What is the advertising and charging mode of Momo information flow?

1. What is Momo's information flow advertisement?

Similar to social effect marketing platforms such as Fan Tong and Guangdiantong, Momo information flow advertisement is an information flow advertisement product attached to Momo APP and embedded in Momo's "dynamic" channel.

Second, what is the advertising price of Momo's information flow?

At present, Momo is settled according to the price of CPM. Since 6 yuan, the current transaction price is about 10- 12 yuan. When the click rate can reach about 4.5%, the click cost can basically be controlled around 0.3 yuan. Here, I want to remind you that for emerging channels, preemption is the most important, and users of channels will have higher acceptance of advertisements and higher click-through rate. At present, applications for women are generally sensitive to social platforms, and the competition will be more intense.

3. What are the characteristics of Mo Mo's information flow advertisement?

1, with high click rate and low click cost. On the one hand, the reason is the large number of users, on the other hand, it is also related to his audience. Young users dare to try and like new and popular things.

2. The audience is mainly young fashion groups. From the portrait, we can see that most users of Momo are between the ages of 20 and 39, and 86% of male users are mainly distributed in coastal developed areas such as Beishangguang. Different from Weibo Sangao users, Momo users are like Momo's classic brand advertisement: "Don't talk to strangers, don't do new things, continue to live a normal life, stay in familiar places, meet the same people, don't try everything, just live like this". If your APP is aimed at these people, you should try Momo's platform in depth!

4. How accurate is Momo's delivery?

Momo advertising background only supports five dimensions: region, age, gender, time period and system. It can be seen that Momo's positioning is not necessarily accurate, so I suggest you screen the two dimensions of gender and system. This is mainly for the following purposes: it can fully reduce the price of CPM, reduce the cost and run better. Not to mention, after the dimension limit, the background budget can't run away. Because Momo currently only supports one-time review in the background, it is recommended to relax the dimension as much as possible.

5. What is the current representative case of Momo?

At present, the customers of Momo platform are excellent, and the orders of magnitude are: Nice (retouching), more beautiful, beautiful artifacts (plastic surgery) and Beaver House (beauty industry). The above advertisers are mainly female users, and the basic click-through rate of some customers is around 8%, and the click cost is around 0.2. Moreover, plastic surgery customers are also the first industry to open on Momo, so it is a very good opportunity compared with some plastic surgery apps. On the one hand, the channel is relatively novel and the cost is relatively low; On the other hand, female users have a strong demand for strangers.