recommendation of the competition will be publicized in TV, radio, newspapers, internet, telecommunications and other media.

2. The competition is divided into preliminary competitions (that is, written tests, from which 5-6 players are selected). Players enter the finals for closed training, and the follow-up games are broadcast live in prime time in anhui tv.

Third, "Charming Anhui? The specific schedule of the talent show Xiu Xiu

1. Start-up period of the project: September 10 (design and production of promotional materials, investment invitation).

Project promotion period: September 10.

Project registration time: September 22nd? Go on.

2. Press conference: September 20th (Thursday)

3. Scene 1, recording time: September 30th? 65438+ 10 month 1

Scene 2, recording time:101October 7? 65438+1October 8th.

Note: Off-site selection is conducted in the form of short messages from the audience (the judges do not participate in the evaluation).

Fourth, the player's requirements: the column requires grade and level, and the player's requirements must be conditional: college degree or above; The direction is liberal arts;

Criteria for judges: As the planner of the project team, there should be a criteria for judging, or an agreed criteria for judging judges. All the judges will choose under a standard, so as not to lead to disagreement. What does it mean if the judges disagree? They are all mature people, which only shows that the communication of the project team is problematic.

About the author: Xu Hao, born in 1980s, grew up in Tongcheng, which has a unique style of writing. His nickname is Xu's descendant, and he is keen to wander in the media circle. In 20XX, he was the editor-in-chief of Suzhou Automobile Magazine. Now I work in Cheyou Daily, as an editor and reporter, engaged in car reviews.

Variety show planning book model essay 3: I love singing the variety show planning scheme of Meet Flowers Theater.

1. Background analysis: At present, entertainment culture has been promoted to an unprecedented position and has become the main spiritual product of mass consumption in our time. Monotonous opera programs can no longer attract the attention of the public.

Second, the planning motivation: Today, most Chinese opera programs are struggling to survive. Singing, reading and selecting passages are all too old-fashioned to promote Chinese opera. Both Xin and Jay Chou once added opera singing to their songs, which was refreshing. The combination of China traditional drama with pop music or various artistic performances will be the focus of the program group. My love for singing in Xiangyuehua Theater is based on this purpose. Let the drama be boring, Xian Yi, young people and old people.

Program settings:

First, the program name: "Meet the Flower Theater" I love singing operas.

Second, the program category: opera singing programs with the participation of the whole people.

Main idea of the program: promoting traditional opera and traditional culture.

Purpose of the program: To provide opportunities for people who like China traditional operas to show their own qualities and realize their self-worth.

Verb (abbreviation of verb) program positioning: to provide a platform for people who like Chinese opera, combining various forms.

6. Program form: an interactive recording and broadcasting program in which individuals or groups participate in the competition and the audience participate, regardless of age, sex or the end of the song.

7. Program content: bring forth the old and bring forth the new. The repertoire performed by the contestants must be reworked, and the opera adopts a single art form or a combination of multiple art forms.

Program review, this stage consists of two parts. First of all, the audience expressed their opinions on the performance of the players; Then the on-site guests commented.

The audience scores, the judges comment and the audience's own judgment, and the performance of the players is evaluated. The scoring system of 10 is adopted.

The judges graded the players according to their performance.

The final result will be announced by the host, and two promotion places will be set in each period to advance to the semi-finals.

Eight, program features: China traditional opera and various forms of artistic expression are integrated to explore the traditional charm of China traditional opera.

Nine, program style: wise and relaxed

Ten, the host series style: brilliant, steady and humorous.

XI。 Program length: 60 minutes per session.

Twelve, the composition of the single episode: title; VCR, appearance, competition, judges' comments, bonus questions, finals.

Thirteen. Broadcast time: tentative.

Fourteen Number of broadcasts: tentative

Number of sets: 2 1 set. The first episode of 16 is the preliminaries, the first episode of 17-20 is the rematch, and the second episode of1is the finals.

XVI. Promotion arrangement for single episode: The first 16 episode has two promotion places, and the first 17-20 episode has one promotion place, and the winner will be decided in 2 1 episode.

16. Player's program arrangement: In order to increase the popularity of the program, the player's program can be properly coached and corrected by professionals.

17. costume and makeup arrangements for contestants: professionals will guide contestants to improve the overall image of the program.

Plan promotion:

Network media: promoted through Sohu.com, Anhui TV Network, Sina.com, Baidu Post Bar and Anhui TV Fan Network, strategic partners of anhui tv. Upload the performance videos of the contestants' single episodes to Anhui TV Podcast, Youku Video and other major portal video websites.

Print media: carry out full-page publicity in well-known print media in the province such as Xin 'an Evening News.

Television media: Anhui TV station publicizes the program for a certain period of time before and during the broadcast. In all kinds of variety shows in anhui tv, can a host introduce "Meet the Flower Theater" like I love singing opera?

Shooting requirements:

I. Moderator: A Jin Ma Ying

2. Program consultant: famous opera artists, artists and celebrities.

Third, the program requirements: the program should not be too serious, but should have an atmosphere, let people feel the traditional culture and let the audience feel the fun of the game.

Fourth, the overall goal: the broadcast time of the program can win the vast majority of TV viewers.

Verb (abbreviation of verb) production and broadcasting cycle: tentative.

Personnel allocation of intransitive verbs: temporary

Variety show planning book model essay related articles:

1. 3 model essays on the planning scheme of variety shows.

2.3 demonstration articles on project planning.

3. Three model essays on TV program planning.

4. Three model essays on TV program planning

5.3 model essays on project planning

6.3 model articles on project plan