What are the new media promotion platforms?

Which new media promotion platforms have more readers?

The new media platform of computer newspapers is definitely the one with more readers. Whether it is content arrangement, reading experience or practical information, it is all tailor-made for corporate users. At present, the circulation of a single issue of "Computer News" remains at more than 600,000 copies, which is far ahead among similar media, accounting for more than 75% of the market share of domestic technology media. In the brand selection event jointly organized by the World Economic Forum and the World Brand Laboratory, "Computer News" has been selected as one of the 500 most valuable brands in China for five consecutive years.

What are the channels of new media marketing?

There are many kinds, I don’t know which aspect you want to know about! ! Go to Baidu and find Benmo Public Relations. There are the most methods there, please refer to them

What knowledge do you need to master about new media publicity?

All new media operations lack fans. You have to gain your fans quickly. After interactive updates, fans may not necessarily become your group. You have to slowly operate to make the fan group accept you and bring in new users and fans. Remember to advertise rigidly, that is a taboo. Everyone would be willing to let you have ads all day long. Just like space, it takes time. Others are nothing

What are the new media propaganda methods

There are many reasons, but at least one is that the country has begun to pay attention to the Internet, and the crowds are concentrated in the new media.

How to effectively choose media publicity methods

There are many publicity methods. Common ones include television, newspapers, radio, websites, promotional vehicles, posters, banners, leaflets, brochures, and blackboards. etc. Various publicity methods have their own advantages and disadvantages, and should be used flexibly according to specific circumstances in specific implementation. (1) Publicity through radio, television, newspapers, the Internet and other media. Publicity through radio, television, newspapers, the Internet and other media has the advantages of wide coverage and lively forms, and is suitable for centralized publicity and special publicity during critical periods. (2) Posters, posters and slogans are suitable to be posted or placed on roadsides with high flow of people, communities, enterprises, public canteens and other places that do not affect the beauty of the environment and are eye-catching. (3) Blackboard posters and promotional showcases. Blackboard posters or showcases are publicity positions for communities or enterprises, and are suitable for regular knowledge promotion at each stage of the census. (4) Flyers and pamphlets should be distributed at the entrances and exits of enterprises or companies, stations, cinemas, and shopping malls. The content should be short and concise, focusing mainly on publicizing the purpose and significance of the census and the knowledge that census objects should cooperate in accordance with the law. (5) Promotional items Warm and practical, exquisite small items such as desk calendars, pens, paper cups, etc. have the advantage of being kept for a long time and are readily accepted by the public, but their coverage is not wide. (6) Knowledge contests and entertainment programs are suitable to be held at the entrance of downtown shopping malls and crowded squares on weekends or holidays, and can achieve excellent results. (7) Consultation activities can include online consultation activities with prizes and hotline consultation activities with prizes to attract citizens to actively participate; weekends or holidays can also be used to carry out on-site face-to-face consultation activities. (8) Banners and colorful flags. Due to their bright colors, banners and colorful flags can well enhance the atmosphere and can be hung or placed selectively during the publicity stage. (9) Promote the purpose and significance of the economic census to your companions, relatives and friends by taking advantage of the opportunity of visiting relatives and friends. This is an extremely effective way of publicity. (10) Sending mobile phone text messages for promotion. Because mobile phones can be carried with you, they have a huge business and user group and are not limited by time and geography; and because text messages have the characteristics of low cost, high arrival rate, simple operation, fast speed, and rich personality, Therefore, mobile phone text messaging is a low-cost and highly effective means of publicity.

Which self-media platforms have better publicity effects

Toutiao, WeChat official accounts, Weibo, etc. Of course, this depends on which platforms your advertising type is suitable for.

What are the better self-media platforms

1. WeChat public platform

WeChat? There seems to be nothing to say, everyone knows it.

The carrier is the WeChat mobile client, which has a large number of users and the marketing effect is very good. Its public platform is currently the most popular.

2. MiLiao subscription and release platform

VIP account subscription and release platform. Currently, there are 270 million registered users of MiLiao, and VIP accounts are invitation-only.

3. Sohu News self-media platform

It is said that Sohu News client has the largest installed base (but no one seems to take it seriously), and its self-media platform is also very powerful. , the backend is very simple, and publishing is also very convenient. Lu Songsong publishes articles on this platform almost in seconds. The traffic is not bad, some articles will have thousands of views.

4. NetEase News Media Open Platform

The articles you publish will appear in the NetEase News mobile client, and NetEase News is an APP that I must install. The editor in it They are all good at making trouble.

5. NetEase Cloud Reading Open Platform

This platform is highly recommended. Cloud Reading uses the RSS feed of the website to crawl, so that the webmaster saves the trouble of updating content. If you Some websites directly output RSS to cloud reading. Currently, this platform is the most complete and comprehensive platform for publishing content on my blog. The registration process was pretty smooth, but without any recommendations, there was very little traffic.

6. 360 self-media platform

The latest updates are a bit slow, maybe because we don’t pay attention to self-media, but there are many traffic entrances from 360, and the articles get a lot of traffic. . Several articles on my blog can get 4,000 clicks a day after being placed on the homepage.

7. Baidu Baijia self-media platform

I used the case of Cheng Lingfeng as an introduction to tell everyone: Come to Baidu, I will directly distribute the money to you, Baidu Alliance All advertisements are given to self-media people, and it seems difficult to apply. Application method [email protected]

8. Toutiao media platform

Articles are reviewed by workers and the publishing speed is relatively slow, but the data is particularly eye-catching. Often some interesting articles can reach 60 Tens of thousands of reads, thousands of collections.

9. Weitao public platform

Those who get up early and enter Weitao can get official recommendations. It is a bit late now, but it is very suitable for Taobao sellers and Taobao customers to register and use. Log in to the backend with your Taobao ID. The account operators of this information flow will be from Taobao merchants, media organizations, or opinion leaders from a certain consumer field.

10. Sina Weibo Fan Service Platform

For public accounts owned by Sina, you can find this function by clicking on My Home Page - Management, only for V users. I have also registered, and the information is sent in the form of private messages. The information reach rate is high.

11. Yixin Public Platform

This is actually quite difficult to gather audiences, mainly because there are too many marketers and few real users. "YiXin" launched by NetEase and China Telecom, in addition to having most of the functions of WeChat, the biggest difference between YiXin and WeChat is that it can send mobile text messages to users through YiXin.

12. Communication with public accounts

Hahaha, I haven’t used it, so I won’t comment.

13. Lu Songsong blog submission

Hahaha, after writing so much, I also want to tell you that you can also get a lot of exposure by submitting articles here, and your articles are very likely to be It will be pushed to these self-media platforms by me, saving trouble and effort. The premise is that your article must be excellent enough.

14. Fetion Public Platform

The cool thing is that it can also be pushed to the mobile phone in the form of text messages. This is an advantage, but it doesn’t feel very good. 1 The public platform launched by China Mobile is very troublesome to authenticate. It requires filling out forms, submitting business licenses, stamping official seals, etc.

15. Tencent Media Public Platform

It can be released simultaneously with the WeChat public platform, and is mainly pushed to Tencent news clients, but the service is relatively average

16. Yidiani Media Platform

The emerging self-media platform is currently doing relatively well, with good click-through rate and reading volume

17. Phoenix News Media Open Platform

Registration and review are relatively smooth, but there are some limitations. For example, anything containing the word Tencent cannot be published. ...

How to use new media platforms to serve your own publicity

Promoting on new media platforms only requires online promotion. The specific ways are as follows, all of which are free. , you can choose based on the characteristics of your own products:

1. Official channels

1. In-site: own website and APP advertising spaces, SMS channels, in-site messages, pop-up windows, etc.

Note: The official internal channel is also a good promotion position and should be used rationally.

2. SEO: official website ranking, encyclopedia, know, post bar, news source

Note: This area is very suitable for cold start. If you have the ability, form a professional team and build a website group Ranking, news source ranking, enterprise knowledge, post bar, early hard work, later harvest. Key point: Understand the rules of the search system.

3. Official media: service account, subscription account, official Weibo account, official blog, official community

Note: Service accounts are used as products to capture users’ product needs; Subscription accounts should be disseminated to capture users’ information needs. WeChat and Weibo can be used as matrix; blogs have declined; communities are extremely difficult, but the results are very good.

4. News self-media: Huxiu, 36Kr, Baidu Baijia, Toutiao, Sohu, NetEase, Tencent, Sina self-media

Note: Cold start must be done

5. Video self-media: Youku, Tudou, iQiyi, Sohu, Sina Video

Note: Same as above

6. Others: such as customer service, sales , stores, agents, etc.

Note: Reasonable integration of official internal resources is very important. A salesperson visited 100 users and failed to close the deal, but it produced substantial publicity benefits for the company. Nowadays, it is good to use offline resources to obtain APP downloads and real users. Store promotion effects can also be integrated.

2. Social channels

This is the core battlefield of software advertising. Apple, Samsung, and UBER all like to do this. Before the product is launched, they will conduct various warm-up activities and Content marketing. When you see many people discussing Apple’s new products on forums, please don’t believe that they are all spontaneous. There are a large number of trolls and bloggers. In fact, UBER has maintained in-depth cooperative relationships with bloggers in various comprehensive and vertical fields in China. It is a common phenomenon to carry out social marketing for automobiles, beauty products, maternal and infant products, and electronic products.

1. Comprehensive: QQ Space, Renren, Douban, Zhihu, Tianya

Note: Zhihu has a high weight and QQ Space has many users

2. Vertical: Ctrip Travel, Mafengwo Travel; Autohome, Yiche.com; Soufang, Anjuke; Lamabang, Babytree

Note: The quality of users in vertical communities is often extremely high. High, the marketing value is great, but the community cracks down on marketing very harshly. A better way is to find KOLs for product placement marketing. You can also find writers to shoot original videos and pictures, write copy, and then carry out high-quality content marketing.

3. Social: WeChat group, QQ group, Douban group

Note: The labels of social groups are very clear and it is easy to find target users, but the resistance to advertising is also very strong. You can build a good relationship with the group owners and carry out marketing; if the government wants to form a group matrix, it is recommended to guide active people to form groups spontaneously. For example, most travel websites have user-created communication groups across the country.

What is media? What are the classifications

1. The so-called media refers to the medium for disseminating information. In layman’s terms, it is a propaganda platform. Those that can provide a platform for the dissemination of information can be called media.

2. The four traditional media are: 1. Newspaper; 2. Television; 3. Radio; 4. Magazine; in addition, there should also be outdoor media, online media, and new media, such as mobile phone text messages, etc.

With the development of science and technology, new media are gradually derived, such as IPTV, electronic magazines, etc. They are developed on the basis of traditional media, but they are qualitatively different from traditional media.

According to the order of appearance:

1. Newspapers and publications should be the first media;

2. Broadcasting should be the second media;

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3. Television should be the third media;

4. The Internet should be called the fourth media;

5. Mobile networks should be the fifth media.

1. What is the media? What types of media are there?

1. The so-called media refers to the medium for disseminating information. In layman’s terms, it is a publicity platform that can provide information for the dissemination of information. Platforms can be called media. 2. The four traditional media are: 1. Newspaper; 2. Television; 3. Radio; 4. Magazine; in addition, there should also be outdoor media, online media, and new media, such as Mobile text messages, etc. With the development of science and technology, new media are gradually derived, such as IPTV, electronic magazines, etc. They are developed on the basis of traditional media, but they are qualitatively different from traditional media. Divide from the order of appearance: 1. Newspapers and publications should be the first media; 2. Radio should be the second media; 3. Television should be the third media; 4. The Internet should be called the fourth media; 5 , mobile network should be the fifth media. But in terms of its importance, suitability, and effectiveness, what radio is today is television tomorrow. Television is gradually becoming the second media, while the Internet is gradually rising from the fourth media to the first media. Although TV advertising revenue has been growing significantly, it is an indisputable fact that the advertising cake is increasingly being divided up by new media such as the Internet, outdoor media, and reformed print media. At the same time, print media has encompassed advertising platforms such as newspapers, magazines, picture albums, envelopes, wall calendars, three-dimensional billboards, neon lights, sky floats, LED billboards, light boxes, outdoor TV walls, etc. Radio media has also encompassed radio, Television and other advertising platforms. Based on this, in terms of its current suitability, media should be divided into three categories: print, radio wave, and network according to their forms, namely: 1. Print media: mainly including printing, non-printing, photoelectric, etc. 2. Radio media: mainly including radio, television advertising (subtitles, standard version, film and television), etc. 3. Online media: mainly including online indexes, planes, animations, forums, etc.