How do educational and training institutions advertise enrollment?

In the past, the publicity methods of educational institutions were mostly: distributing leaflets at the school gate, giving lectures by experts and professors, and telemarketing. It is both expensive and inefficient. Now, the online promotion of educational institutions is quite mature. At first, it was the most popular in baidu promotion. Nowadays, the advantages of circle of friends and QQ space are more prominent and have become the most important promotion methods of educational institutions. Opening account vx: 1 7 3 600 1 700

So, which platforms are suitable for educational institutions to promote? Suitable platforms include: Weibo, WeChat circle of friends, 360 search, Shenma search, Baidu, Today's headlines and so on. Select several groups of cases with good effect for analysis, and attach the effect data for your reference.

1, coaching training course

Delivery channel: local promotion of WeChat friends circle

Promotion features: A training institution for primary and secondary school students in a third-and fourth-tier city has a relatively low CPM bid, mainly for parents. Mainly to accept customers, a customer can be within 50 yuan, and the cost is converted into Wuhan almost 100-200 yuan.

Exposure 1.5 million; Click on the picture above 1000; Collect more than 40 sales leads

Material analysis: pay attention to extracurricular training and counseling, and attract parents with "core test sites", "grading", "learning hegemony" and "top students". The content is displayed in the information flow of the circle of friends: secret, it seems that only a few people know; Trust seems to come from the recommendation of friends around you. Finally, parents feel that this is a method that few people know "can make children win at the starting line".

2. Parent-child club

Delivery channel: 360 search end

Promotion features: the positioning of the club is relatively high, and the unit price of customers is slightly higher; Need to go to the store service, only for local users in Wuhan, the most suitable store in the central city. The trial investment is less than 1 1,000 yuan, which is converted into a 20,000 yuan package.

Exposure10000+; The click rate of shops and landing pages is 360+; Collect 12 leads

Material analysis: A local parent-child swimming training institution presents original content to potential users through age, gender, interest, mobile phone and other dimensions. Imagine that a young mother wants to take her children to play on weekends, so she searched the Internet and saw a familiar business circle. There is also the reservation of preferential activities, which successfully contributed to the signing of the bill.

Solving the high cost of obtaining customers: the pain point of local competition;

Traditional advertisements attract customers and make phone calls through sales, with poor results and high cost of recruiting a salesperson. 360 search, Weibo, and WeChat friends circle can be accurately reached (users are accurately oriented in the background, even if they cover the whole city, the cost is cheaper than hiring a few salesmen, and social advertising display forms (graphics, text, video, voice, etc.). ) With diversified information, the effect is much better than that of an inarticulate salesman.