Mid-Autumn Festival party planning scheme 2022

How time flies! It's almost the annual Mid-Autumn Festival in a blink of an eye. Do you know how to write an activity plan for Mid-Autumn Festival? I'll bring you five plans for the Mid-Autumn Festival gala, 202 1. Welcome to learn from them!

Mid-Autumn Festival party activity planning plan Part I

I. Purpose of the event

Mid-Autumn Festival is an important traditional festival in China, and its significance and theme is "reunion". Reunion and harmony are closely linked. Reunion is not only an external form, but also an internal harmony and communication. In order to fully explore the connotation of traditional festivals, carry forward the excellent culture of the motherland, and stimulate the national feelings of teachers and students, the German leading group and the Little Corps of our school decided to carry out the theme activity of "Full Moon and People Round" around the Mid-Autumn Festival.

Second, the activity time

20__ _ _ _-_ _ _ _ _ _

Three. Activity arrangement

The first stage: Moon Festival-theme reading

1. Collect stories, poems and books related to Mid-Autumn Festival, and carry out morning reading in each class.

2. Hold the Mid-Autumn Festival theme class meeting. Collect and read the classic poems about Mid-Autumn Festival, and experience the happiness of reunion and harmony in the process of tasting moon cakes and reciting ancient poems, so as to enhance the friendship between students.

Theme class meeting time: _ month _ day class meeting, few corps will conduct inspection.

The second stage: Sacrificing the Moon and Recording the Moon-Exchange and Exhibition

1. Organize students to collect information about the origin, traditional folk customs, anecdotes and poems of Mid-Autumn Festival. Each class will carefully design the information and photos in the activity, and display them in the classroom layout and blackboard newspaper. Few legions will carry out inspection and evaluation.

2. Each class can set up an "emotional wall" in the class, and students can write down their feelings for classmates, relatives, teachers and elders and stick them on the wall.

The third stage: Moon Festival-practical activities.

1. Launch a parent-child interaction activity of "Family Moon Cake". Encourage students to make Mid-Autumn Festival cards for their parents, help their elders do housework, eat moon cakes with their families and enjoy the happiness of family reunion.

2. Volunteer activities of "Happy Experience" were carried out, and few corps sent moon cakes and warmth to the elderly and left-behind children in nursing homes.

3. Record the most unforgettable scene in "Eating Moon Cakes and Watching the Moon" in your favorite way.

The fourth stage: thinking about the moon during the festive season-exchanging reports

1. Review the course of reading, remembering and enjoying the moon, share your feelings with friends and relatives, feel the happiness of today's life, and look forward to a more prosperous and powerful motherland in the future.

2. Hand in 2 paintings in each class from grade one to grade six; Hand in two compositions in each class from grade three to grade six. This work will be submitted to Shaojun Corps before _ _ _ _ _ _ _, and will be awarded and exhibited during the National Day.

Theme education activity time: communication report on March.

Mid-Autumn Festival party activity planning scheme Part II

On the night of Mid-Autumn Festival, the bright moon is in the sky, the glory is all over the earth, and the owners get together, which not only embodies the harmonious atmosphere like a big family in the community, but also further enhances the image of the property management company.

I. Background of the event

Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, every family has a reunion dinner, tastes moon cakes and enjoys the moon, and the festive atmosphere is everywhere. This year's Mid-Autumn Festival coincides with the Eleventh Golden Week, which is also a golden opportunity to hold activities.

Second, the theme of the event

Mid-autumn festival, reunion new house

III. Purpose of the activity

1, based on the well-known traditional festival "Mid-Autumn Festival", allows the owner to recall the happy scene of this Mid-Autumn Festival every Mid-Autumn Festival and create a good impression.

2. Through this kind of entertainment, we can enhance the harmonious communication and cooperation between the property and the owners, leave a good first impression and maintain a friendly and harmonious relationship between the two sides.

3. Enhance the influence and attraction of residential property and establish a good image.

Fourth, the form of activities.

There are various forms of cultural activities with the theme of Mid-Autumn Festival.

Verb (abbreviation for verb) target audience

Owners living in the community

Duration of intransitive verb I-word

202 1 _ _ _

Seven. Venue

You can choose a wide space in the cell.

Eight, preliminary preparation

(a) Before the election

1. Take the initiative to mention this activity to the owner when handing over the house, and warmly invite the owner to participate.

2. Publicity in the form of posters.

3. Flyer form (optional).

(b) Preparatory activities

1, 10 The day before the event, publicize the mobilization meeting, determine the theme, mode, entertainment programs and process of the event, and send it to every employee, so that employees can know their tasks, and at the same time clearly tell the owner what highlights and entertainment projects are available to attract the owner to actively participate.

2. Practice the lines and literary programs in actual combat by preheating, sum up the problems and then use them skillfully and naturally. Set up full-time hosts and conference staff to be responsible for different jobs.

3. Rehearsal, audio debugging and layout of the event site.

4. Arrange full-time venue layout.

5, the night before the event, held a mobilization meeting, summed up the publicity activities, clear the current division of activities and emergency plans.

6. Gifts used in the activity should be in place 3 days before the activity. Don't arrive at the day when the activity begins, there will be insufficient or insufficient gifts.

7. Look for children with artistic expertise in the community and invite them.

8. Know whether there are newlyweds among the owners, invite them and tell them the rules and arrangements of the activities in advance.

(3) Planning preparation

1. Website layout of required projects: banners, balloons, etc. Create a festive atmosphere.

2. Make gift packages and prepare gifts.

3, draw the activity site layout, exercise in advance.

Nine. Activity design

1. Enjoy the moon and hand out moon cakes. At the same time, feel the significance of the Mid-Autumn Festival theme with your heart. If possible, it is suggested that the host call his parents or relatives at home and bring his thoughts to relatives and friends far away.

2. Briefly introduce the relevant information about the origin and significance of Mid-Autumn Festival, so that the owners can tell about the previous or most unforgettable Mid-Autumn Festival and share their happiness and fun with you.

3. Interactive games:

(1) Recite poems related to Mid-Autumn Festival. Whoever sings more correctly will get a beautiful little gift.

(2) Sing songs with the word "Moon". Whoever sings well will get a small gift.

4. Mid-Autumn Festival "Best Family" Competition

Pull-and-sing programs can be carried out, that is, singing songs with the word "moon" (or reciting poems or idioms related to the moon), inviting several homeowners to play against each other, winning by singing more, giving gifts, and other participating families also giving small gifts. Each family only needs to send one gift.

5. Arrange talent shows for children in the community. Children's performances are generally programs that the audience is willing to watch.

6, according to legend, the Mid-Autumn Festival night, quiet moonlight, can make women pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out to bathe in the moonlight, hoping to have children early, which is called "depending on the moon". The company can learn from this legend and invite newlyweds to take the stage. I wish you an early birth.

X. medium-term operation

1. Site layout: The site shall be packed and arranged according to the pre-selected site plan, and the installation and debugging instruments, acoustics and activity time shall be determined one by one.

2. Dress neatly, and employees arrive early to boost morale, warm up and adjust to a new mental state; Need to coordinate and emphasize the work, in strict accordance with the operating standards and division of labor.

3. Make sure the gifts are in place.

4. During the activity, the commander timely standardized and adjusted the operation of each link according to the problems exposed in the activity to improve the quality of the activity.

Mid-Autumn Festival party activity planning scheme Part III

In view of this demand of Mid-Autumn Festival catering consumption market, it is necessary for restaurants to plan a promotion plan for Mid-Autumn Festival, so as to attract more people to eat in restaurants, boost the restaurant's business income and create a good holiday atmosphere for Mid-Autumn Festival celebrations. Combined with the actual situation of our restaurant and the traditional customs of Mid-Autumn Festival, in order to better carry out the Mid-Autumn Festival promotion activities and realize the double harvest of our restaurant's economic and social benefits, the planning scheme of our restaurant's Mid-Autumn Festival promotion activities is formulated as follows.

I. Target market analysis

The customers of this restaurant are mainly middle-and upper-class people and government officials, but many of them are mass consumers in the surrounding communities, which requires the restaurant to take into account the mass consumption needs of the people around the restaurant on the basis of upgrading its grade.

Second, the pricing strategy

1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at _ _ _ _ _ yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the restaurant, and reached around the Mid-Autumn Festival (but according to the net profit of the restaurant).

Third, marketing strategy.

1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

2. Family members whose birthdays are August 15 can enjoy a discount of 8. 15% with valid certificates (household registration book and ID card) (according to the actual decision of the restaurant). It is recommended to recommend Mid-Autumn Festival package to them.

3. The number of mobile phone and fixed telephone is 8 15 (in the _ _ area), and you can enjoy a discount of 8. 15% with valid documents (household registration book and ID card) (according to the actual decision of the restaurant). It is recommended to recommend Mid-Autumn Festival package to them. This is a restaurant. Contact these people directly.

As there is no accommodation service in this restaurant for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.

5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).

6. This activity will be held from August 10th to 20th of the lunar calendar.

Fourth, promotion strategy.

1. Place outdoor advertisements near the gates of restaurants, railway stations and bus stations (outdoor advertisements are mainly in the form of spray painting and banners).

2. TV, street banners and newspaper advertisements are combined.

3, you can try mobile phone short message advertising, focusing on the old customers of the original hotel, paying attention to the use of appropriate language, mainly introducing the latest activities of the restaurant.

4. Make a bullet box advertisement or a larger FLASH animation advertisement or banner on the Internet. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertising is ok, but the quality of flyers must be high.

Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum audience of advertisements should be _ _ ten thousand people.

Verb (abbreviation for verb) Other related strategies

1, the security guard must ensure the safety of the restaurant.

2. Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this content can be detailed later).

Put some high-grade and elegant music in the hall.

4, the restaurant kitchen needs to do a good job of logistics, in the case of ensuring the quality standards of dishes, the speed of food production and serving must be fast.

5, the layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the taste of the Mid-Autumn Festival.

Effect prediction of intransitive verbs

The operating income of the restaurant is at least 0.5 times of the usual operating income of 65438+, and the above promotion activities are implemented, and thoughtful services are provided to customers.

The fourth part of the Mid-Autumn Festival party planning scheme

I. Theme of the event

Starlight singing-the heart of the city

Second, the activity time

20__——20__._._

Third, the main purpose of the activity

1. This activity combines Mid-Autumn Festival and National Day into one activity cycle. On the one hand, the two activities can create momentum for each other, save media resources, and more importantly, use the continuity of the activities to hide the resistance of competitors to us and form a corresponding holiday atmosphere in _ _.

2. Combined with the comprehensive characteristics of _ format, the Mid-Autumn National Day marketing activities are mainly participatory, entertaining and fashionable, trying to dilute the effect of commodity discount and enrich the comprehensive format image of shopping centers.

Four. Activity expectation

According to the current business quota of _, the sales on working days and holidays in the first phase of the activity will be about _ _ million yuan, and it is estimated that the sales growth rate during the activity will be not less than _ _% on working days and the sales on holidays will be about _ _ million yuan. It is estimated that the holiday sales during the activity will not be less than _ _0%, that is, the daily sales of the activity will reach about _ _ million yuan.

Verb (abbreviation of verb) activity content

commodity sales promotion

1, the full moon is higher!

Starting from 18: 00 on _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

_ _ Universal Studios Mid-Autumn Festival 5 yuan fare;

On a certain day in _ _ _ _ _ _ _ _

Buy 10 and get 5 free in the entertainment city, and launch the Mid-Autumn Festival special.

2, the stars sing, the heart of the city!

In _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

In order to improve the atmosphere, we can discuss the activities related to the lucky draw, and the cost is extra.

_ _ Cinema, catering, entertainment and other projects are promoted as special events for the National Day.

Public relations performing arts activities

1, the stars sing, the heart of the city-the opening ceremony of _ _ and _ _ Cool City.

2. Mid-Autumn National Day Gift Street

Moon cake area

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

The exhibition area can be divided according to the fillings of moon cakes, including meat moon cakes, sugar-free moon cakes and fruit moon cakes. At the same time, some well-known brands of mooncake counters can be opened.

Making moon cakes on the spot: Now the quality of moon cakes has become a concern of many consumers, even the products in shopping malls are no exception. You can contact the supermarket supplier to make moon cakes on the spot and make them on the spot. On the one hand, it can help customers to eliminate their worries about the quality of moon cakes, on the other hand, it can improve their trust in shopping malls.

Gifts area

On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they will also buy some other gifts, usually health products. Combine moon cakes with other gifts, which is convenient for customers to buy, and you can also take a certain discount on the price. Pack moon cakes with other health care gifts and divide them into several grades, such as _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Catering food area

In the Mid-Autumn Festival, eating is even more essential. While displaying moon cakes along the street, we will focus on creating the concept of eating, focusing on promoting restaurants that mainly eat on the second street, and trying to launch the Mid-Autumn Festival reunion dinner package through atmosphere layout and publicity (specifically customized by each restaurant).

Public places of entertainment

Invite the entertainment center to move some small and flexible entertainment projects to the entertainment area of the event site, and you can enjoy free entertainment when you are full, which will increase the sense of interaction on the spot.

Studios can arrange some large-scale publicity images and dp points at designated locations in the block to enrich the activities of the whole street.

Cultural performance area

_ _ Square, the night before the Mid-Autumn Festival on September 24th, 19: 00 to 2 1: 00, organized a song and dance performance to welcome the Mid-Autumn Festival, and on the evening of 26th _ _ employees performed. Cost control in 500 yuan.

Atmosphere building

(1), Mid-Autumn Festival Gift Box Street

Commodities (including moon cake gift box, wine gift box, health care product gift box, fruit gift box, etc.). ) unified procurement by the supermarket purchasing department, the supermarket provides the pile head and size, the marketing department makes the pile head packaging and the design site of the overall image entrance of a street provides about 80 meters.

(2) World Food Street

The fine food provided by the food and beverage department can be partially exhibited, plus on-site production, free tasting and other items;

The venue provides 50 meters.

(3) Fashion entertainment

The entertainment terminal provides some small machines that can be put on a street for free entertainment and attract people's attention. The venue is about 50 meters.

The overall atmosphere of the above blocks will be designed and produced by the marketing department in a unified way, and all departments must cooperate with each other in the aspects of the pile head and overall size of the supermarket, the commodity information of each related unit and whether the items actually needed are self-provided (such as food stalls, etc.). ).

3. Draw the moon on Mid-Autumn Festival

In a blink of an eye, the Mid-Autumn Festival has arrived again. Do you miss your family every holiday? Do you miss your other half? There is a full moon in the sky, a half moon on the ground, and a half moon every month; How many people miss a bright moon; At that moment, we fantasized that time would stagnate and the bright moon would last forever. ...

Now, the opportunity to realize this dream has come! _ _ Mid-Autumn Festival Moon Painting gives you a chance to realize your dream. Pick up the pen in your hand, blend in your rich association, draw the moon in your heart, and let this round of Mid-Autumn Moon stay in the world forever! Why are you hesitating? Come and join us!

Activity method: Draw your imaginary Mid-Autumn Moon with simple and lively lines, and it is better to use legendary and exaggerated colors. Can be appropriately accompanied by text descriptions or poems. The picture size is not limited, but it must be an original work. (Electronic draft and hand-drawn draft are both acceptable)

Mid-Autumn Festival party activities planning scheme Chapter 5

I. Background of the event

With the arrival of the Mid-Autumn Festival, a traditional festival of the Chinese nation, many merchants have aimed at the business opportunities of the Mid-Autumn Festival and made enough articles around the Mid-Autumn Festival gifts such as moon cakes. Based on Daoxiang Village, a leading pastry enterprise, seize the favorable opportunity of Mid-Autumn Festival, strive to realize the development of new forms of brand moon cake promotion, and formulate the promotion plan and design.

Second, the promotion goal

1, the consumption of Mid-Autumn moon cakes will drive the sales of stores, and the sales of moon cakes will be activated by the image of stores. Reunion month, reunion feeling, "Xiang Tao Village Moon Cake" sent home.

2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts.

3. Provide convenience for customers and attract more customers.

4. Communicate feelings for customers.

Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.

6. Increase the competitive means of enterprises and make differentiation.

Third, the analysis of commodity promotion environment.

(A) Macro-market factors have a great influence on enterprises, and these factors are beyond the control of enterprises. Only by studying the macro-environment and its changes and looking for favorable opportunities can enterprises occupy the market and obtain greater economic benefits.

Macro-environmental factors mainly include:

1, demographic factors: Mid-Autumn Festival, family reunion, more concentrated consumers, conducive to commodity promotion.

2. Economic factors: During the financial crisis, it will stimulate domestic demand and consumption.

3. Social and natural factors: Chinese people attach great importance to this traditional festival, and under the impetus of cultural atmosphere, a consumption storm has also been set off.

(2) "Customer is God". Only when the products we promote meet the needs of consumers and win their trust can we have a family reunion in the Mid-Autumn Festival, and "Xiang Tao Village Moon Cake" will bring you happiness.

1, consumer behavior and psychology: I miss my family more during the Mid-Autumn Festival; Mid-Autumn Festival family reunion. In the Mid-Autumn Festival, giving gifts, visiting relatives and friends and other consumer behaviors, consumers have their own psychology in the process of consumption, and sales promotion should grasp consumers' psychology and promote sales reasonably.

2. Service level required by consumers: In the relatively fierce competition in the Mid-Autumn Moon Cake market, consumers are pursuing high quality and low price, and Daoxiang Village Moon Cake Time-honored brand has many market advantages. Meet the demand and improve the service level.

3. Analysis of consumers' purchasing power: What consumers are looking for is products that can meet their own needs and are inexpensive. Our promotion is based on low price and high quality, which really brings benefits to customers and adapts to their purchasing power.

4. Analysis of consumers' consumption environment: Among many moon cake promotion activities, consumers have a lot of choices. We will try our best to improve the promotion environment and service quality during the promotion process, which is a real win-win situation for consumers.

(3) Modern society is a competitive society, and the competition for "Mid-Autumn Moon Cake" will be more intense. Only by beating our competitors, can we make our "Xiang Tao country moon cakes" sell more and make more profits.

1. Competitor's strategy: In the same period, various methods such as mall promotion and supermarket promotion were adopted to promote sales, and they were combined with other products to promote sales.

2. Competitor's goal: to further expand the brand effect and improve the sales profit.

3. Advantages and disadvantages of competitors: the advantage is a wide range of expansion; The disadvantages are single means, high cost and inconvenient transportation.

4. Competitor's coping mode: There is a complete service organization, and all departments cooperate effectively, which can meet consumers' needs in time and accept consumers' feedback.

(D) Analysis of internal environment

1, resources: can contact manufacturers in time, and will not cause commodity accumulation or shortage.

2. Competitiveness: high quality and low price: convenient transportation: strong teamwork ability and diversified service means.

3. Logistics input and output: convenient transportation and basically "zero inventory".

4. Production and operation: assembly line, quality assurance and efficient production.

Fourth, advertising analysis.

1, advertising goal: to realize real and extensive promotion activities through large-scale advertising activities.

2. Advertising fee: RMB.

3. Advertising information: promote brands, enhance influence, expand sales channels and increase sales.

4. Advertising media: newspapers and leaflets.

5. Evaluation of advertising effect: to achieve the purpose of promotion during the festival and establish the brand awareness of Daoxiang Village in the hearts of consumers; Further promote the corporate culture of Daoxiang Village's time-honored brand!

Verb (abbreviation of verb) activity content

1, time: _ _ _-the day before Mid-Autumn Festival

2. Location: The activity is limited to Hui _ _ City.

3. Activity preparation

(1) Arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassadors".

(2) Drivers must be familiar with urban driving routes, minimize time consumption during transportation and improve transportation efficiency.

(3) Educate "Mid-Autumn Festival Ambassadors" in words and actions, and learn how to deal with problems.

(4) Appropriately increase the price of moon cakes to maximize the overall profit.

(5) Contact card merchants to buy a certain number of exquisite cards, which can be classified according to different gift-giving objects, such as lover cards, relatives cards and friends cards.

4. Activity promotion: Post posters in the shopping mall about one week before the activity is implemented, or strengthen the publicity breadth through newspapers, radio and other channels. But it can only be implemented after a certain cost accounting. Publicity should be concise and easy to understand, and special circumstances need to be explained.

Matters needing attention about intransitive verbs

1. Customers should pack the gifts according to their requirements, and ask and register the required detailed address and delivery time, so that customers can provide their own contact numbers and the contact numbers of the recipients, so as to get in touch under special circumstances when giving gifts.

2. The words and deeds of the Mid-Autumn Festival Ambassador represent the honor of the shopping mall. To be an "ambassador" of YEATION, we should have a good image and language affinity, and educate the "ambassador" about possible problems.

In order to avoid some problems, the delivery of this activity can only be limited to Mid-Autumn Festival gifts, not involving cash. Gift packaging must be inspected, and there can be no cash.

4. Due to the possibility of customers refusing to accept, it should be explained in the event promotion that the mall contacted the original gift and returned it to the customer.

5. In case of rejection or customer's absence, the "ambassador" must contact the person in charge of the mall as soon as possible to inform the situation, and then proceed to the next task, and the relevant personnel of the mall will contact the customer or the recipient for inquiry and solution.

6. Gifts must be products purchased in shopping malls, and buyers must leave their real contact numbers and names. If it is impossible to return the goods due to the wrong number, the mall has the right to dispose of the goods after 7 days, which should be explained in the publicity or activities.

7. The words written by yourself in the card are the most sincere wishes of the customer to the recipient and the frank expression of feelings. Therefore, when choosing a card, we must pay attention to its exquisite appearance and the text connotation inside. If the price of moon cakes is adjusted, you can also change the card into a desk calendar. Of course, there must be an introduction of the shopping mall. This is propaganda.

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