Planning scheme of hotel anniversary celebration

This hotel is about to celebrate its anniversary. In the face of fierce competition and changeable catering market, how should hotels plan celebrations? The following is the plan of hotel anniversary planning activities that I have compiled for reference only.

Hotel anniversary planning scheme120xx112 October1the fifth anniversary of the hotel's opening. In the five years since the hotel opened, with our joint efforts, all the staff have forged ahead in unity, and their performance has increased day by day, winning the praise of many city and county leaders, making Mandu Hotel a bright pearl in Xiushan!

I. Theme of the event:

Warm congratulations on the fifth anniversary of the opening of Manganese Capital Hotel and the triple celebration of Christmas and New Year's Day. Manganese Capital has infinite charm, infinite gratitude and feedback, and infinite friendship between guests and hosts.

Second, the purpose of the activity

On the occasion of the 5th anniversary celebration of the opening of our hotel, namely, Christmas Day on February 24th, 65438+and New Year's Day on October 24th, 65438+1New Year's Day, with the help of the intersection of the 5th anniversary celebration, Christmas Day and New Year's Day, we will expand the hotel's popularity, establish the hotel's image to the outside world, strengthen the emotional ties with business customers and brother industries, further enhance the influence of Manganese Capital Hotel in Xiushan area, stabilize and consolidate old customers, and carry out emotional marketing and training.

Three. Activities require

1, festive scene layout, the whole set off a relaxed, cheerful and lively atmosphere. Pay attention to the grand, generous, simple and festive atmosphere.

2. The layout of the hotel and the venue should be closely combined with the three major celebrations: store celebration, Christmas and New Year's Day.

Four. Activity content

1. Invite Brother Group, major hotel customers, old customers and cooperative guests to attend this anniversary celebration.

2. The art designer of the marketing department is responsible for the whole process of taking photos, marketing customers, new and old customers, guests of various brothels and sponsors.

3. Layout of the internal and external environment of the hotel.

The fifth anniversary celebration of the hotel will be held in the multi-function hall of the hotel.

5. Each department of the hotel organizes programs by itself (4 in Marketing Department, 4 in Human Resources Department 1, 2 in Finance Department 1, 2 in Leading Group, 2 in Engineering Department 1, 2 in Front Office Department, 3 in Catering Department, and 2 in Housekeeping Department), friendship programs of brotherly friendly units, interactive friendship programs between guests and hosts, celebration gratitude feedback lottery activities, and on-site appraisal and commendation activities.

6. Hotel drama performance.

7. Hotel leaders and department managers are on-site judges (specific personnel are designated by the Human Resources Department).

8. On-site awarding guests (hotel leaders).

9. Award-winning essay speech (I am a native of manganese), and comment on the third prize and the first prize (cash prize 300 yuan, cash second prize 200 yuan, cash third prize 100 yuan).

10, grand prize of literary performance appraisal, 1 first prize (cash 600 yuan), 1 second prize (cash 400 yuan), 2 third prizes (cash 200 yuan) and 3 third prizes (cash 100 yuan each).

1 1. 50 yuan will be awarded to everyone who participates in the prize-winning essay speech (before 10 applicants).

12, guests' live lottery (prizes can be food and beverage coupons, room coupons, recreation department coupons, Christmas celebration mascot gifts, etc. ), there are 1 grand prize, 1 first prize, 200 yuan dining vouchers, 2 second prizes and 3 third prizes for 98 yuan entertainment vouchers.

13. When the hotel selects outstanding departments, teams, employees and management personnel, it can be awarded by the leaders of Manganese Capital at the celebration (the specific prizes are awarded according to the bonus system of the hotel), or it can be done at the year-end summary meeting, which is decided by the leaders.

Five, the hotel's internal and external environment layout

Electronic display content:

1, warm congratulations on the fifth anniversary of the opening of Manganese Hotel! Celebration, Christmas and New Year's Day are triple celebrations!

2. The prologue of "Five Years Thanks for Manganese" promotion month has been started, please come!

3. Dream City Hotel sincerely thanks friends from all walks of life for their support and love!

Sixth, the venue layout

1. If the celebration is held at Christmas, the hotel lobby will be decorated with Christmas trees, various Christmas stickers and ribbons.

2. Balloon colored doors are placed at the entrance of the multi-function hall.

Seven. Activity arrangement (activity flow of celebration association)

1, 65438+February 24th 18: 00— 18: 30 celebration launching ceremony. (Leaders speak, guest representatives speak)

2. 18: 30-22: 00, cultural performances, on-site awards, etc. (See the detailed procedures for the specific process)

At 3.22: 00, after the party, all managers escorted the guests out of the store.

Eight. budget

1. The existing cash reward in the plan is 2800 yuan.

2. Excellent managers, employees and teams of the hotel are rewarded. (According to the hotel reward system, this can be done at the end of the year)

3, various small gifts, Christmas celebration mascots and other gifts 500 yuan.

4. Guests will draw a lottery on the spot. (Free standard room 228 yuan per night, voucher 550 yuan, third anniversary gift)

5.500 yuan will be arranged in the store and at the venue.

The total cost is about 6000 yuan.

Nine, advertising

1. Make a simple leaflet. (internal formula)

2. The Marketing Department sends an invitation. Loyal customers, sponsors, friendly units, etc. )

Put a sign welcoming water in the hall.

4.LED display.

Hotel anniversary celebration planning scheme 2 background

Maoming Huahai Hotel is one of the large hotels in Maoming City, which is wholly owned by Maoming Huahai Real Estate Development Co., Ltd. It passed the evaluation of National Tourism Administration in 20xx and officially became a national four-star tourist hotel. Mainly catering, tourism and so on. 20xx65438+1October 28th is the fifth anniversary of the opening of Huahai Hotel.

Looking forward to the future, relying on the strong brand effect, the hotel will actively develop related industries, implement the chain operation strategy, and strive to build an excellent brand of China ethnic hotel industry.

I. Theme of the event

Charming sea of flowers, wonderful and infinite

Second, the purpose of the activity

1. Promote Huahai Hotel, build momentum, establish brand and shape image.

2, improve the economic value and social value, increase its popularity and influence.

3. Gather popularity for Huahai Hotel, and use effective and powerful publicity offensive to form a strong publicity focus and public relations system in the eyes of the media.

4. On the occasion of the fifth anniversary of the opening of Huahai Hotel, strengthen the emotional ties with business customers and brother industries, further enhance the influence of Huahai Hotel, stabilize and consolidate old customers, conduct emotional marketing and cultivate customer loyalty.

Three. Activities require

The "festive" scene layout sets off a relaxed, cheerful and lively atmosphere. Pay attention to the grand, generous and festive atmosphere.

Fourth, publicity before the meeting.

1. Media selection: Urban Evening News magazine, taxi media, car body advertisement and bus stop advertisement.

2. The role of the media: invite all media to make all-round reports on Huahai Hotel, cooperate with outdoor advertisements, improve the visibility of the hotel, and let more people know about Huahai Hotel.

3, media publicity implementation plan:

(1) On the day of the event, please put the main media "Urban Evening News" magazine in a prominent position to report the whole event, dig deep into its potential news value, and make Huahai Hotel the focus of public topic.

(2) On bus bodies, bus billboards and taxi advertisements, the festive atmosphere and brand communication of hotel activities are announced to the public by using vivid advertising pictures. Advertising highlights the elements of motivation and fashion. Billboards at bus stops should be selected in busy areas (such as railway stations and pedestrian streets). , crowded places) to reflect the characteristics, style and culture of the hotel.

4. VIPs' invitations and gifts

(1) By invitation letter, telephone invitation, newspaper advertisement invitation, etc. The invitation letter must be sent three days before the anniversary celebration and confirmed by phone one day in advance.

(2) Gifts should have hotel characteristics, commemorative value, noble taste, beautiful and practical value. (such as lighters with hotel names printed on them, mobile phone bags, etc. )

(3) Required materials: leaders' speeches, hotel publicity materials, host's speeches, and specific implementation of activities.

Verb (abbreviation of verb) is the main content of the activity.

1. Invite Brother Group, major hotel customers, old customers and cooperative guests to attend the anniversary celebration.

2. Contact local TV station to report and invite hotels in the same industry to celebrate.

3. Layout of the internal and external environment of the hotel.

The fifth anniversary celebration of the hotel will be held in front of the hotel. (ribbon-cutting, leader's speech, general manager's thank-you speech)

5. Review the photos and activities of the fifth anniversary hotel. Various promotions, flag-raising ceremony, hotel anniversary party, etc. ) 6. Cultural performance of the hotel.

Six, the hotel's internal and external environment layout

(1) Layout before the main entrance.

1, the red carpet in front of the main door.

2. Place a formal podium in front of the main entrance, and put flowers on the podium.

3. plant colorful flags around the parking lot.

4. There is a colorful arch of 12m at the entrance.

5. Two hydrogen balloons are placed on both sides of the hotel entrance, and two hydrogen balloons are placed in the open space at the entrance in front of the building.

(2) lobby layout

1. There are two flower baskets at the reception desk in the lobby.

2. Spread a red carpet from the lobby entrance to the elevator entrance.

3. Place plants on both sides of the elevator.

4. Prepare 6 flower baskets and put them at the door to fill the vacancy.

The interior of the hotel is decorated with golden flashes and colored balloons to highlight the festive atmosphere.

Seven. Activity arrangement

Ribbon cutting process

(2) Specific arrangements

1, preparation period of reception planning

(1) program collection: the program group is responsible for adopting the programs coordinated by the etiquette company and determining two presenters.

(2) Pre-publicity: the planning service department is responsible;

(3) Stage Determination: Planning Service Department is responsible for organizing layout according to stage requirements.

(4) Commodity procurement and venue determination: The logistics team is responsible for it, which must be completed one day before the reception.

(5) Determine the list of people attending the reception: the logistics team is responsible for making the list one week before the reception.

2. Venue: Ballroom on the third floor of the hotel.

3. Receiving process

(1)19: 00 ——19: 30: Guests enter and sign in;

(2) At 20: 00, the host announced the start of the ceremony;

(3) Speech by the general manager and guests from 20: 35 to 20: 40;

(4) 20: 45 —— 2 1: 05 wonderful cultural performances and lottery;

(5) 2 1: 15-23: 00 free dance time.

4. The specific arrangement of the program

(1) 19: 00, the background music will be played, and all the hostesses, staff and articles will be in place.

(2) 19:30, the hostess guides the guests to their seats.

(3) At 20: 00, the host announced the start of the ceremony and introduced the leaders, guests and news media present.

(4) The first program at 20: 30. (Opening dance)

(5) General Manager's speech at 20: 35.

(6) Guest representatives speak at 20: 40.

(7) The second program at 20: 45. (singing)

(8) At 20: 50, show the five-year history of Huahai Hotel. (Special person tells the story, and the projector plays photos and short films)

(9) The third program 2 1: 00. (Dance)

(10) 2 1: 05 game. (live lottery)

(11) 21:15 free dance.

(12) The reception will end at 23: 00.

5. Alternative program categories

(1) Welcome Song (Admission Song): Radsky March, Welcome Song, Farewell March.

(2) Opening music: A good start, joy and cannon in D major.

(3) Lottery music: Ode to Joy.

(4) Free dance music: Jasmine, Two Springs Reflecting the Moon, Singin' in the Rain, Flowers and Teenagers.

(5) Exit music: "Going Home" and "Ode to Joy" are cheerful and relaxed, creating an atmosphere of farewell and blessing.

6. Work after reception

(1) Each shuttle bus sends important personnel.

(2) organize items and summarize.

(3) Organize and summarize the meeting minutes.

(4) Organize photos and videos.

Eight, various departments to assist in the work

(1) Planning Service Department

1, responsible for the design of outdoor giant, ticketing, elevator, water sign, hotel website and SMS platform.

2. Responsible for the design and production of all customer invitations.

3. Banquet hall banner content: "Huahai Hotel 5th Anniversary Celebration Reception".

4. Design stage background: "Huahai Hotel 5th Anniversary Celebration Reception".

5. Revolving door banner: "Warmly congratulate Huahai Hotel on its fifth anniversary".

6. Layout of the parking lot in front of the hotel: an arch and four floating balloons.

7. The Eight Banners are placed directly above the hotel gate. (Can be used as an advertising congratulations unit)

8. The word "He" is hung above the multi-function hall door.

9, responsible for the shooting of the dance scene.

10, responsible for temporary arrangement on site.

(2) Administration and Personnel Department

1, responsible for the organization, coordination and distribution of human resources on the day of the dance.

2. Organize customer service team members to do interactive work at the dance site.

3. Implement the attendance list of the hotel anniversary in advance.

(3) Food and Beverage Department

1. Invite the person in charge of the travel agency and VIP customers of the hotel. (Make a list three days in advance);

2. Responsible for food and drinks at the front desk;

3. Decorate the scene in the form of cocktail party;

4. Be responsible for the reception and service at the reception site.

(4) the security department

1, ensure the safety of the whole activity, and arrange several security guards to do a good job in maintaining the order at the scene;

2. Responsible for temporary arrangement of venues and other work.

(v) Set up a preparatory group for this event.

1. The team members are composed of hotel management and are responsible for the planning and implementation of activities;

2. He is the general commander in charge of the invitation of VIPs, the contact of news media, the logistics support personnel and the reception of VIPs.

3. Be responsible for external personnel. (such as lion dance performance team, singer, host, military band)