What does the 4S store mean when it says it sends an email to the BMW manufacturer?

Care. The 4S store said that it sent emails to the BMW manufacturer to provide feedback on customers’ experience and areas that needed improvement. The full name of 4S shop is Automobile Sales Service Shop 4S. It is a car franchise model with "four-in-one" as the core, including vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), Information feedback (Survey), etc.