Creative activity plan for shopping malls

Creative activity plan for shopping malls

Creative activity plan for shopping malls. Shopping malls often need to hold some activities, which can increase the number of customers. However, in order to ensure that the activities are carried out in an orderly manner, they often need to be prepared in advance. Develop a thorough activity plan. The following is a creative activity plan for the mall. Creative activity plan for shopping malls 1

Holidays are a good time for merchants to promote sales, New Year’s Day, New Year, etc. During this period, there are discounts and sales everywhere, and there are a lot of clothes, home appliances and New Year’s goods. Among the promotions, in fact, they all capture the psychology of consumers. In fact, when the reputation is out, consumers will naturally come. We should take this opportunity to increase the popularity of the mall.

Key points of the activity:

January and February 20__ will be the peak sales of goods, integrating year-end promotions, New Year's Day promotions, New Year promotions, and Spring Festival promotions. On the one hand, Winter clothing, jewelry, home appliances and other seasonal products will be hot-selling. On the other hand, the promotion of new year products will also reach its peak. In addition to focusing on the established target customer groups, it is also necessary to target members, unit group purchases, Special promotions for families, etc. At the same time, while holding various product promotion activities, cultural activities are also needed to attract popularity and exaggerate the New Year atmosphere. In addition, some public welfare activities must be held to enhance the image of the mall.

Activity content:

1. New Year Surprise Exchange Price

20__=208=__+8=?

Shopping is complete 200 yuan, add 8 yuan to exchange for goods worth 18 yuan;

For purchases over __ yuan, add 8 yuan to exchange for goods worth 88 yuan

(The exchange items can be some Practical goods, such as tea cups, rice cookers, hair dryers, etc.)

Operation instructions:

Use the shopping receipt to exchange for goods at the service desk, and stamp the receipt to The indication is invalid. If a product has been redeemed, it can be replaced with a product of the same value.

2. Welcome the New Year with crackling noises

If you spend over 200 yuan in shopping in the mall, you can pop a balloon, and there are lottery tickets hidden inside the balloon.

If you spend 400 yuan or more, you can tie two pieces, and so on. A single ticket is limited to 10 pieces.

Ticket settings:

(The tickets are scratch-and-open, 100% winning, and the prizes can be physical goods or consumer vouchers)

First Prize: There are 5 elephants marked on the lottery ticket, 2 people, the prize is a gift or consumption coupon worth __ yuan;

Second prize: 4 elephants, 5 people, the prize value is 500 yuan;

Third prize: 3 elephants, 10 people, prizes worth 200 yuan;

Fourth prize: 2 elephants, 20 people, prizes worth 50 yuan;

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Fifth prize: 1 elephant, worth 10 yuan.

Operation instructions:

You can delineate an area in the mall and place balloons of various colors inside. Customers can enter with their shopping receipts. balloon.

3. Get a mug for shopping - feel the warmth at all times

When printing images on T-shirts is no longer new, with the constant changes in fashion, people It has become popular to print your favorite images and photos of yourself or relatives and friends on ceramic mugs, also known as mugs. With them every day, you can always feel the contentment or the warmth flowing in your heart. Target customer group of the activity: Focus on young couples or families of three. Printing photos of lovers or family members on cups can keep the people you like by your side at all times.

For purchases over 300 yuan, you can get a mug as a gift. Customers can choose to have their favorite pictures or photos of lovers or relatives printed on the mug. The cost of each mug is about 5 yuan. . It can be photographed and displayed immediately, and it can be taken immediately, reflecting the charm of personality. It can be used as your own special cup, and it is also a gift for young people to give each other.

Equipment can be rented from a professional personalized color printing shop, or this event can be held jointly with a professional personalized color printing shop.

4. An advice is worth a thousand pieces of gold - we listen to your voice

As the old year is passing and the new year is approaching, it is important to listen to the opinions of customers. It is very necessary to help the mall better summarize and reflect on the past year, and also help the mall to figure out how to better improve and improve itself in the new year. At the same time, this move will also make customers feel __'s sincerity.

Choose two days on the weekend. Mr. Li and Mr. Xie will sit in the hall in person to listen to customers’ opinions and suggestions. Customers who make suggestions will receive a beautiful gift (worth 5-20 yuan, such as a desk calendar, small handicrafts Or practical products with "__" printed on them, etc.), and those customers who put forward good suggestions can be screened afterwards and given a reward of 1,000 yuan, which will be announced on the list the next day. If you feel that the suggestion is particularly good, you can also give a 1,000 yuan reward on the spot. For those customers who put forward good opinions and suggestions, the mall can also hire part-time supervisors. Shopping mall creative activity plan 2

Activity time: November xx - November xx

Activity theme: Thanksgiving and warm winter action

Activity content:

1. The first member Thanksgiving Day:

(1) Member special area: Member special area is set up on the first, second and third floors respectively for those who have the distinguished Hualian zz membership card Customers can fully enjoy the "high quality, low price" service.

(2) Thanks to members, double points return: On Thanksgiving Day, November 25, you can enjoy double points return for purchases in designated stores.

(3) Thank you for welcoming new friends: No matter how much you spend during the event, you can get a membership card.

(4) Member Thanksgiving Award Redemption Day: Starting from Thanksgiving Day on November xx to November xx, it is the Member Thanksgiving Award Redemption Day. Customers who hold Fuyang Hualian xx Department Store membership card can present the card All points can be redeemed for prizes.

2. Midea inverter, reputation leader: Buy a Midea inverter cabinet and get a Midea hang-up machine for free. Buy a Midea inverter and you can also get a brand-name LCD TV! Buy a Midea refrigerator, the price is one step higher in place. Midea's three-door super energy-saving refrigerator costs 1,999 yuan in one step and enjoys a 12-year free warranty.

3. Millions of gifts: Down jackets range from 49 yuan to 99 yuan. If you buy more than 100 yuan, you will get a free gift. The more you buy, the more you will get. The gifts are generous.

4. Gratitude "Bee" price grab: Each brand store gives back to customers in limited quantities for a limited time.

Creation of event atmosphere

1. The shopping mall windows will be replaced with new festive makeup, and the decoration will begin on xx;

2. The atrium and welcome hall will begin The chandeliers were re-replaced and arranged;

3. In the first issue of the Evening News (xx day), there will be an inkjet painting on the right side of Door 1, an inkjet painting on the left side of Door 2, and two photos of the event details (respectively) In the welcome hall and the lottery table on the third floor), members will be sent group text messages and a rainbow door cloth will be posted (xx days ago). Shopping mall creative activity plan 3

1. Singles’ Day promotions are similar to promotions at other times. They are nothing more than price reductions, bundling, gifts, exchanges, etc.

It can be done through a variety of methods Information communication methods gradually approach consumers to achieve sales targets:

1. Media dissemination. This is a traditional way of transmitting information and communicating with consumers, using radio, television, newspapers and other media that can influence the consumption behavior of target consumer groups to introduce activities and group buying content. The choice of media, the frequency of placement and the theme of each placement should be determined according to the specific requirements of the event. The purpose is to guide consumers to pay attention to this promotional event, which is the first step to promote consumption.

2. Make sales vivid. Vividly arrange the shelves, stacking displays, pop layouts, and environmental atmosphere in the store to remind consumers of information about promotional activities. In the process of sales vividness, attention must be paid to highlighting the theme and making it clear at a glance. Generally, the display should be in place 3 days to 1 day before the event. This communication method not only deepens the atmosphere of Singles' Day, but also makes it closer to the people.

3. Personnel promotion. This is the most direct way to communicate with consumers. Set up activity redemption points or direct sales inside and outside the store, and communicate promotional information to consumers face-to-face through direct communication between promotion staff and consumers, prompting consumers to make purchases.

2. Use different communication methods for different consumer psychology stages

Each of the above communication methods has its own different characteristics, and different communication methods should be chosen according to different consumer psychology stages. , but this connection requires flexibility and the following characteristics should be paid attention to:

1. It belongs to the attention, interest, association, and desire stages: mainly using media, market impact, etc. to guide consumers to terminal.

2. It belongs to the stage of desire, comparison, conviction, and decision: it mainly uses vivid and personal selling methods to encourage consumers to quickly form purchasing decisions.

3. High-profit products on Singles’ Day should be displayed in the form of a pile head. The pile head should have a strong impact and be imposing. Pay attention to the shape of the pile head. You can use traditional Chinese festive images. to design.

3. Do a good job in display work in shopping malls and supermarkets

Display includes all display points in the store, such as shelves, counters, piles, and special shapes , freezers, etc., the conventional display standards for these display points are, in addition to the light top and bottom weight, first in first out, and the ratio of various brand products, we also need to pay attention to the color matching. In addition, in promotional activities, the following main points should be paid attention to when displaying Principles:

1. The principle of consistency means that all display points during the promotion period express the information of this promotion and should not contain other non-promotion information or outdated information.

2. The principle of highlighting the key points refers to focusing on the core brand and packaging of this promotion. It can be reflected by centralized display, increasing the proportion of display, setting up special display positions, etc.

In the actual operation process, each store should seriously adhere to the key to good display, because no matter how good the display standards and principles are, they are reflected through actual display operations. A common problem encountered during the Spring Festival is: due to the large sales volume, the products stacked on stacks or shelves will be taken out by customers in a short time, leaving no time for replenishment or replenishment.