It is much more useful to push like this than to push blindly.

In order to expand passenger flow, push is often considered as a way, and its direct, fast and effective advantages make Internet companies like to seize the market in this way.

However, it is not so easy to push it well. How hard will "smart" people push?

First of all, we must determine our own position.

1, brand positioning

Choose a general promotion direction for your own brand and products. What effect do you want to achieve? What do users need to do? ?

2. Group positioning

Which regions, age groups or consumer groups do I want to get users? After determining the group, you can formulate relevant push strategies, such as when, where and in what form.

If you think about this clearly, when you are doing push activities, you can choose the right scene and find the designated target users.

For example, the customers of the real-time bus APP are very accurate, mainly office workers who commute by bus. So when they push it, they choose to push it near the bus stop during the rush hour, by manual or loudspeaker broadcast.

If you want to promote education, eating, drinking, shopping and other major user groups on the official WeChat account, especially the regional number, the doll machine is a good choice.

Secondly, choose a suitable way or activity with high conversion.

After determining the brand, product and group positioning, find the way or activity that can best realize the transformation and achieve related purposes.

Send orders to sweep the building, set up stalls, direct sales visits, tour exhibitions, roadshows, cross-industry cooperation, etc. Manpower and cost determine the choice of land promotion methods.

? Sending bills, sweeping buildings or setting up stalls are all common push methods, but the labor cost of promotion is relatively high.

? Tour exhibitions and roadshows are relatively large in scale and influential, but the venue cost is high.

? Cross-industry cooperation can reduce the cost of land promotion and achieve a win-win situation through resource exchange or strategic cooperation between different industries, brands or products. This is a way of land extension that has been paid more and more attention.

The choice of activities is also very important. Free trial, attention or interactive courtesy, sharing discount, consumption lottery, group purchase and many other activities. Each has its own advantages. They can be combined with the push method and used in actual push. You can also use some tools, such as WeChat printer, free weight measurement, 1 14 micro-site hang-up SMS and SMS business card.

Furthermore, choose the appropriate area.

Those who make maternal and child products cannot go to school for promotion; It is impossible for a student to go to the hospital for promotion.

After determining the crowd, the promotion method or the form and content of the promotion activities, choose the area that conforms to the crowd and the ground, such as the road show of fast-moving consumer goods, and choose the entrance of the supermarket, which is suitable for large crowds and strong group pertinence.

Finally, fully allocate all available resources.

1, personnel allocation

How many people do you need? The ratio of novice to experienced? Who will conduct drainage where, who will explain the product and who will make the final promotion? Are novices paired with experienced players?

The distribution of personnel is also very important in promotion, especially in large-scale exhibitions or roadshows. It is particularly important to make a reasonable personnel layout according to the promotion strategy.

2. Decline.

Good oral skills are also an important resource. The ground push will change according to different scenes. Before the push, it will make the push get twice the result with half the effort. There will be differences in different situations, but there are rules to follow. Xiao Wei recommended five steps to promote dialogue: greeting (recognition and praise)-opening the door (indicating purpose and relevance)-finding the point of purchase (seeing, asking, listening and speaking)-explaining (explaining products)-closing the door (promoting orders).

3. The prizes are related.

Product-related prizes can bring brand effect. If coffee products are promoted, buying coffee machines to deliver coffee beans can not only meet the needs of customers, but also drive sales if coffee beans are their own brands.

4, with the aid of drainage tools

With the help of some drainage tools, inform the activity site and increase the flow. It can be spread through H5, WeChat official account, etc. On the one hand, it has been publicized on the Internet, and on the other hand, it has been pushed for better results.