Ask professionals to help me explain what is called "short message business card", "title message" and "associated message". Urgent ~ ~

At present, it is commonly known as short message title, which is an extension product of short message interaction. It is an innovative advertising value-added model born in the market in recent years and is well received by corporate customers. The specific forms are vagrant subtitles+subtitle corner signs, host population broadcast+fixed frame pictures, and short message interactive VCR. These forms were initiated by Hunan Satellite TV, and anhui tv is the most mature. Theaters, variety shows, news and activities can all be skillfully used to implant corporate rights and interests.

Value analysis of short message headline advertisement;

High frequency: The number of times the audience can see the product information is unparalleled.

Exclusive: no interference, excellent advertising environment.

Soft implantation: the audience's feeling, acceptance and affinity for the product.

Diversity: strong impact and various combinations.

Communication power: brand awareness is high, and the audience actively participates.

Interactivity: bind enterprise products as interactive prizes to expand consumer groups.

If you are interested, please consult Zhao Chenglong, the person in charge of wireless value-added services in anhui tv.