Publicity copy of Valentine's Day beauty salon activities

Publicity copy of Valentine's Day beauty salon activities 1 I. Theme of the activities

Love life and show love sincerely.

Activity (1) Theme: Infinite true love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family is priceless, and love me is rewarded.

Second, the activity time

20xx x month x day to x month x day

Third, the object of the activity

1. Activity content (1) Target audience: people aged between xx and xxx, especially men who drive private cars and customers of beauty salons.

2. Activity (2) Target audience: husbands (or boyfriends) and beauty salon members of the participants in the activity (1).

3. Activity 3 is aimed at the target audience: activity (2) participants and all the women who participated in the selection.

Four. Activity content

Activity (1): "Infinite true love" special activity.

During the activity, all men can buy a special package of "Romantic Couples" (worth 999 yuan) in the beauty salon to give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote it at the same time (couples can enjoy preferential activities).

Maxim's card can enjoy nine discounts.

1, optional basic nursing items 12 times.

2. You can choose four body care programs.

3. Sent a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend).

4. On August 2nd, a bouquet of flowers (1 1 flower, a box of exquisite chocolates for you to choose from) will be presented to the designated person by a special person.

5. Buy a famous men's belt (or a famous shirt or wallet).

6. Buy a facial cleanser for men.

7. Give a man a kidney care.

8. Get a love pledge card, participate in the "Best Love Words" selection activity, and have the opportunity to win beautiful prizes.

9. If you book on the same day, you can get a discount of 10%.

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2): "If you love me, say it bravely".

During the period of 20xx, X, and X, all men and husbands (or boyfriends, note: you don't need to buy the special package of "Romantic Warm Hearts for Couples") can get a token of love card in the beauty salon, write down their touching words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for their lovers and let their love last forever!

Activity (3): "Love is priceless, love me with a prize" best love story selection activity.

During the period from xx to XX (before three o'clock in the afternoon), all female friends can receive the selection of the best love words and choose their own best love words to express various rewards. All female friends who participate in the selection can get the experience voucher (or XX yuan voucher) of the beauty salon, and participate in the lucky draw to get beautiful prizes.

The results of the selection were announced on the spot at X 17: 00, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, select several winners to participate in the selection (awards and prizes are determined by the beauty salon).

Verb (abbreviation of verb) activity promotion

1, key publicity time: five days before the event.

2. Publicity means: a. Send an order (theme: letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-box display (activity description); D. newspaper clippings; E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);

Remarks on intransitive verb activities

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons in order to impress the target object-men.

2. Publicity points: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the practical action of love.

3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.

4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store.

5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses * * * to promote, enhance the influence of the event.

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.

Publicity copy of Valentine's Day beauty salon activities 2 I. Purpose of the activities

1. Seize the business opportunities of holiday promotion (Spring Festival, Valentine's Day), avoid vicious competition of "price competition" and "competition for customers" through the innovation of activity content and object, give customers freshness and stimulate their consumption desire;

2. Improve the sales performance of beauty salons and attract new customers;

3. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty;

Second, the theme of the event

Affection and acquaintance, true love expresses one's mind.

(1) Theme: Love is the Spring Festival, a ceremony to express love.

(2) Theme: If you love me, say it bravely.

(3) theme: family is priceless, and love me is rewarded.

Third, the activity time

20xx65438+1October 3 1 to February 12

Active object

1. Activity (1) Target audience: men between the ages of 23 and 45, with good taste in clothes, especially those who drive private cars (motorcycles or private cars);

2. Activity (2) Target audience: participants of the activity (1) and members of beauty salons (old customers).

3. The target audience of activity 3 is: participants in activity (2) and all women;

Four. Activity content

Activity (1): During the special activity of "Giving Love for the Spring Festival and Giving Gifts for Love", all men can buy a special gift package of "Beautiful Mind Spring Festival Gift" (worth 988 yuan) in the beauty salon and give it to their wives (girlfriends) to fully express their love and thank them for their support and help over the past year; Beautiful greeting cards can enjoy special discounts:

1, optional basic nursing items 12 times;

2. You can choose four body care items;

3. Give a set of "Love Unlimited" customized product gift boxes (specially packaged);

On February 4th14th, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;

5. Get a man's kidney care;

6. Get a love oath card and participate in the "Best Love Words Selection" activity;

7. Married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount;

The day of the annual meeting of the Cowherd and the Weaver Girl is coming, in such a warm and romantic festival. It is also a good day for beauty salons to carry out promotional activities. Many female consumers will choose to do something they like when Valentine's Day comes. Different people will choose one way or another to visit Chinese Valentine's Day, such as going to a romantic movie, having a warm dinner or having an unforgettable memory with their beloved. Every woman dreams of having a special date, but they want to dress up before the date. Therefore, beauty salon franchisees may wish to launch promotional activities with the theme of "comparable to Weaver Girl" according to consumers' psychology.

Activity theme:

You are more beautiful than Weaver Girl.

Activity purpose:

1. Increase the number of customers for your beauty salon through Tanabata activities.

2. Through the development of Tanabata activities, let the surrounding consumers know more about their own beauty salon franchise stores, so as to achieve the effect of promoting their own store brands.

3, through this activity, but also to achieve the role of maintaining old customers.

Activity time:

20xx x month xx day ~20xx year x month xx day

Active object:

All new and old customers of Prittie Sha Beauty Salon

Activity promotion form:

1, issue a bill along the street for publicity, and send promotional vouchers to target customers in the local busy streets.

2, SMS publicity, send blessings to old customers, invite them to join the beauty salon to participate in activities.

3. Promote on official platforms such as Weibo and WeChat one week in advance.

4. advertise in conjunction with other businesses, and push advertisements on the radio if possible.

Activity content:

Scheme 1 "Unlimited True Love": On the day of the event, as long as men buy a "Valentine's Day Love Gift Package" in the store, they can go out to enjoy a long-term membership card in addition to preferential items. For a long time, you can enjoy a 10% discount on basic care items in beauty salons. And buy gift boxes on Tanabata, and you can get extra gifts of flowers and chocolates.

Activity Plan 2 "Vows of Love": This activity will only be held on Valentine's Day on August 2, as long as your husband and boyfriend write their vows to their partners on the day of the activity and post these touching love words on the love wallboard in the beauty salon lobby for everyone to witness. As long as couples or couples complete this activity, they can enjoy the face project package worth 1500 yuan.

Activity scheme 3: "Infinite true feelings" All female consumers who go to the store to spend money during the activity can get a love story selection coupon and choose one that they think is the most touching, so as to attract consumers to actively participate.

Precautions for activities:

1. Make the sales tasks of beauticians during the activity and give them corresponding tasks. After the activity is completed, rewards and punishments will be given in response.

2. For such a romantic and warm festival, beauty salon franchisees should also decorate the festive atmosphere. The purpose is also to attract customers and stimulate their desire for consumption.

3. The pre-publicity leaflets of beauty salons should be infectious and impress the target customers with the most romantic, reasonable and considerate reasons, especially the male compatriots in activity 1 and activity 2.