Real estate preheating activity plan

In order to ensure the solid development of activities, it is often necessary to make an activity plan in advance according to the specific situation. In fact, activity planning is a planning tool for activity-related factors. So do you understand the activity plan? The following is the pre-heating activity plan of the real estate I arranged for you. Welcome everyone to learn from it, I hope it will help you.

Pre-heating activity plan of real estate 1 Mingcheng is a community integrating commercial housing and commercial prosperity. In order to achieve the goal of "going to the next level" in the sales of famous cities, we decided to hold the Mid-Autumn Festival party. The implementation plan of this Mid-Autumn Festival party is as follows:

I. Activity time

20XX September 12 (Mid-Autumn Festival)18: 00-21:00.

Second, the venue of the event

Mingcheng central square

Third, the theme of the event

full moon; a baby's completion of its first month of life

Interpretation of the theme: This theme organically combines developers with Mid-Autumn Festival, and at the same time renders a warm home atmosphere, implying that entering is going home.

IV. Purpose of the activity

1. Build a platform for close communication between owners and developers.

2. Establish the corporate image of the developer and further publicize the real estate.

3. Dig deep into potential consumer groups.

The estimated number of participants in the verb (verb) activity.

Mid-Autumn Festival party: 600 people

Mid-Autumn Festival reception: 400 people

Total: 1000 people

Intransitive verb campaign slogan

"Go home for dinner tonight?"

Interpretation of the activity slogan: As a traditional festival in China, there is a saying in the Mid-Autumn Festival: "I miss my relatives twice during the festival", so the activity slogan can trigger this activity with a relative's inquiry, which can also arouse the public's * * *, and also implies that this activity will make all participants feel at home.

Seven. Activities and creative plans

Promotion measures before the event:

1. In this activity, you can enjoy a 10% discount on buying a house on the same day (note: some restrictions can be set according to the developer's situation);

2. Make and give away some cultural promotional shirts at will;

3. Make Mid-Autumn Festival tickets with the words "Famous City" (the shape can refer to the moon cake shape);

The purpose of the above activities is to strengthen the publicity effect of the activities and highlight the humanized business philosophy of developers.

Mid-autumn festival evening party

In order to achieve better publicity and wider awareness, this activity plan divides the party into two parts: the party part and the reception part, and organically combines the two parts through some activities and links.

Party content:

The party highlights the atmosphere and style of home, explains the connotation and details of the Mid-Autumn Festival, promotes the traditional culture of China, arouses the resonance of all participants, and allows them to integrate into the party in the fastest and most natural way, so that all participants can truly feel the warmth of home.

During the party, the relevant leaders of the group awarded the title of honorary employee to the1000th real estate owner (note: the specific figure can be determined according to the specific situation of the developer, and it can also be an integer, 8 15, 9 18 and other figures related to the Mid-Autumn Festival).

On-site interactive meeting:

1, making moon cakes on the spot

The hired chef will demonstrate the production technology and process of moon cakes on the spot, and the interactive host will operate on the spot and send the prepared moon cakes to the person he wants to give them to for tasting.

This link mainly highlights the warm atmosphere of a family, especially those owners who work hard all day. It is difficult for them to help their families do anything. Expressing apologies in this way can make them feel more deeply the difficulty of running a family.

2. Collect poems and songs about Mid-Autumn Festival on the spot.

The host collected all kinds of works (such as songs, poems, etc.) about Mid-Autumn Festival from the audience and gave them to the people they wanted. The form of giving can be either offering songs on the spot, splashing ink on the spot, or reciting to relatives.

In this link, it is mainly considered that in all kinds of works about the Mid-Autumn Festival, the Mid-Autumn Festival is mostly used to express a feeling of homesickness and missing relatives. Its purpose is to strengthen the feeling and atmosphere of home, and to embody a style of praising feelings with poems, words and feelings.

3, the taste of moon cakes, the taste of home

The host invited the audience to taste moon cakes, which can be divided into sour, sweet, bitter and special ones. The sour audience needs to tell him (her) a sad thing in his (her) family life on the spot; The audience who eats sweets needs to tell him or her the sweetest thing in family life on the spot; Audiences who have suffered a lot need to tell the most painful thing (process) in their family life on the spot; Visitors who eat characteristic moon cakes can get cash or material rewards from developers on the spot.

This link is mainly to let participants and participants share all kinds of flavors in life, so as to achieve * * *!

4. Word substitution

The host invited the audience to read an article on stage and replaced the "Mid-Autumn Festival" and "Mid-Autumn Festival" in the article. Participants who have not made mistakes will receive cash or material rewards from developers, and those who have made mistakes will be punished to some extent.

This link focuses on entertainment and promotes the brand image of the company.

Pre-heating activity plan for real estate 21. Activity background:

Arrange warm-up activities on September 28th, increase the number of visiting customers on weekends, release information on National Day activities in advance, and invite customers to carry out National Day activities in advance.

Arrange a series of activities during the National Day holiday to save customers and increase customer visits.

The important node of "Golden September and Silver 10" creates a good sales atmosphere for the sales department and increases the visibility of the project.

Second, the activity content:

Activity time: September 28th, 65438+1October1-65438+1October 7th (10: 00-17: 30).

Location: On-site sales department

Object: sincere customers and customers who petitioned on the same day.

Third, activity docking

Activity docking person: XXX

Person in charge of cloth yard and marking yard:

Specific content:

Activity content:

1, salvage it.

Participants can fish small goldfish in the sink, and each person can catch 6 goldfish, and give away small fish tanks and aquatic plants.

2. Exquisite cold meals

Four kinds of cakes according to taste, two kinds of snacks, three kinds of fruits and two kinds of drinks.

65438+ 10/-7 (10: 00-17: 30)

Activity content: invite you to visit France together!

French gardens are the main style of garden design, so during this National Day, we launched a series of activities to travel to France, with French songs as the background music, making customers feel as if they were on the streets of France.

Divided into two parts:

1, French Cuisine Tour launched a series of French cuisines (seven items in seven days), allowing customers to taste and learn French cuisine and its preparation methods in one day.

Day 1: Feel the French blue ribbon cooking food.

The next day: "liquid gold" from Portugal-silver cod.

Day 3: French classic dim sum, feeling exotic.

Day 4: French caramel pudding. Learn French desserts for your children.

Day 5: Most people can learn to eat French food and cook a big meal.

Day 6: French fruit cake, a simple and easy-to-learn French dish.

Day 7: Feel the romance of France, learn French chocolate and French romance.

2. French art tour (three performances in seven days), which ensures the warm atmosphere of the scene through interaction with food.

Day 1: French luxury, everyone has it, French perfume DIY, take France home.

The next day: Van Gogh was weak. Even if you doodle here, you are still an artist. Let's paint an oil painting.

Day 3: French architecture DIY, let your children be architects from an early age.

Fourth, the cost budget

Date of weekend activities: September 28th.

Date of National Day activities: 10, 1 to10,7. The activity is divided into two parts: the food tour and the art tour.

Real estate preheating activity plan 3 I. Description of the plan

Now the real estate market is changing rapidly, and all the nodes of the project are not clear. Personally, I feel that direct marketing intervention in the early stage of the project is not suitable for large-scale intervention.

I think the storage period of a project is between 3 months and 6 months. If the storage capacity is less than 3 months and stored more than 6 months ago, customers will basically die.

The work of direct selling is very hard, and most employees have low salaries. Although the basic salary of sales staff is not important, it mainly depends on commission. If it takes too long in the early stage, employees work very hard with a meager basic salary, and their mouths are far away, so they can't get the remuneration they should pay immediately. I feel that many of my employees can't persist for a long time, and those who can persist for a long time will have a lot of passion and motivation. Most people are most motivated and passionate in the first three months of entering an industry.

Second, the background and purpose of establishing direct selling

1, background of direct selling organization

The emergence of direct selling has laws to follow, generally appearing in the weak market stage of semi-mature market. As a sales model, direct selling has its rationality, and only in a mature market can there be direct selling. The appearance of marketing also proves that the real estate market is maturing.

The foothold of direct selling is just in the stage of weak market, and the traditional sales means are out of order, so new sales means are needed as a supplement.

2. The purpose of direct selling

(1) Promotion: Compared with traditional propaganda methods such as TV stations, newspapers and fencing. Selling directly to dozens of people costs less than 654.38+0 million a year, which is very cost-effective. Television, newspapers, anti-aircraft guns and other mass media are difficult to achieve the comprehensive radiation of the project. Investment consultants can communicate with customers face to face, so that the project covers the blind spots of publicity.

(2) Customer expansion: customers' telephone calls and visits are getting less and less, the effect of online promotion is getting less and less, prospective customers with purchasing conditions are getting harder and harder to find, competitors are increasing, and market competition tends to be fierce. Direct selling solves the problems of a small number of potential customers.

Three. Describe the composition and staffing of the direct selling team

1, organizational structure of direct sales team

4, direct selling personnel recruitment methods and standards

Recruitment methods are mainly online and offline.

(1) Online recruitment: Online recruitment means online recruitment, which mainly publishes recruitment information through 58 Tongcheng.com and Jiji.com (as far as I know, other websites in Heze area are not very effective), supplemented by local QQ groups, WeChat groups, post bars and forums.

(2) Offline recruitment: mainly through the talent market, friend introduction and posting recruitment information on bulletin boards in some streets and communities.

(3) Recruitment criteria:

Strong-willed, ignoring setbacks is preferred;

Unwilling to be mediocre, those who dare to challenge themselves are preferred;

Age: 20 to 35 years old;

Education: Junior high school or above;

Language: Good Mandarin;

Aggressive, purposeful, motivated and confident to challenge high salary;

Strong expression and communication skills; Physical and mental health, positive and optimistic, honest and reliable.

5, direct sales personnel responsibilities

(1) direct sales manager

A. Preside over the overall operation of the direct selling team, organize and implement the company's resolutions on sales, and be responsible for completing the sales tasks assigned by the company.

B, formulate phased sales plans, organize the implementation of the annual work and sales plan of the sales department, and complete the sales plan.

C work with the personnel department to formulate the basic management system of the sales department. Train sales staff, guide and coordinate field personnel, create a sales atmosphere, and assist in completing the transaction.

D, formulate specific management regulations for direct selling employees.

E. Submit the sales report in time and report the collected information, opinions and problems.

F, formulate employee recruitment, education and training plan.

G. Evaluate the employees of this department regularly, and punish or dismiss the employees who fail to pass the examination for many times.

(2) Direct selling supervisor

Solve team problems and establish team consciousness;

Responsible for the development of direct selling, leading and guiding subordinates to do necessary work.

Responsible for the collection and initial follow-up of direct sales customers;

Be responsible for the enthusiasm of team members and keep abreast of their thoughts on work;

Responsible for direct sales attendance and information data management;

Responsible for weekly summary and arrangement, and solve various problems.

(3) Investment consultant

Collect external customer information every day and summarize it in time;

Must obey the leadership and arrangement of the supervisor and complete various performance appraisal tasks;

Strictly abide by the rules and regulations and always show a good company image;

Proficient in project presentation, understanding and mastering the selling points of the project, and accurately grasping the customer's heart;

Timely and effective tracking of customers, the ultimate goal is to take customers to the sales department or leave customer information;

Don't generalize about the project, but show a professional image.

6. Personal image and working attitude of direct sellers

(1) Keep a good mental outlook;

(2) Pay attention to personal image and hygiene, dress appropriately and have fresh breath;

(3) Pay attention to polite language with customers;

(4) Trust and obedience to the company and positive working attitude;

(5) Respect leaders and unite colleagues.

Fourth, direct sales customer development model

Through team practice and experience, I think the development direction of direct selling should be easy first, then difficult, near first, then far away, block and professional market expansion should be set up first, activities first, then channels.

1 to prevent the expansion of the direct selling market.

(1) The first step of expansion should be to expand major specialized markets in Heze, such as Kangzhuang Clothing Wholesale Market, Huadu Textile City and Hengsheng Market.

(2) After professional development, the project will be expanded from near and far areas, with shops along the street in Heze as the main blocks, such as Dongfanghong Street, huanghe road and Renmin Road.

(3) Finally, expand the market and shops along the street in the towns below Peony District.

Remarks: After the expansion, merchants along the street and merchants in specialized markets should pay a face-to-face return visit, which should be planned and uninterrupted (the effect of telephone return visit is far less than face-to-face communication).

2. Direct selling was established.

(1) Major supermarkets in the urban area of Mudan District; Such as Ginza, New Su Tianmei and Mao Ye. There are two ways to open a shop. One way is to rent a booth in a shopping mall, and put a long table, two stools, two Yi Labao and two salesmen on the booth. If conditions permit, you can put a sand table. Another way is to put a movable tent, a long table, two stools and two exhibition boards outside the shopping mall (it is easy to let the wind blow down outside Yi Labao).

(2) setting up a hotel in the urban area of Mudan District; Such as Peace Hotel, Huadu Hotel and Yinsheng Hotel. There are also two ways to set up a shop, just like Shang Chao's way, the salesman depends on the situation, 1 or two people can do it.

(3) set up an office in Mudan District; Choose communities with high occupancy rate in Mudan District, such as Huacheng Community, Heping Community and Huaying Community. How to set up a point: set up a point at the entrance of the community, put a movable tent, a long table, two stools, two exhibition boards and send two salesmen.

(4) Primary schools and kindergartens such as experimental primary schools, affiliated primary schools, primary schools, municipal kindergartens and early education centers are set up in the urban area of Mudan District. How to set up a point: two exhibition boards and two business salesmen (the time for parents to pick up and drop off their children is very short, and every door of the school is also very congested, which is not suitable for putting movable tent bars, etc. ).

(5) The major banks in Mudan District set up offices; Choose the major banks in the bustling area of Mudan District, such as Industrial and Commercial Bank Road, Peony Road of China Construction Bank and Renmin Road of Agricultural Bank. The way to set up a point is the same as the way to set up a point at the door of the community.

(6) Set up major gas stations in the urban area of Mudan District; Choose gas stations with large population flow in Mudan District, such as huanghe road, Renmin Road and Changjiang Road. Set up a point and send two salesmen to deliver the bill.

(7) counties below Heze and towns below Mudan District; The site setting method is the same as that in the urban area of Mudan District, which can be slightly changed according to the actual situation.

Remarks: The establishment of Shang Chao and Hotel needs a lot of money, which is very difficult and needs the cooperation of the whole marketing department. Every entrance to the community and the bank needs some gifts, and some small gifts are given to the property and security. The setting time of each setting area depends on the specific situation.

3. Direct selling activities

(1) tour; In the bustling streets and towns of Heze city and county, please invite the activity company to quickly accumulate popularity through performances to attract the attention of passers-by and surrounding businesses and residents, so as to promote the project and expand customers (the cost of an activity is generally about 5000- 10000 yuan).

(2) unit activities; Can be used in hospitals, banks, government agencies, Huang Yu Chemical and other large enterprises and institutions. By holding table tennis competitions, private cars on the road and other similar activities, we will carry out publicity projects to reach the goal of deepening customers (the success of the activities is very important and requires the cooperation of various departments, especially the planning department).

4. Direct selling channels

(1) Employees introduce customers through relatives and friends, and facilitate the transaction.

(2) Initiate a circle of employees' friends; Collect a batch of high-quality customer information in hotels, gyms, fashion clubs, beauty shops, foot bath shops and other high-end consumer places in Heze counties.

Remarks: Going through the channel requires some funds as public relations expenses.

Verb (abbreviation of verb) Preparation of direct selling materials

1, single page for direct selling; Don't have the company's public telephone on a single page, leave it blank below and let employees write their own telephone numbers.

2. Direct selling posters; Heze's cities and counties, streets, communities, professional markets, everyone and well-connected customer stores. Stick a Shanghai newspaper if you can, and don't have a company public phone on the poster.

3. Long tables, stools, Yi Labao, billboards and tents. Required for activities and settings.

4. What the direct selling team needs most is their own vehicles (it is recommended to provide vehicles such as Iveco or CMB to facilitate people and materials).