Theme scheme of labor day marketing activities

In order to ensure high-quality and high-level activities, it is necessary to make an activity plan in advance, which can clearly define a general direction for an activity. What are the characteristics of an excellent activity plan? The following is the theme scheme of May Day marketing activities I collected for you, for reference only. Let's have a look.

Theme Scheme of Labor Day Marketing Activities 1 I. Target Market Analysis

In order to promote the consumption of hotels during May Day, we analyzed the existing consumption groups of hotels and the mass consumption patterns in Shexian area. Through the analysis, we found that the existing consumer groups in the hotel are basically groups, businesses and public funds, and these consumers basically have a holiday during May Day. If we can't effectively stimulate the mass consumption groups in Shexian to spend in hotels, the consumption situation of hotels during May Day will not be optimistic. However, after the Spring Festival, other consumer industries in Shexian will have a consumption climax in the first half of the year around May Day. These industries include: telecommunications, home appliances, wedding photography, furniture, jewelry, mobile communication, insurance and other mass consumer industries. The middle and high-end consumer groups in these industries are also the target consumer groups of hotels.

Since the establishment of the hotel for one year, there is basically no effective marketing promotion for the middle and high-end mass consumers in this area. If you advertise for this kind of consumer groups, there will be problems such as scattered audience, wide publicity scope, complex publicity projects and high publicity costs. And many mature mass consumer industries in this region have their own sales network and a large number of fixed high-end customers. How to make use of the sales network, sales reputation and high-end customer resources of these mass consumption industries to enhance the brand image and sales performance of xx Hotel, and successfully attract high-end mass consumers in this area to spend at xx Hotel in the May 1 Golden Week and beyond? At the same time, take this opportunity to realize the strong alliance between hotels and other consumer industries and jointly create a high-end consumer market; It also laid a foundation for further establishing the market positioning of xx Hotel in Shexian County, which is the focus and purpose of this planning case.

Second, the planning ideas

In order to build the business circle of high-end consumer groups in the region and realize the purpose of xx hotel to stimulate the consumption of high-end individual consumers in the region, this planning case is mainly considered from the following aspects:

(A) the use of marketing advantages

"The Art of War" has a saying: "A good fighter seeks the situation without blaming others, so he can choose people to control the situation."

Follow the trend, that is, always pay attention to and master the resources and events around us, get in touch with products and enterprises, explore and discover every opportunity to upgrade products and brands in time, seize the opportunity that is useful to me in time, follow the trend, promote products and enhance enterprises. This case mainly relies on two aspects:

The first is to borrow the momentum of the business. That is, using the potential of some outstanding businesses in mature consumer industries in the region, we can conduct marketing promotion more directly and pertinently for middle and high-end consumers in the region. Make use of the brand image, consumer reputation and fixed customer base established by these excellent merchants in the market to directly enhance the position of xx hotel in the eyes of high-end consumers in the region.

The second is to take advantage of the May Day trend. In other words, with the help of outstanding businesses in other industries, we should also take advantage of the general trend of the May 1 Golden Week. Although the May Day Golden Week is not a real golden week for the hotel industry in this area, it is a real golden week for other consumer industries. We should take advantage of the consumption trend of this Golden Week to attract more consumers to spend in xx, and at the same time take this opportunity to promote xx.

(B) guide consumption

During the May Day Golden Week, people have a lot of consumer demand, such as home appliances, wedding photography, furniture, jewelry industry and so on. If they spend money in xx hotel, they can get discounts that are not available in the market from excellent merchants in these industries at the same time, then there is a great possibility to attract these consumers to spend money in the hotel.

(3) meet consumption

During the May Day Golden Week, customers who come to xx Hotel for consumption can not only enjoy all kinds of hotel promotions, but also get preferential activities and consumption discounts from other excellent businesses in the consumer industry in the region. Let customers have a sense of benefits of "coming to xx to enjoy multiple benefits".

Theme Scheme of Labor Day Marketing Activity 2 I. Activity Mode

During the period of 1 .4.15-5.1,with the shopping receipt, you can add1yuan at the checkout counter to exchange 5 yuan goods, and customers in 2 yuan, 68 yuan can exchange goods with value 10 yuan goods, and customers in 5 yuan can exchange goods with consumption of 100 yuan. (The receipt will be redeemed before 5. 1 and one on the day of the event. Products include socks, underwear, vests, simple T-shirts and so on. This activity needs to set a minimum consumption standard. )

2. Customers who have made a one-time shopping in 68 yuan can apply for a complimentary card at the cashier for free with the shopping receipt of the day; You can enjoy double points during the activity time. Customers who shop for more than 588 yuan on the same day can give a membership card and enjoy membership discounts at any cotton house chain store. (Don't take part in points activities after redeeming special goods and gifts, and get the receipt in time after redeeming points cards. )

3. Member patent preferential products. In order to attract more member customers to shop, a small number of styles of clothes are discounted, that is, members can enjoy the patent on the basis of activity discounts. This method requires new high-profit products. )

4. The most common way to discount gifts is to return proportional gifts after reaching a certain consumption amount (for example, socks at the age of 38, vests and corresponding suspenders at the age of 68, and sweaters at the age of 128). Specific gifts need to be purchased as soon as possible. Discounted goods do not participate in this scheme).

5. Shopping feedback 4. 15-5. 1. Customers who spend money in the store can use the in-store shopping receipt during the activity (the feedback ratio should be determined in advance).

Second, matters needing attention

1, personnel preparation, clear in advance according to the post, and the responsibility lies with people to avoid mistakes during the activity.

2. Stock up, purchase promotional items and specific discounts to ensure the supply of products participating in the activities (it is recommended to purchase a batch of special promotional clothes).

3. Prepare gifts and accessories. The number of gifts is sufficient to ensure the supply. Confirm the required accessories and purchase them in advance.

(Products in the store and accessories such as gifts, cups, washbasins, clothes hangers and pimps to be purchased)

4. In terms of communication, confirm the participation in stores, dates and activities of various stores.

Theme Plan of Labor Day Marketing Activities 3 I. Activity Time

X month xx day -x month x day.

Second, the purpose of the activity

May is a golden week, and there are several major festivals throughout the month, such as May 1st International Labor Day, May 4th Youth Day, Mother's Day and Children's Day. In order to better promote sales, increase customer unit price, produce more influential social effects, and further enhance Jiahui's corporate image.

Third, the theme of the event

Celebrate May Day, enjoy convenience and welfare, and win wonderful prizes.

Fourth, the slogan of the event

Go to xx on May Day and win the prize in shopping. When the price falls to the end, it will keep running.

Verb (abbreviation of verb) advertisement

Xx, X-X, outdoor advertising, inkjet introduction, promotional activities, body banners, door banners, in-store pop, radio publicity.

Sixth, the scene layout

There are banners at the door, flags in summer, a 12 tag in the special price area, three billboards for getting on and off the elevator, and two advertising stickers for taking the stairs.

Seven. Activity strategy

(1) During the Golden Week of May 1, the price dropped to the bottom, and xx posters were launched, with items classified, fresh 25, food 50, non-food 40, counters 30 and old shops 25.

(2) Visit xxx on May Day and win the grand prize in shopping.

(3) The low price will fall to the end and will keep running.

(4) In the final of the 2nd "Ode to Labor" Youth Karaoke Competition on X, the waves and sand were brilliant and the stars gathered, looking at the present.

(5) Wonderful performance of Youth Day on X month and X day.

(6) On X-day, the lucky draw of "Visit xxx on May 1 and win the grand prize by shopping" was held, with wonderful performance (internal staff).

(7) The registration of "Children's Talent Show on June 1st" was officially launched, with registration from xx to xx, and the preliminary contest was held on1X.

On mother's day, mother is very polite when shopping. All married female customers who come to our shopping mall on XX and spend more than 50 yuan on shopping will be given a gift with a computer receipt. Each person is limited to one, and the number of gifts is limited, while stocks last.

Theme scheme of Labor Day marketing activities 4 I. Promotion theme

The whole country celebrated May Day and went shopping happily in xx.

Second, the promotion period

X month x day -x month x day.

Activity 1:

Daily chemical festival-a better life

III. Activity Law

Jointly hold product exhibitions with 3-4 major detergent brands. Xx supermarket is responsible for the unified organization of cultural performances, the overall planning, overall publicity and foreign-related matters of the exhibition area. The manufacturer is responsible for the brand promotion and promotion activities in the designated exhibition area.

Fourth, the site layout

A number of sun umbrellas (provided by suppliers), more than 8 hydrogen balloons (advertised by suppliers), one aerial arch (20m), outdoor exhibition area (4), exhibition area in front of service desk (other brands), stainless steel bar exhibition manufacturer exhibition area on the second floor, and cultural activity area (stage, audio equipment).

Verb (abbreviation of verb) arrangement of literary and artistic activities

1, the final victory (x month x day -X day)

Activity form: auction is adopted, and one booth is launched every day, with 20-30 pieces for each booth, and the auction starts at an ultra-low price.

Activity time: the time starts at 9: 00 am. The rest of the time is arranged before or after the activity.

* * * Enjoy the May Day Art Show (co-organized with Cai Ying Conservatory of Music)

2. All kinds of customs (X month X day)

Activities: underwear show, fashion show, live model performance.

3. Qian Shen (X month X day)

Activity form: live model performance at the wedding exhibition.

4. Lifestyle (X month X day)

Activity form: photo exhibition

On-site exhibition of photographic works. Set up scenic spots and shoot for free (1 person limit 1 time). Free makeup party. Expert consultation meeting on beauty and hairdressing.

5. Love my China (X month X day)

Activity form of intransitive verbs

"xx Cup" Children's Painting Competition and Exhibition

Starting from xx, X, children (6- 13 years old) took a work to the service desk to register.

The entries were exhibited on X/X, and with the comprehensive score of the entries on the spot, there were three first, second and third prizes respectively, and the rest were commemorative prizes.

Competition content: Draw a picture with the theme of "Rusty China".

Award setting: first prize: second prize: third prize:

6. Start online (X month X day -x day)

Activity form: imitation show karaoke contest

Divided into three groups: children's group (children's voice broadcast), youth group (star challenge) and elderly group (old people's fun-night of opera fans)

Free registration from xx month in X year. The service desk of Qiaoxi Store will register in detail. Qiaoxi Store provides free practice for music lovers in front of the store from 7: 30 to 9: 30 every night on xx, xx, X. ..

Award setting:

3 in each group, first prize: second prize: third prize:

Seven. Arrangement of commodity promotion activities

1, seasonal commodity bungee jumping

Joint promotion by manufacturers, self-promotion by Qiaoxi Store, and 50% discount on selected 10 knitted cotton products.

2. Fresh tide and early market price

Introduce several ultra-low-priced fresh goods to limit sales.

3, shopping packages, dishes are happy.

Those who reach the designated cash will exchange the designated daily necessities at the designated place with the computer receipt and the designated cash.

Activity 2: Sweet Journey of Love Years

Promotion idea: May Day will be a big wedding market, and the marketing target will be Labor Day. Marketing activities will be carried out for the wedding market to increase the share of enterprises in the wedding market and raise their popularity.

Promotion target: unmarried couples who hold weddings during May Day.

Promotion goal: during the promotion period, lock the unmarried couples who hold the wedding.

Promotion time: X month xx day -x month X day

Eight. Activity method

1, polar wedding show (two or three games)

Polar Photography has launched several wedding dresses with novel styles and unique temperament, and invited famous models to hold the "Polar Wedding Show". Polar wedding show is magnificent and rich in content, which will surely attract the favor of many young men and women, especially couples who are about to hold weddings, and provide an effective way to promote polar photography.

2, witness love, keep wonderful.

3. Sweet journey

During the activity, unmarried couples can enjoy a set of free wedding photos when shopping all over 800 yuan in xxx.

4, love years, happiness * * *

During the activity, any loving partner who takes wedding photos in polar photography will enjoy a 9.8% discount on shopping in xxx supermarket with the certificate issued by polar photography.

Nine. publicity programme

1, TV advertisement Yueyang wireless channel 8 times.

2. Radio station 10 days.

3. xxx product newsletter 15000 copies.

4. Shop soda.

5. xxx storefront cloth advertisement 1.

6. Newspaper advertisement "xx Information" 1/Version 41times.

7. There shall be no less than 3 soft articles in the newspaper.

8. During the event, a wedding photography exhibition will be held and shooting points will be set.