How to write the heartbreaking copy of beer?

An exciting copy is a copy that makes readers feel impressed after reading it and is willing to actively spread and share it. How to write a copy of beer heartbreaking? I think the most effective and simple way is to relate to consumers, so that consumers can produce * * * sounds, stimulate emotions and touch their hearts. Let's take a look at some Reza letters of Harbin Beer:

First, the hot drama (the turning point of God)

Ode to Joy 2, Fan Mei:

In that kind of female relationship, either the east wind overwhelms the west wind or the west wind overwhelms the east wind. You can drink northwest wind alone.

Ode to Joy 2, Qu Xiaoyu, Dr. Zhao:

You still have me. I support you. As long as you are here, I am willing to suffer a little.

It's much harder. Forget it.

Choose a day, Lu Han:

Hang out with me, enjoy delicious food and drink spicy food, and eat whatever you want.

Bah, I don't drink spicy food. I drink Harbin beer.

Wrestling, dad:

Don't forget how you came step by step.

Taxi driver, brought me here!

Second, student articles (sad facts)

High school students, don't sigh. As soon as you graduate, this class won't get together.

I tell you, in college, you can't get together in class.

There is no road in the world, so many people left, and the teacher began to call the roll.

Someone asked me, why did you skip class?

Because people are ugly, they should read more books, but I don't necessarily!

Third, the classic lyrics (God replied)

Eason Chan, long time no see, will you suddenly appear in the coffee shop on the corner!

No, have a beer and continue to work overtime.

Wang Jie's "Do I Really Have Nothing", do I really have nothing?

No, you are short, poor and ugly.

Rene Liu's Crazy for Love, I want to ask you if you dare. I thought you said you loved me so much.

Dare not, blow a bottle of Harbin beer to be brave.

Fourth, single dog's topic can't run away

Like a person, blow a bottle of Harbin beer, and summon up courage to confess.

So you know what kind of backup you are.

Why do you always drink Harbin beer alone

I'm afraid of half a person, which scares you!

Believe in the goddess and delay.

delay

delay

There will be beer to finish early with me.

Are you drunk after reading the beer copy of Harbin Beer? In fact, it is not difficult to write a copy of beer. These serial replicas of Harbin beer are created by using topics familiar to consumers. Familiar TV series, such as Ode to Joy 2, and familiar lyrics, such as crazy about love, are more acceptable to consumers after watching it. The magical turning point makes people surprise, get more surprises and deepen their memories. Simply put, finding a topic related to the target group and writing a copy can easily achieve the effect of hitting the nail on the head.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).