How to communicate with guests

Question 1: How to master customer communication skills and one of customer communication skills: enthusiasm first: enthusiasm. Please remember a sentence here: enthusiasm is the basis of service, indifference is the beginning of customer abandonment. Ladies and gentlemen, when you are enthusiastic, whether before, during or after sale, it is the basis of service, so enthusiasm is the first key, and indifference is the beginning of all abandonment. The second skill of communicating with customers: paying attention to the second skill: paying attention. Only by paying attention can it matter. No matter what business we do, it's all about relationships. If the interpersonal relationship is well done, it will be greatly improved in any industry, because any product we sell is humanized. I'm here to tell you about someone. Joe girard can sell six cars a day on average. He is considered as a legend, and can sell any product to anyone at any time and place. Such a great man also lost his business because he didn't pay serious attention to the needs of customers. Let me tell you a story about him. A customer came to him to buy a car. Finally, when he talked about payment, and when he started to pay cash, the customer told him that my child had good academic performance and my child was very smart. But he just watched the customers pay. He only cares about customers' money, not their voices. So he saw the customer put the money in again. When you. It's definitely uncomfortable. It's better not to take it out. After this incident, joe girard strengthened his self-cultivation and paid full attention to the needs of customers. So the second simple and effective key of super customer service is attention. The more you care about your customers, the more you know about them. The more you know your customers, the more you will know everything you do. Everything you say, every plan you launch meets its needs. When you meet all these requirements, customers will be led by your nose and make a decision that suits you. The third communication skill with customers: like: like the third: the key to getting a very simple and effective super customer is to like it. Like means that you are willing to accept your customers from the heart and feel them from the heart. You don't like the customer buying your product, but whether the customer is here or not, you think about him in your heart and bring you a positive feeling. 1, sincere. How important is sincerity? Move with your heart, return with your heart, and everyone respects those who do their best. When you put your heart into others' hearts, others' hearts will melt into you. When your heart is closer to the hearts of others, you can get more hearts to walk with you. 2. Specifically, what is the most important thing to like him? What is the most important thing you like about him? Praise others for five advantages, it is better to praise them for one advantage five times. I gave speeches in many places and was praised by many people. Many people say good things about me, but I usually don't remember them easily. I remember a student very clearly. When he often calls me, he often meets me. He just told me a little. He said I like your smile best. I haven't seen you for a long time. I asked him what happened. He said that I haven't felt your charming smile for a long time, so he praised me countless times. This is very specific and makes me remember it deeply. 3, moderate, when you praise a person, if too much, others will be very uncomfortable. When you praise a person, when it doesn't match his merits and identity, he still feels it is better not to praise, because what you praise is not in harmony with his current situation. When you like customers, you will make them like you. Now the products in China are becoming more and more homogeneous. Suppose you meet similar products and are willing to buy what you like. I believe everyone is willing to buy their favorite products. 4, tolerance, these two words are known to many of our friends, but we may not be able to do it. Just like many people know how to write the word success, they still can't succeed. Many people know how important the word knowledge is, but they don't necessarily have very good knowledge, so I want to tell you a word: I often share it with myself, which has a lasting impact on my life. I also hope to be helpful to all of you and netizens here. Customers are free from God. Because many customers think that he is God after buying your products, he can be angry with you, and there may be a >>.

Question 2: How to communicate with customers? Know the customer better than the customer. So it is unfair that you don't have a deep understanding of your products and the actual needs of users. Including competitors. Once the customer thinks that looking for you can solve the problem, it is half the battle.

Remember the date of establishment of the customer's company, customer information, and usual holidays. A short message wishes you closer and kinder. Don't talk to customers about work as soon as you call. Say something that is related to work but not big, and introduce it slowly. If the client is easy to get along with, you can talk about his life. This is not recommended. If the customer doesn't answer your phone, don't keep calling impatiently, call later or send a text message to explain his purpose.

If you follow up with customers, you must ask more questions and talk less. Some customers feel that they are God, rarely ask questions, and are on their high horse. In private, we all are. The customer is God, but God is dead. Just kidding, don't let the client know.

What follow-up policies should be formulated for people, not things, and for whom. Female, male, young, middle-aged, local, foreigner, etc. All the differences are a topic that can bring the relationship closer.

To put it bluntly, since you want to follow up, it means that customers are interested in cooperating with you. At this time, you have to get closer to customers, so even if there is competition, the first thing that comes to mind is that you have something specific to analyze. I'm talking about the way I followed up with clients before. I am also a senior business consultant from a small business, and then a sales supervisor. All the above are personal experiences and are for reference only. It depends on yourself. Good luck signing the contract.

Question 3: How to communicate with customers? -Communication skills for key account sales. To communicate with customers in the way they like, communication is a very important link. What kind of marketing words and communication skills to use depends on specific things. However, there are some common communication skills that marketers need to follow. How does actual combat marketing work? How are the sales of key customers carried out? It can be well reflected in communication skills. Kant once said: "The biggest insult to a person is that he is stupid;" For a woman, the biggest insult is being ugly. "We must look at the people we are talking to, make our words meaningful, take actions according to different people, master the skills of conversation, the art of communication, and be tactful. 1, Avoid Arguments When salespeople communicate with customers, we are here to promote products, not to participate in arguments. You know, arguing with customers can't solve any problems, it will only arouse customers' disgust. Marketers must first understand that customers have different understandings and views on insurance, and allow others to speak and express different views; If you have a heated argument with your customers on purpose, even if you have the upper hand and win, you will be very happy, even if you refute your customers until they are speechless, torn to pieces, blushing and ashamed, but what do you get? It is the loss of customers and business. Never forget your career and what you have done as an identity. Do sales, do big customer sales, and avoid quarrels. 2. Don't ask marketers to understand and respect customers' ideas and opinions when communicating with customers. You know, people have their own interests and can't force them. He bought insurance, which shows that he has money and insurance awareness. He doesn't buy insurance, which means he has a reason. He is not allowed to talk to customers by asking questions. As the seller said: Why not; Why not? By analogy, talking to customers in a questioning or interrogative tone is a sign of the seller's impoliteness and disrespect, which hurts the feelings and self-esteem of customers the most. Remember! If you want to win the favor and appreciation of customers, do sales, do big customer sales and don't ask questions. 3. Avoid ordering marketers to smile more when talking with customers, be kind, speak softly, communicate with customers in the tone of consultation, negotiation or negotiation, and never talk with people in the tone of command and instruction. People are self-aware and self-evident. If you want to know your position in the customer's mind, you need to always remember one thing-you are not the leader and superior of the customer, and you have no right to tell the customer what to do, give orders or give instructions; You are just an insurance salesman, one of his financial advisers. Do sales, do big customer sales and avoid orders. 4. Don't show off. When talking to customers about yourself, introduce yourself realistically, with some praise, and don't get carried away and brag about your origin, knowledge, wealth, status, performance and income. This will artificially create a gap and distance between the two sides. You should know that between people, head to head is the closest; Pockets and pockets are farthest. If you show off your income again and again, the other party will think that you are selling insurance to earn my money, not giving me protection. 5. Don't be blunt. Marketers should master the art of communicating with others. There are thousands of customers from all walks of life. Their knowledge and views are different. When we communicate with him, if we find that there is something wrong with his understanding, don't directly point out that he is not? That's not right either? Most people are most afraid of losing face and embarrassment in front of everyone. As the saying goes, "don't expose people without hitting their faces", don't be straightforward. Be sure to look at the people we are talking to, make our words meaningful, give people words according to people's needs, master the skills of conversation and the art of communication, do sales and make big customer sales, and give euphemistic suggestions. 6. Don't criticize us. If we find some shortcomings in his body when communicating with customers, don't criticize and educate him face to face, let alone accuse him loudly. Do sales, big customer sales, and critical things, but also pay attention to ways and means.

Question 4: How to improve the communication ability of salespeople? Effective communication skills consist of these three behaviors. Therefore, when each of us communicates, we must develop good communication skills and habits: speaking, listening and asking should all appear, and the proportion of the three should be coordinated. If we have these, it will be a good communication. The following information is compiled to improve the communication skills of sales staff for your reference. To form two-way communication, there must be three behaviors, namely, the behavior of speaking, the behavior of listening and the behavior of asking. Effective communication skills consist of these three behaviors. Therefore, when each of us communicates, we must develop good communication skills and habits: speaking, listening and asking should all appear, and the proportion of the three should be coordinated. If we have these, it will be a good communication. The following information is compiled to improve the communication skills of sales staff for your reference. 1, Be prepared before communication "Opportunities are for those who are prepared", as the saying goes, "One minute on stage takes ten years off stage", and sales is no exception. Salespeople must be fully prepared before communicating with customers. The following are all prepared in advance: understanding the current situation of the industry where the enterprise is located, understanding the business status and long-term planning of the enterprise, understanding the concerns of customer leaders, understanding the background of analyzing leaders, setting communication goals, choosing communication methods, organizing appropriate teams and so on. 2. Find topics of interest to customers. Only those topics that can arouse customers' interest can make the whole sales communication full of vitality. Generally speaking, customers will not be interested in your products or enterprises immediately, which requires salespeople to find topics of interest to customers in the shortest time, and then wait for an opportunity to elicit their own sales purposes. For example, sales staff can start from the aspects of customers' work, children and families, major news and current affairs, etc., to activate the communication atmosphere and increase customers' goodwill towards you. 3. Respect and care about customers. When salespeople listen carefully to customers' conversations, customers can freely put forward their own opinions and demands, which can not only meet their needs of expressing their inner thoughts, but also enable them to gain care and confidence in talking and being listened to. Customers want the care and respect of sales staff, and the careful listening of sales staff can make their hopes come true. By listening effectively, salespeople can show customers that they attach great importance to their needs and strive to meet their needs. 4. Guiding and encouraging customers to talk seriously and listen effectively can indeed provide many opportunities for sales staff to succeed, but all this must be based on customers' willingness to express and speak. If the client doesn't talk, it's useless to listen. To this end, salespeople must learn to guide and encourage customers to talk. There are many ways to guide and encourage customers to talk. Salespeople often use clever questions and respond to customers' questions in time. Touching customers with sincere smiles has almost become an essential tool for salespeople to communicate with customers. In fact, smiling is the universal language in the world. No matter how different their language expressions or living habits are, a sincere smile can often eliminate all barriers. Smile is also exquisite, not everyone's smile can easily impress customers. First of all, salespeople should pay attention to that a smile is not a simple facial expression, it should reflect the mental outlook of the whole person. Therefore, salespeople must smile from the heart, not with a "professional smile" expression, but with inner disgust and rejection of customers. 6. Be good at using body language to communicate. Body language is very rich, including movements, expressions and eyes. In fact, sound contains a very rich body language. When you say every sentence, what kind of timbre you say, what kind of cadence you say and so on. Are all part of body language. Body language communication is natural, and effective use of body language can enhance the communication effect.

Question 5: How to improve communication skills with customers? What kind of mentality should an excellent salesperson have?

What kind of mentality determines what kind of life we live. Only when the mentality is solved will you feel your existence; Only when the mentality is solved can we feel the happiness of life and work; Only when the mentality is solved will you feel that everything you do is taken for granted. As a salesperson, what kind of mentality should you have?

1. Positive attitude. A positive attitude not only fills you with the sunshine of struggle, but also brings sunshine to people around you.

2. Confident attitude. Self-confidence is the source of all actions. Without confidence, there is no action. If you are full of confidence, you will be full of enthusiasm, and you will begin to feel that those things can be done by us and should be done by us.

3. A positive attitude. Our career, our life, is not arranged by heaven, but we take the initiative to fight for it. Initiative is to give yourself more opportunities, exercise yourself and realize your own value.

4. Empty cup mentality. Maybe you have made great achievements in a certain field, but for new customers, you are still you, nothing special. You need to rearrange your wisdom with an empty cup mentality and absorb what is right and excellent now.

5. Win-win mentality. Consumers meet their own needs, enterprises realize their own product value, which is also a win-win situation, and any party's interests will pay a price if they are damaged.

6. An inclusive attitude. As a salesperson, you will come into contact with all kinds of dealers and all kinds of consumers. Everyone's hobbies and working methods are different, so we need to accept and tolerate differences.

7. Action mentality. Actions are the most convincing. If all the plans, all the goals and all the visions stay on paper and are not put into action, then the plans can't be implemented and the goals can't be achieved, and the vision is a soap bubble.

8. The mentality of giving. To take, you must learn to give first. If you don't give it, you can't take it Only taking is eternal, because giving will not be rejected by others, but will be appreciated by others.

9. Learning mentality. Competition is intensifying, and the competition for strength and ability will become more and more fierce. Whoever doesn't learn can't make progress, and whoever doesn't innovate will fall behind in weapons. Whoever can learn will succeed.

10. Boss mentality. If you can think like a boss and act like a boss. You will think that the business of the enterprise is your own business, on the contrary, the bottom wage earners will always be your career.

Question 6: Sales skills, how to communicate with customers? Visiting customers and face-to-face interviews with customers are a very important part of our marketing staff's work, or a very headache. Anyone can say how to do a good job in customer relationship, but how to do a good job in customer relationship? Therefore, we should use different methods flexibly to treat different customers, and how to grasp a degree when contacting customers? How to tap customer needs by visiting customers? Sometimes let nature take its course, sometimes get twice the result with half the effort.

How to prepare before visiting, how to ask questions to customers, how to communicate with customers and how to listen? These problems should be explained in detail in the work.

1, accurate address, grateful attitude to meet customers, marketers should accurately address each other, introduce themselves and express their gratitude to customers when they open the door to visit customers, so as to leave a polite image for customers and win their good will.

2, opening remarks, greetings, explain the purpose of the visit. Try to create a good first impression in the opening remarks. Customers will take you to the right interview place, during which they will exchange business cards with each other, and marketers will take out notebooks, company-related materials and other documents to make preparations before the interview. Here, marketers should quickly raise the topic of greetings and create a more harmonious and relaxed conversation atmosphere. The content of greetings is varied. At this time, the focus of greeting is to cater to the interests of customers, let customers enter the role, and let the other party have a good impression on you. The purpose of greeting is to create an atmosphere for customers to accept you. As long as the goal is achieved, the next steps will be carried out. welcoming party

There are various ways: flattering help: for example, helping dealers get goods, helping customers pack, and so on. Law of interest and law of curiosity: new products and new packaging. Attract customers with new things and new methods. Inquiry method and so on.

3. State, introduce, ask and listen, and let customers know about their company, its products and services, and their current situation and needs, especially their current situation and potential needs. At this time, it is necessary to avoid customers' resistance and find ways to meet their specific interests. Pay attention to the sentence: answer in time, not too fast, and keep relaxed and natural. Use more everyday words and less special nouns. When making a statement, we should also pay attention to the conciseness of the content and the clarity of expression. When making a presentation, remember not to talk big, and don't show off your literary talent too much, or you will be disgusted by your customers.

4. Summarize and achieve the purpose of the visit. Marketers introduce their own companies, understand the current situation and problems of customers, and achieve their goals. They should take the initiative to summarize the results of the visit and confirm with customers. Summary focuses on potential demand.

5. Say goodbye and arrange the next meeting. Setting the next interview time with customers is to get the promise of further sales to customers. At this time, it is necessary to avoid vague time and determine the specific time, such as next Tuesday or next Wednesday. Only when the specific time for further interview is determined can we really get the customer's commitment. Thereby promoting sales.

In short, the implementation of the terminal winning strategy requires marketers to make full preparations before visiting, investigate and understand the visitors, and predict the problems that customers may ask. Only when you are fully prepared can you cope with it at work.

It is also important to select information and determine the access target. It is unrealistic to make a deal with a customer just after visiting him. Complementarity and win-win, unlimited space is our sales concept, and our task is to win consumers and get market returns with unlimited space. There should be specific goals at different stages of the sales process, such as establishing contact with customers at the initial contact stage to lay a good foundation for the next work.

In the process of visiting, we should take the customer as the center. As the saying goes, it is our aim to satisfy customers. In the process of visiting, marketers should be good at guiding and controlling customers' emotions and keeping their eyes open. This is the sales skill. Don't argue with customers in the process of communication, for fear that customers will make mistakes. Remember, if you lose the argument, you will lose. If you win the debate, you still lose.

Question 7: How to communicate effectively with customers? First of all, we should have a good attitude, including:

1, attitude towards yourself: self-confidence, firm belief in your ability.

2. Attitude towards products: I love the products I sell and firmly believe in their quality and prospects.

3. Attitude towards customers: customers are food and clothing parents, and they should be grateful if they are rejected.

4. Attitude towards promotion: I am full of love and believe that I can change my life through promotion.

5. Attitude towards setbacks: Success only gets up once more than falling down.

6. Learning attitude: empty cup mentality, there is no eternal teacher, only eternal students.

Second, good basic knowledge and skills:

1, product expertise: Good product expertise is the basis of talking with customers when selling products.

2. Good sales skills; Good sales skills can make your sales more effective. You can improve your ability in this field by reading books on sales and consulting experienced salesmen.

Third, strong execution.

Everything can only create results through actions, and strong execution is the key to success and the key to increasing sales.

Fourth, do a good job in after-sales service.

Good after-sales service is the key to secondary sales and the key to introducing customers through customers. Your service attitude is the main factor for customers to consider whether to introduce their friends to you.

Question 8: Communication skills and precautions with customers? The first part: Do a good job of preparation before communication.

Tip 1: Keep enough enthusiasm for the product.

Tip 2: Fully understand the product information.

Tip 3: Master the art of introducing yourself and your products.

Tip 4: Prepare your sales props.

Tip 5: Make clear the goal of each sale.

Part II: Manage your target customers.

Tip 6: scientifically divide the customer base.

Tip 7: Seize key customers.

Tip 8: Manage important customer information.

Tip 9: Find buyers with decision-making power.

Prompt 10: Carefully examine customers.

Part III: Active attack strategy in communication.

Prompt 1 1: Let the customer state the conditions he is willing to buy.

Tip 12: Use the "threat" strategy moderately.

Prompt 13: The requirement exceeds the bottom line.

Tip 14: Use suboptimal strategy skillfully.

Tip 15: Provide sincere suggestions to customers.

Hint 16: Provide considerate service to customers.

Hint 17: Make full use of price negotiation.

Prompt 18: exchange concessions for customer recognition.

Part IV: Skills of dealing with customers effectively.

Tip 19: skillfully deal with different customer reactions.

Tip 20: Don't stop the customer from telling the reason for refusal.

Tip 2 1: a clever way to deal with customers' refusal to buy

Tip 22: Distract customers.

Tip 23: Tell the customer the truth.

Part V: Maintain good interaction with customers.

Tip 24: hone the skills of asking questions to customers.

Tip 25: Show customers the benefits of buying products.

Tip 26: Listen to customers effectively.

Tip 27: convince customers with accurate data.

Tip 28: Use body language flexibly.

Tip 29: Find the same topic.

Part VI: Accurately capture customers' minds.

Secret 30: Sincerely understand the needs of customers.

Tip 3 1: Grasp the compromise psychology of customers.

Tip 32: Analyze the customer's decision-making process accurately.

Tip 33: Solve the customer's doubts with the right medicine.

Tip 34: Understand the negative factors in customers' minds.

Part VII: Issues worthy of your special attention.

Tip 35: Pay attention to communication etiquette and skills.

Tip 36: Pay enough attention to customers.

Secret 37: Being quiet is better than being eager to show.

Tip 38: Create a smooth communication atmosphere.

Tip 39: Choose the right time and place to communicate.

Tip 40: Find the right time to make a deal.

Tip 4 1: Never attack a competitor.

Tip 42: details that cannot be ignored

Part VIII: Do a good job of communication other than communication.

Tip 43: Eliminate the negative emotions of customers after buying.

Tip 44: Proactively provide quality after-sales service.

Tip 45: Keep your word.

Secret 46: Keep customers loyal.

Tip 47: Summarize the problems encountered in sales.

Tip 48: Establish lasting and friendly contact with customers ... >>

Question 9: communication skills between salesmen and customers "I don't know what to say after visiting customers and explaining my purpose."

"The customer is not interested in my conversation and has a cold attitude towards me. I am embarrassed to stand or walk. "

Salespeople often face the above confusion when visiting customers: what should they say besides talking about sales policies, trading conditions and bargaining with customers?

Every time a salesperson visits a customer, it is impossible to just talk about the details of the transaction. Sales activities are not mechanical sports. Talking about topics other than trading can also promote sales. 1. attract customers' attention and interest.

Customers will not put down all their work and concentrate on the introduction of sales staff. Salespeople must use a topic to arouse customers' interest and pay attention to you. 2. Sell yourself to customers and win their goodwill and trust.

Through some suitable topics, win the recognition of customers.

However, many salespeople often make mistakes in three aspects:

Left error:

When the salesperson met the customer, he cut to the chase and directly promoted the product to the customer. In this regard, the famous Japanese sales expert Erjian Doff commented that "people who talk about business as soon as they open their mouths are second-rate salesmen".

Right error:

Salespeople use circuitous strategies. They meet customers all over the world and don't know what to say, wasting customers' precious time.

Also wrong:

There are also some salespeople who don't know what to say after seeing the customer's purpose, and have nothing to say, which can't arouse the customer's interest and make the customer feel embarrassed.

What does the company say?

There are reasons for failure, and success makes sense. In business, businessmen should talk about business. When a salesperson visits a customer, there are many suitable topics that can promote sales. The following 10 topics can not only attract customers' attention and interest, but also impress customers and win their goodwill.

1. Talk about customers' sales.

Sales staff can ask about the sales situation of the customer company:

Sales are good. What's so good about it?

Sales are not good. What's the problem?

Which of the products operated by the client company sells well?

What are the customer's recent plans? What are their plans?

……

2. Tell me about your company.

Salespeople should become the trumpeters of enterprises and convey the positive information of the company to customers. Customers should not only have confidence in products, but also have confidence in enterprises. When customers feel that your enterprise has strength and development prospects, they naturally have interest in cooperation. Therefore, the salesperson should introduce the company to the customer, including-

New development goals set by the company;

The commissioning of the company's new production line;

Newly introduced equipment of the company;

The company's technological inventions;

The improvement of the company's management ability, such as recently passing the ISO9002 certification;

Superior leaders inspect the company;

Company leaders were rated as model workers, or elected as NPC deputies and CPPCC members;

In which regional markets has the company been very successful recently?

The next big move that the company will launch in marketing and management;

Good news from the company to customers;

……

Step 3 talk about the product

Research and development of new products of the company;

What new products the company is going to launch;

Product advantages and unique selling points;

What part of the market does the new product cater to?

Where are the market opportunities for new products?

What kind of products and styles are emerging? What are the declines?

Are there any new products from competing brands? What are the advantages and disadvantages of its new product?

What new products should we develop?

……

4. Talk about customers (users)

What are the consumption characteristics of customers in the local market? For example, brand orientation or promotion orientation?

What are the characteristics of customers in adjacent markets?

What kind, function and style do customers like?

What's popular locally?

The consumption characteristics of different levels of customers are ...