What are the methods for operating and promoting App?

The low-cost APP promotion strategy is divided into three parts. The first part is APP promotion channels; the second part is APP promotion strategy; and the third part is a summary of Android product promotion channels. They are all summaries made by industry insiders, and their promotion channels and promotion strategies are very instructive and professional. Whether you are a newbie or a veteran, I believe that after reading this article you will have a better understanding of APP promotion.

Part 1: Summary of APP promotion channels

First: Basic launch - coverage of major download markets, app stores, major platforms, and download sites

Promotion The first step is to go online, which is the most basic. No need to break the bank, just maximum coverage.

Download market: Android, Jifeng, Anzhi, App Exchange, 91, Carpenter Ant, Nduo, Youyi, Anji, Feiliu, etc.;

App store: geogle Store, HTC Mall, Liqu, Crossmao, Kaiqi, Aimi, Wochacha, Meizu Store, Lenovo Developer Community, Oppo App Store, etc.;

Major platforms: MM Community, Wo Store, Tianyi Space, Huawei Zhihui Cloud, Tencent Application Center, etc.;

Clients: Wandoujia Mobile Wizard, 91 Mobile Assistant, 360 Software Manager, etc.;

wap stations: Paojiao, Tian Net, Lexun, Yisou, etc.

Web download sites: Sky, Huajun, Feifan, GreenSoft, etc.

The above are some examples of channels. If any important ones are missing, please feel free to add them.

Second: Promotion - forum promotion, Weibo promotion, soft article promotion

Forum: Jifeng, Android, Anzhi. . . You can see many industry forums at the bottom of mobile phone-related websites.

It is recommended that promoters post promotion posts in two ways: official posts and user posts. At the same time, they can contact the forum administrator to do some event promotion. After posting, you should regularly maintain your posts, answer questions raised by users in a timely manner, and collect user feedback information so that the next version can be updated and improved.

Weibo: Things about the Internet, 36Kr, TechWeb, Guoke.com, Tech2IPO, etc.

Personally, I feel that the promotion of Weibo is unlimited, and the marketing is unlimited. The limit requires everyone to study slowly. This is the lowest cost, but if successful, the effect will be the most amazing. eg: Weibo marketing of Durex and Mogujie.

Soft article promotion: Tencent Digital, Sohu Digital, Zhongguancun Online, etc. If it is a good soft article, generally after one company publishes it, the others will reprint it.

Third: Collaborative promotion through volume exchange and mutual promotion

Volume exchange and mutual promotion is not mature at the beginning. It mainly relies on the promoter’s own interpersonal relationships and needs to be recommended in your application. For other applications or sites, the ratio of volume exchange is generally one to one, and there is no specific measurement standard for the results. Others may bring you hundreds of volumes a day, but you only bring dozens of volumes to others, and the volume is still small. When you don’t, it will be difficult to continue to cooperate. Of course, if your relationship with your collaborator is strong enough and they are willing to help you promote it, that’s another matter.

You do not have to find a separate application to change the volume. There are many softwares that specifically recommend applications or have software recommendation columns: such as 360 Mobile Guard, Feiliu Download, Wochacha, etc.

Finally, you can also promote through platform cooperation, such as Umeng (which feels similar to Google AdSense). You can pay to promote it for yourself, or you can promote it in exchange for volume. If your volume is large enough, you can also promote other applications to make money for yourself. Tencent Application Center, Yidong, etc. also have this model

Fourth: Paid promotion

Including built-in paid promotion, pay-as-you-go, advertising alliance paid promotion and other models.

There are many entrepreneurial or individual developers nowadays, and most apps have not yet started to make money. Everyone has a mentality of attracting users first and then making money. In this case, a large number of paid promotions personally feel that it is not very rational. Do a good job in basic promotion, and creative promotion with a marketing mind is more feasible.

Of course, there are some applications that have good profit models and are worthy of vigorous promotion. Paid promotion is the fastest promotion model.

Method 1. Cooperation and bundling with mobile phone manufacturers

Relatively speaking, this kind of hard promotion has a lower price and a larger scale, so it ranks first in hard promotion. The general price of each bundle is between 0.5 yuan and 2 yuan, and it is easy to pre-install hundreds of thousands or even millions at a time.

This is the first choice for those apps that have received venture capital and want to quickly increase the number of installs.

Method 2. Ranking promotion

This kind of promotion is an informal method, but it is very popular in China. After all, most Apple mobile phone users will use the APP Store to download APPs. . If your APP is directly in the top few positions, of course you can quickly gain users' attention and obtain a higher number of real downloads.

However, the price of ranking is relatively high. The price of the top 25 in the domestic list is about 10,000 yuan per day, and the price of the top 5 is more than 20,000 yuan per day. Since this kind of promotion costs relatively high, it is usually done in conjunction with news hype, which makes it easy to become famous quickly.

Fourth: Database promotion

In China, databases in various industries and fields can be obtained at a very low cost. With these databases, we can proceed well promotion. This includes: text messages, emails, enterprise QQ, etc. Use text messages to simply share the following key points:

The content should be simple and direct, but it is best to incorporate the following five points into these dozens of words:

1. Tempting Vocabulary

2. APP name

3. Unique benefits

4. Download link

5. Implicit forwarding

Although the above promotion methods are divided into steps, many of them are carried out interactively.

Promotion methods are just models. Successful promotion requires you to have correct brand awareness and marketing awareness, clarify the promotion points of your App, and the target groups, and accordingly make accurately positioned promotion strategies.

Part 2: APP promotion skills and strategies

I will add some promotion skills here. Sometimes we know how to promote, and if we know where to promote it, the effect will be amazing. Let’s get straight to the point:

1. First determine the primary promotion purpose: download volume or exposure?

It is definitely not possible for an APP to rely solely on the application market to achieve its own download volume. In addition to the product itself, the most important thing in APP operation is the number of downloads, and "exposure determines the number of downloads"! In other words, if it is released in one app store, 10 people may download it, and in two app stores, 25 people may download it. People download it, and there may be 50 people downloading it in three app stores, provided that the download volume of each app store is the same.

The reason is very simple. When a user sees your APP in an app store, he probably doesn’t like it very much. He may download it from another app store and look at it again and find that the functions are not bad, so he becomes your app. of users.

This is the role of exposure, especially the centralized exposure in the early stage, so that users can see your APP name for a period of time. Do you think it is cool?

Then How to achieve centralized exposure?

The channels that can be exposed now are nothing more than: application stores/download sites, player forums and QQ groups. Of course, you can spend a lot of money on advertising.

2. App stores/download sites: Pay attention to release time and description

First of all, let’s talk about which app stores/download sites are more effective. I guess everyone is very concerned about this. Please help. Everyone summarized the APP promotion effect ranking:

1. Anzhi Market: The download volume in the early stage was very good, and the review was very fast. It was also the first place I published it.

2. Android Market: The actual number of users will be less than the number of downloads, the conversion rate is not as high as Anzhi, and the review speed is pretty good.

3. Jifeng Market: The review speed is fast.

4. App Exchange: The number of downloads is similar to that of Jifeng Market.

5. Sohu download: Not bad, application takes a bit long.

6. 3G portal download: The download volume was good at the beginning.

7. Carpenter Ant Shop: Very stable but not high.

8. 91 Mall: Generally speaking, there are probably too many competing apps.

9. Android Star: Average, but the background is more convenient.

After knowing the approximate ranking, you also need to pay attention to the release time. Not all APPs are suitable for release on Friday, because there will be many very good quality APPs updated that day, so generally grassroots developers are best. Select Wednesday or Thursday to update.

But if you feel that your APP is relatively strong, you can try publishing it on Friday, and the results may be better.

As for the description, it is not as important as the icon, but it can stimulate users to download after the icon, such as subtitle description (not all sites have it), you can exaggerate your functions (how to praise yourself) ).

The first sentence of the text description is very important. For example, you can say that it is an APP that has been used by hundreds of thousands of users or must be used every night. This is very suitable for stimulating users and has been tried and true!

As long as the screenshots are pretty, you don’t need to invest too much time.

3. Magical forum promotion

Why is forum promotion magical?

Sometimes a very ordinary post will be scored by many people. As a result, it becomes a popular post. In fact, it can encourage others to rate it. If there is no rating, even I will not read that post!

It is very simple to encourage others to rate it. After downloading the apk package Add a few words nearby for others to rate. The most common one is: Reply: I won’t get pregnant. Rate it dear! There are definitely people who have downloaded it, so there will generally be ratings. The number depends on the APP itself.

Don’t pay too much attention to the post format, just be concise. The rest will be about forums that I think are more reliable.

First lineup: Jifeng Forum, Android Forum, Anzhi Forum!

Second lineup: Moqu.com, Android Forum, Meizu Forum!

The third lineup: Storm Forum, Carpenter Ant Forum, DOSPY Forum!

Currently, there are many types of mobile phone forums, many of which are popular and active. I have sorted them out one by one. More than 25.

1 JiZhi Forum JiFeng Forum - China's No. 1 Android Android phone communication community

2 Android Forum Android Forum Android Forum

3 AnZhi Forum AnZhi Android Forum The largest mobile phone forum in China

4 Weifeng Forum iPhone6|Mobile iPhone5S Forum|iOS7 Jailbreak|iPad4|iPad mini|Mac|iPod Touch5|Apple

5 XDACN CommunityXDACN|Smart Devices Forum

6 Zhongguancun Online Forum Mobile Forum Smartphone Forum

7 91 Forum iPhone5S Forum|iPhone5|iPhone4S|iOS7|iOS6|ipad mini|iPad3|iPad4|iPod Touch5-iPhone Forum -iPad Forum

8 Mobile China Forum Mobile China Forum - China's largest comprehensive mobile forum

9 Pacific Mobile Forum Mobile Forum Saipan Smartphone Forum, Android Forum, Apple Forum

10 19th floor mobile phone forum latest mobile phone quotation latest parallel import mobile phone quotation

11 Sohu Digital Commune Sohu Digital Commune

12 Weiwei.com Forum iPhone5S Forum_iPhone5C Forum_ iPhone5 Forum

13 Android Bus Forum Android Bus Forum

14 Deepin Forum Deepin Android Forum_The leading Android mobile phone technology forum in China

15 Carpenter Ant Forum Carpenter Ant Android Forum, Carpenter Ant Mobile Paradise, Carpenter Ant Android Network, Android Android game application downloads, Android ROM, Android theme, wallpaper, ringtone download and sharing community

16 Anji Forum Anji Network Forum-Android Forum, Android software, Android games, ROM flashing tutorials, cracking tools, Android phone purchase information - YESKY Tianji.com's website

17 UC Mobile Forum UC Community_UC Browser Official Forum

18 Android Network Forum Android Forum - Domestic well-known Android system mobile phone communication community Android software, Android games, Android system forum

19 Xiaomi Community Xiaomi Mobile Community Official Forum

20 Mobile Home Forum Mobile Phone Zhijia Forum's most professional comprehensive smartphone portal

21 Tianyi Circle Tianyi Circle | Tianyi Circle - Born for Dreams Add Wings to Dreams

22 Net Players Forum C Network Players|DiyPDA|Samsung GALAXYSIV Forum

23 Storm Forum Storm Android Forum Android Android Software Game Application Download

24 Li Zhuo Community Li Zhuo Community—China’s most powerful Android mobile phone communication and sharing Forum

25 Thumb Play Forum Android Game Forum_Mobile Game Forum

Tips:

1. It’s no longer about posting too many posts, but about being precise. Many people like to hire trolls to blindly mess up their hair, but it has no effect. Not as good as one post for a whole year.

2. No advertising, share secretly. Never use it as an advertisement, but use it as a way for netizens to share it. Make it a highlight post and keep it in the front for a long time to achieve the best results.

4. Learn how to trick others in QQ group

QQ group is a good place. If you post advertisements on it, you will definitely not be able to do so. You will usually be T-listed. So I usually chat with some player groups (can be found anywhere on the website), then recommend some games when I have time, and finally recommend my own APP.

Although this will be a waste of time, you can try it when you have more free time. Directly paste the address of your most downloaded app store, and there is a chance to increase your APP ranking, but this This situation is unrealistic for me.

Five Weibo Promotions

Everyone reads Weibo on their mobile phones every day. If they find an interesting APP on Weibo, they download it easily, so Weibo promotion is Well, you can still get a good click-through rate. How to do it well?

When writing content for APP introduction to Weibo, it is recommended to do the following:

1. Directly bring the download link: after clicking, go directly to the APP Store Download page in .

2. The content should clearly list the benefits of the APP. Download it because of the benefits.

3. It is best to combine multiple sets of pictures and videos, and then you can quickly understand the APP before downloading

As for the promotion of this Weibo, it is simple and crude. .

1. Prize-winning activities

2. Large forwarding

Six word-of-mouth communication

In order for the APP to form word-of-mouth promotion, you must first The features must make users like the unique selling point, so that users can maintain a good feeling when promoting it to their friends. For example, when a friend recommends something very accurate to me, I am very grateful, because for people who often travel for business, it is very convenient to know the flight status. And when I recommend Kahui to my friends, they are also very grateful. Because it allows them to quickly know the discount information of their credit card in nearby stores, they can save a lot of money.

At the same time? You can also design a reward mechanism to encourage users to promote. For example, the APP is divided into a regular version and a premium version. Users of the regular version only need to promote 3 friends, and they can automatically upgrade to the premium version without spending money. For game APP applications, how many game coins can be obtained for free by promoting a user.