Creative scheme of Qixi Valentine's Day activities

202 1 model essay on the creative scheme of valentine's day activities on Qixi

In order to ensure the solid development of activities, it is often necessary to make an activity plan in advance, which is the detailed rules, steps and arrangements for specific actions of an activity. So what is an excellent activity plan? The following is the model essay 202 1, which I carefully arranged for the Qixi Valentine's Day activities. I hope it will help you.

Creative Scheme of Qixi 1 Valentine's Day Activities I. Theme of the Activities

Meet Tanabata, surprises constantly!

Second, the activity time

20xx August 5th to August 7th, * * * 3 days.

Third, the venue.

Ben manicure shop and various chain stores

Four. Activity content

1. Love is on Qixi, and roses express love.

During the activity, every customer who enters the store will be given a red rose to convey your deep love.

2, love your wife on Tanabata, happy and sweet.

On the seventh day of the seventh lunar month, you can get a 30% discount on each item when you come to the store with a marriage certificate.

3, romantic couples knot, fate knot on July 7.

During the activity, the store launched a series of products of "Romantic Lover's Knot" (some products are woven into Chinese knots with red ropes, named "Lover's Knot", "Heart Knot", "Hand Knot" and "Lucky Knot" respectively) to tie the knot for your love, and every day is Valentine's Day.

4. Valentine's Day gifts, digital expression

During the activity, the store launched 520 yuan (I love you), 1.3 14 yuan (for life), 1.234 yuan (plus with love), 2 1.34 yuan (love you for the third time), 9,475 yuan (happiness) and.

5. Sweet encounter, happiness continues.

During the activity, customers who spend over 1999 yuan at one time can get a "diamond membership card" for free, and they can enjoy a 15% discount after holding this card.

Verb (abbreviation of verb) activity preparation

1. Prepare the goods and required prizes and gifts in advance.

2. Train the employees participating in the activities in advance.

3. Ask the store for support (let the deduction point, SMS, broadcast and other publicity).

4. Customer data should be accumulated in this activity.

Sixth, publicity and promotion.

1, member SMS

2. Arches, banners, booths and posters

3, shopping mall LED subtitles, broadcast publicity

Qixi 2 Valentine's Day Creative Scheme Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:

First, the activity time:

August 16

Second, the activity name:

"Love is Tanabata, meeting the stars"

III. Contents of activities

3. 1, "The better the night, the lonelier the Tanabata", a large intimate dating party with perfect talent and beautiful face.

The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site.

All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

3.2. Guest Room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3.3. Catering:

Galaxy restaurant launched

277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)

577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)

777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)

Fourth, the implementation details

1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.

2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.

3) Please ask the Finance Department to inform all food and beverage cashiers and make discounts.

4) Please ask the front desk to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seats, 2 posters in the lobby and related publicity.

6) Please ask the banquet department to arrange the venue in advance and cooperate with the planning department and the engineering department to decorate the venue.

Verb (abbreviation of verb) promotion and publicity

Posters and leaflets in the hotel

Hotel official website and friendly connection website

X information port floating advertisement (one month)

X newspaper quarterly color edition +600 words soft text

Fashion magazines are hard, wide and soft.

Street light box film

Target customer SMS

Creative planning of Valentine's Day activities on Qixi 3 I. Purpose of the activities

1. With the network as the channel, the website should increase the click-through rate in a short time and seize the peak point of flower and gift consumption on Tanabata.

2. Feedback information can be obtained through this round of marketing, and appropriate marketing routes can be further integrated to pave the way for the festival in the second half of the year.

II. Implementation Schedule (August 1-26)

Third, the plan objectives

1. It is planned to publicize on 10 multiple target websites.

2. Effectively increase the sales of Tanabata products.

3. Further make up for the business process and website construction of standard 9F.

Four. starting plan

1, Writing and Promotion of Marketing Soft Articles

Propaganda form

Marketing soft text. This is the main source of external links on the website, and it is also the most effective way to increase the website traffic in a short time. The traditional mode is to directly put forward the website address and post advertisements directly in the forum, which is difficult to be approved and will soon be deleted. Therefore, we adopt the method of marketing soft articles.

Publicity content

9F need to create some quality articles, the number of words should be controlled at about 500 words, with pictures. The content of the article picture can be expanded around several contents.

1. Gift-giving Art of Flower Cake

2. Tanabata Gift Tips

3. Romantic legends and stories of Valentine's Day in China.

4. Flower cake knowledge.

We can explain these contents in the form of novels, essays and popular science, post these posts on the forum, or appear in the form of a post, plus links to the website. Because it is original, you can indicate the source of reprint, which can provide more paths for external sites to visit this site and will not be deleted or blocked. As for the quantity, there should be at least 10 articles of different types.

The advertisements in the article should not be too explicit, which will make readers feel disgusted. In addition, the title must attract attention.

Publicity target

Related forums frequented by white-collar workers, teachers and students.

For example: Baidu Post Bar, Baidu Know, Poster Network, Cat Pup, Campus Network, chinaren, Tianya, Sina and other forums such as fashion, emotion, popular science and literature. And popular local forums in various cities, such as Xici in Nanjing.

2. QQ and MSN group promotion

Propaganda form

Find different QQ and MSN groups according to related keywords, such as fashion, talent, gifts, cakes, flowers, lovers, romance and so on. , and then join, invite others to visit 9F through mass messaging, or propose a group purchase, etc.

Publicity content

If it is a mass email, you can use the mode of marketing soft text. If it is in the form of a message, it should be as simple and clear as possible. A mouth-watering picture, a website and an attractive title can all be done.

Publicity target

Fashion, talent, gifts, cakes, flowers, lovers, romantic QQ, NSN related groups.

Verb (short for verb) cost:

If you operate soft QQ yourself, then you don't need to pay.