Bank Dragon Boat Festival high-end customer feedback activity plan

Bank Dragon Boat Festival high-end customer feedback activity plan (selected 5 articles)

In order to ensure the smooth development of the activity, we need to formulate an activity plan in advance. The activity plan is actually for the activities related to the activity. Planning documents developed based on factors. What formats should you pay attention to when writing an activity plan? Below are the bank’s high-end customer feedback activity plans for the Dragon Boat Festival that I have collected for you (selected 5 articles). They are for reference only. I hope it can help you.

Bank Dragon Boat Festival high-end customer feedback activity plan 1

1. Store layout

(1) Off-site layout

1. Each marketing store will produce a banner and hang it under the store sign of xxx store.

2. Use balloons to decorate the doorway, and you can choose hanging or arched hanging.

(2) In-store layout

1. The main purpose of the shopping mall is to layout the special area and arrange the products reasonably.

2. For the key layout of the main channel, balloons can be used to hang it (see attached picture).

3. Zongzi can be hung in the special area to form a shape. (Such as Happy Dragon Boat Festival, etc.)

2. Product Promotion

(1) Product Special Sale: During the promotion period, rice dumplings and other festival-related products are on sale at special prices. Such as: rice wine, frozen food, beverages and other foods, transparent soap, body wash, insecticidal water, mosquito coils and other supplies.

(2) Product requirements:

1. Related promotional products.

The number of items shall not be less than xx (xx items of fresh food, x items of fresh food).

2. Commodity prices are generally lower than market prices.

3. Choose products with lower prices for similar products.

4. For all products related to the Dragon Boat Festival, please refer to the following for specific items:

(1) Food: bulk rice dumplings, packaged rice dumplings, packaged glutinous rice, bulk glutinous rice , ham sausage, peanuts, red beans, mung beans, sesame seeds, five-spice powder, Sichuan peppercorns, white sugar, salt, red dates, edible oil, sesame oil shrimp, kernel rice wine, red wine, rice wine, chicken essence, glutinous rice wine, liqueur, beer, red salted eggs , preserved eggs, salted duck eggs, eggs.

(2) Fresh food: pork belly, chicken, beef, shrimp.

3. Group buying business

(1) There are many customers giving gifts during the Dragon Boat Festival. Visit local government departments and labor unions in advance and express their intentions to increase marketing stores. sales performance.

(2) In the early days of the Dragon Boat Festival, the xxx department organized text message delivery to customers in various regions and wished a happy holiday in advance.

(3) Store xxx will give a gift worth about 10 yuan to any child (under 18 years old) whose birthday is Dragon Boat Festival or Children's Day. Bank Dragon Boat Festival high-end customer feedback activity plan 2

1. Activity time:

Morning of June 20, 20xx

2. Activity location:

xx Community

3. Purpose of the event:

Understand the customs and origins of the Dragon Boat Festival and participate in some celebrations of the Dragon Boat Festival. At the same time, learn about China’s traditional festivals through the Dragon Boat Festival, experience the meaning contained in my country’s traditional festivals, and promote neighborly harmony.

4. Activity theme:

Aixiang Dragon Boat Festival Neighborhood

5. Activity content:

(1) "Talk about Dragon Boat Festival" Lectures and exhibitions. A rostrum is set up, and a storyteller or reciter stands on the rostrum and delivers a speech or recitation. Ask everyone to tell a story or custom related to the Dragon Boat Festival.

(Using the residents’ specialties and talking about the Dragon Boat Festival in their eyes will help the younger generation have a more perceptual understanding of traditional festivals and love today’s beautiful life more) Carry out a Dragon Boat Festival knowledge exhibition and set up no less than 1 display board about the Dragon Boat Festival , no less than 10 wall charts, no less than 50 books; invite storytellers to tell 2-3 stories about the "Dragon Boat Festival".

(2) In the "Traditional Cooking and Poetry" competition, the contestants will prepare their own materials and require each person to make a dish related to the traditional customs of the Dragon Boat Festival. Both local dishes and foreign dishes are acceptable. The food is delicious in color, flavor and taste, and the producer has to tell the meaning of the dish and recite a poem related to the Dragon Boat Festival. The poem can be an ancient poem, a modern poem, a work by a famous artist, or improvisation on the spot. creation.

Most of China’s traditional festivals are related to eating. Eating rice dumplings during the Dragon Boat Festival is a common custom across the country, and most people are familiar with it. However, there are many customs in eating during the Dragon Boat Festival, and there are differences in different regions. In addition to the "five reds" of the Dragon Boat Festival in Nanjing, other regions also have traditional dishes, such as garlic eggs and pancakes in Zhejiang. Qu Yuan was a patriotic poet. In order to commemorate him, some people call the Dragon Boat Festival "Poet's Day". This event not only requires making delicious dishes, but also bringing the color and poetic flavor of the Dragon Boat Festival to every dish. color. The criteria for judging must also take into account both.

(3) The Dragon Boat Festival "Sanitation" Competition will design a number of "sanitation responsibility areas", and one or more people will be responsible for the sanitation in the area according to the number of participants. It is required that items in the area are clean and free of dust, mosquitoes, flies and ants. Prepare a number of different types of green plants. After cleaning, the contestants are required to accurately select mugwort leaves from the green plants and insert them into the cleaned area. "Put willows during the Qingming Festival and moxa moxa during the Dragon Boat Festival." The Dragon Boat Festival is also a "hygiene festival" passed down from ancient times. On this day, people clean the courtyard. Every family inserts calamus and moxa sticks on the lintel and hangs them in the hall to stir up turbidity, remove corruption, kill bacteria and prevent diseases. The stems and leaves of mugwort contain volatile aromatic oils. The peculiar aroma it produces can repel mosquitoes, flies, insects and ants, and purify the air. The leaves of calamus also contain volatile aromatic oil, which is a medicine that can refresh the mind, strengthen bones, eliminate stagnation, and kill insects and bacteria. Today's young people generally know less about traditional customs. This activity not only allows the young generation to actively participate in family affairs and cultivate their responsibility to the family, but also helps them understand traditional customs and natural plants, and promotes ongoing three-creation activities. .

(4) Teach "the art of making sachets". Distribute to each contestant a piece of brightly colored silk cloth, a thin belt that can be hung around the neck, a small note, a pen, some Incense and a pair of needles and threads. If there is no incense, mung beans or peanuts can be substituted. Each contestant uses the materials at hand to make a small sachet, write blessings and wishes on a small piece of paper, and sew it into the sachet. It is neat and beautiful in appearance. After the sachet is made, you can bring it with you or give it to others. It is also a custom for children to wear sachets. It is said that the sachets contain cinnabar, realgar, and incense. The medicine is wrapped in silk cloth, and the fragrance is overflowing. The five-color silk strings are then tied into ropes and made into various shapes, forming a string. The book not only allows residents to make their own sachets, but also requires them to be incense-filled. Putting small notes of blessing or wishes in the bag not only satisfies the children's desire to do things, but also conforms to the innocent personality of the children.

(5) The rice dumpling making competition begins with the teacher introducing the method of making rice dumplings. Skills, and then distribute rice dumpling leaves, glutinous rice and other ingredients to each contestant to make rice dumplings, and judge who can make the most rice dumplings.

6. Prizes

The top three in each activity will be judged. A rice dumpling or a salted duck egg plus a handful of mugwort leaves will be rewarded. Other participants will receive encouragement prizes and a handful of mugwort leaves will be rewarded, reflecting the activity principle of "focusing on participation and happiness".

Bank Dragon Boat Festival high-end customer feedback activity plan 3

1. Activity time:

3:00 pm sharp on x month x, x year

2. Activity location:

Vienna Hotel Fuhua Road Store

3. Participants:

All xxxx employees

4. Rules of the game

Divide all employees of Guoli Semiconductor into four groups. The number of people in each group is basically equal. The person who gets the A is the leader of the group. He stands at the end and is responsible for guessing the word at the end of the game. The order of other group members is decided by the group themselves. It was decided that the discussion time should not exceed 2 minutes. If there is anyone who cannot participate, the group will elect a team leader. The word guessing order will be in the order of spades, hearts, clubs, and diamonds. During the game, xx will be responsible for the guessing. Each group is timed. When all the team members in the group have completed the physical transfer of the words, the team leader will guess the word. When the team leader guesses the correct word and the meaning is the same, the timer will stop when the team leader decides to give up.

1. Performers are not allowed to use their voices or mouth shapes.

2. After the performance, members of the team can watch but are not allowed to communicate in any way.

3. Waiting team members are not allowed to peek.

4. No props are allowed.

5. The people watching in the audience, whether they have performed or not, can only enjoy themselves and do nothing else.

6. Any team that violates this rule will be given a reminder and one minute to prepare.

5. How to play

Each group lines up in a row and stands facing behind. The two colleagues who are performing turn around and take two steps forward to perform. The performance ends. After returning to the team, the performance is performed in the form of 1 and 2, 2 and 3, 3 and 4, and so on until the game is completed, each group is 10 minutes.

6. Winning conditions

1. When the word guess is successful, the team that uses the least time will be the winning team.

2. When all participating groups fail to guess the correct word, the one who uses it in the shortest time will win.

7. Violation Determination

1. Two performers are not allowed to talk or lip-sync with each other, and only form performances are allowed;

2. During the performance During the performance, other members of the team are not allowed to look back, turn their bodies to the opposite direction after the performance, and are not allowed to participate in the performance again;

3. If the above situation occurs, it will be considered a foul. .

8. Punishment

Violators will be asked to change their words and start again without stopping the timer. In order to punish the offending team, the difficulty of the words will be increased. Bank Dragon Boat Festival high-end customer feedback activity plan 4

1. Activity time:

June 20-22

2. Activity content:

Any customer who makes a one-time purchase of 18 yuan or more at any supermarket chain in xx during the promotion period from June 20th to 22nd can participate in the "Guess the Pretty Rice Dumpling" activity with a computer receipt.

3. Activities:

Set up a promotion stand at the entrance of the shopping mall or next to the freezer to sell rice dumplings from manufacturers that do not have prices or are not easy to distinguish, allowing customers to choose the brand and price of rice dumplings. I guess; the price of the product confirmed by the purchasing tribe must be quite low, and it is sold to customers at a price that is unexpected by customers, so that customers can feel the real benefits and lay the foundation for Setsuko's next sales.

1. "May Dragon Boat Festival, xx Rice Dumpling Competition"

1) Our company held it last year, and the response from customers was strong and the effect was good. Please ask the company whether to implement it or not Leadership decides.

2) Operation steps: The purchasing department negotiates the rice dumpling materials, materials are in place, event promotion, and each store organizes competitions.

3) Participation prizes: Get the rice dumplings made by yourself. The more you make, the more you get.

2. "May Dragon Boat Festival Zongzi Shooting Competition"

1) Event time: June 20-22

2) Event content: Any time During the promotion period from June 20th to 22nd, customers who make a one-time purchase of 38 yuan or more in various supermarket chains in xx can participate in the "May Dragon Boat Festival Zongzi Shooting Competition" with their computer receipts.

3) Activity method:

Each person can get 5 darts with the computer receipt, and participate in the rice dumpling seed shooting activity at the designated location (there is a venue store at the entrance of the shopping mall). If the one you shoot is labeled "Bean Paste", you will get a rice dumpling of that type; if the one you shoot is "Meat Zongzi", you will get one rice dumpling of that type.

4) Prop requirements: balloons, baffles, darts.

5) Person in charge - the store manager will arrange relevant personnel.

4. Related publicity

1. Two kinds of "Zongzi Hanging Flag" are hung in the store for publicity.

2. Our company’s DM newsletter promotion (see the attachment for the allocated quantity); the first and second phases of DM newsletter are 40,000 copies each, and the third phase of single newsletter is 40,000 copies, with an average of 1,800 copies per store.

3. Off-site posters and on-site broadcast promotion.

5. Related support

1. Contact the purchasing department to discuss 5,000 rice dumplings as gifts for customers.

2. The purchasing department contacted to discuss 1,000 kilograms of rice dumpling materials and held a rice dumpling making competition.

3. The purchasing department contacted and negotiated for 2,200 rice dumplings and held a rice dumpling shooting competition.

6. Expenses budget

1. "Dragon Boat Festival Beautiful Rice Dumplings, free with purchase" activity: Each store is limited to 200 beautiful rice dumplings/22 stores = 4,400.

2. "xx Guess the Pretty Rice Dumplings, Super Flat Price" activity: (the quantity and price are determined by the sponsor's promotion in each store).

3. "May Dragon Boat Festival, xx Zongzi Making Competition" activity: 30 kilograms of rice dumplings in bulk per store/22 stores = 660 kilograms.

4. "May Dragon Boat Festival Zongzi Shooting Competition" activity: 100 rice dumplings per store/22 stores = 2,200.

7. Total cost budget:

1. Decoration, balloons, banners, themed display accessories, an average of 300 yuan per store, and a cost of about 6,600 yuan.

2. Flag hanging cost: 10,000 yuan. Total promotion cost in June: about 16,600 yuan. Bank Dragon Boat Festival High-end Customer Feedback Activities Plan 5

The fifth day of the fifth lunar month is the Dragon Boat Festival, also known as the Dragon Boat Festival, Wu Day Festival, May Festival, AI Festival, Dragon Boat Festival, Chong Wu, Wu Day, Summer Day Festival. Although the names are different, the customs of people in various places to celebrate the festival are the same. The Dragon Boat Festival is an old custom in my country for more than 2,000 years. On this day, every household hangs a statue of Zhongkui, hangs moxa leaves and calamus, races dragon boats, eats rice dumplings, drinks realgar wine, wears sachets, etc.

1. Background of the event

The first significance of the Dragon Boat Festival is to commemorate Qu Yuan, the great national poet in history. Qu Yuan, named Ping, courtesy name Yuan. He served as a left disciple of Chu State and was known as Sanlu doctor in the world. Internally, he advocated appointing talents and reforming bad governance; externally, he advocated uniting Qi to resist Qin and rejuvenating the country. Because he was jealous and slandered by the slanderous officials, he was exiled by King Shuhuai of Chu and later exiled to Xiangyuan. Although he went through many hardships, he still cared about the country and the people. When he heard that the Qin army had conquered the capital of Ying, he was filled with sorrow and anger, and threw himself into the Miluo River to die for his country. Throughout the ages, the Dragon Boat Festival commemorates Qu Yuan, promotes the national spirit, and expresses patriotic feelings. It has become the common consciousness of Chinese people at home and abroad. This gives the Dragon Boat Festival a patriotic complex, known as the "Dragon Boat Festival complex."

2. Purpose of the event'

To commemorate Qu Yuan, whose patriotic spirit and touching poems have been widely rooted in the hearts of the people. Traditional festivals are currently in decline, and college students are gradually forgetting about traditional Chinese festivals. If the various folk customs of the Chinese Dragon Boat Festival are properly protected and commemorative activities are carried out for the Dragon Boat Festival, it will be a contribution to world culture.

3. Significance of the activity

In order to further promote the excellent traditional national culture, we provide ideological education to college students to love the motherland, honor their parents, and respect their elders and ancestors.

Such activities enable college students to further understand the traditional festivals of the motherland, love the traditional festivals of the motherland more, and prepare to celebrate their own traditional festivals, stimulating students' patriotic enthusiasm.

4. Activity content

1. Hanging the statue of Zhongkui

Zhongkui catching ghosts is a Dragon Boat Festival custom. In the Jianghuai area, every family hangs a statue of Zhongkui to guard the house and ward off evil spirits. During the reign of Emperor Ming of the Tang Dynasty, when he returned to the palace from a military lecture at Mount Li, malaria broke out. He dreamed of two ghosts, one big and one small. The little ghost wore bright red crotchless pants, stole Concubine Yang's sachet and Emperor Ming's jade flute, and ran around the palace. . The big ghost wears a blue robe and a hat, catches the little ghost, gouges out its eyes, and swallows them in one gulp. Emperor Ming asked, and the ghost said: "My surname is Zhong Kui. I failed in the military examination, and I am willing to eliminate demons for your majesty. After Emperor Ming woke up, he recovered from malaria, so he ordered the painter Wu Daozi to paint Zhong Kui catching ghosts according to what he saw in his dream. The portraits were ordered to be posted all over the world during the Dragon Boat Festival to drive away evil spirits.

2. Hanging calamus with mugwort leaves

During the Dragon Boat Festival, every family uses calamus, mugwort leaves, pomegranate flowers, garlic, and dragon boat flowers to make human shapes called moxa figures. Hang mugwort leaves in the hall, cut them into tiger shapes or cut ribbons into small tigers, and stick them on them. Women rush to wear them to ward off evil spirits and ward off miasma. Using calamus as a sword and inserting it on the lintel of the door has the magical effect of exorcising evil spirits.

3. Dragon Boat Race

At that time, the Chu people were reluctant to bear the death of their virtuous minister Qu Yuan, so many people rowed boats to chase and save him. They scrambled to be the first, but disappeared when they reached Dongting Lake. This was the origin of dragon boat racing, and dragon boat racing was held on May 5th every year to commemorate it. They rowed dragon boats to disperse the fish in the river to prevent them from eating Qu Yuan's body. The custom of racing was popular in Wu, Yue and Chu. China's Dragon Boat Festival custom has a long history, and its inheritance involves many countries and regions in Asia, forming a Dragon Boat Festival custom cultural circle. The similarities and differences in the Dragon Boat Festival customs in China, Japan, South Korea, Vietnam and other countries are caused by the exchange and influence of folk culture over the years.

We not only want to explore its origin, but more importantly, we must study the significant impact its inheritance has had on the lives of people in various countries and ethnic groups. The Dragon Boat Festival in Gangneung, South Korea, is not only a cultural heritage of South Korea, but also a world cultural heritage. South Korea has localized the Dragon Boat Festival customs from China and made them part of the Korean national cultural heritage. They are valued and protected. This experience is worth learning and learning from. The custom of Dragon Boat Festival racing is still passed down in various parts of China. If the various folk customs of the Chinese Dragon Boat Festival are properly protected, it will be a contribution to world culture.

5. Budget

xxx yuan.