Key points of creative banner advertising design

Key points of creative banner advertising design

Introduction: The design quality of banner seriously affects the quality of the entire website page. A good page and good banner can attract the viewer's attention. Although the banner is only a small element in the web page, this small element can often play a key role. Therefore, sufficient attention needs to be paid when designing banners. Let me introduce to you the key points of creative banner advertising design. I hope it will be helpful to you!

1. The “weight” of Banner should be light.

Taking a 468×60 Banner as an example, it is best to be about 15K and no more than 22K. The 88×31 Banner is best around 5K. Do not exceed 7K. If it is too large, it will cause the opening speed of the webpage and lead to a decrease in browsing. There is also a problem of quantity. Too many advertisements will affect the viewer's browsing of the webpage, which will lead to resentment. is also a problem. Therefore, when placing advertising banners, you must consider the size and number of advertisements, as well as the matching issue.

2. Text precautions in banner design

Generally speaking, a website banner is divided into two parts, text and auxiliary images. Although the area of ??the auxiliary image site is relatively large, if you do not add text descriptions, customers will not be able to understand what you want to express and explain in your banner. Therefore, text is the protagonist of the entire banner. When we make the banner, we pay special attention to it. Pay attention to the processing and placement of text.

(1) Distinguish between the main label and the sub-label. From a primary and secondary perspective, the main label should be the main one, and the font should be large and the color should be eye-catching. The subtitle serves to assist the main title in both content and form. The text processing of a good banner title is relatively full and concentrated.

(2) If the overall text on the demand side is too short and the picture is too space, you can add some auxiliary information to enrich the picture. For example, add some English, domain name, channel name, etc.

(3) If the main tag is too long and the demander is reluctant to delete the text, weight the important keywords in the main tag to highlight the main information and weaken 'the', 'the', ' and 'year' 'Xth' are words with little information.

3. From the perspective of banner design, you need to pay attention to:

(1) The text of the Banner should not be too much, just use one or two sentences to express it.

(2) Try to choose graphics with a small number of colors and things that can illustrate the problem.

(3) The slogan should be catchy and catchy, allowing people to capture the key points of the expression immediately.

(4) Try not to use complex special graphic effects such as rainbow colors and blooming. Doing so will greatly increase the number of colors occupied by the graphics and increase the size.

(5) The graphics do not need to be too complicated, and the text should use thick fonts such as boldface as much as possible, otherwise it will be easily visually overwhelmed by other content on the web page.

(6) The number of products should not be too large. Many advertisers always want to display more products, ranging from 4-5 to 8-10. As a result, the entire Banner becomes a pile of products. The display size of Banner is very limited. If too many products are placed, it will be overwhelmed and the visual effect will be greatly reduced. Therefore, the more product pictures are not the better, easy identification is the key.

(7) If you choose an object with complex colors, consider whether there will be obvious color spots when the number of colors is low.

4. Banner has two types: dynamic and static.

In the process of browsing the web, although the flashing patterns will produce instant memory stimulation and attract attention, this kind of memory is often oppressive. Over time, it is easy to produce negative effects, thus blurring the memory. A stable picture is not likely to attract special attention, but if there is good interface guidance and content, it can produce a benign memory that is long-lasting and strong.

According to rough statistics, 1/3 of 100 Banners are static.

Banners are mainly placed on websites. With the development of Internet media advertising today, banners are playing an increasingly important role. How to promote through banners and how to improve the design level of banners have become issues that designers and entrepreneurs are thinking about. Therefore, the banner design in the website is the most popular among banners. ;