Customer service won’t give you cashback for posting pictures

Leave 15 words of praise and post a picture, and ask customer service to receive a 10 yuan red envelope." "Hello dear, are you satisfied with the product? We are working on our performance at the end of the month. Could you please give us a positive review? We can provide red envelope rewards. "We will provide you with screenshots of positive reviews to give you cash back. You can also participate in the store lottery"...

With the popularity of online shopping , product reviews not only affect consumers’ choices, but are also closely related to the recommendation index of merchants on the platform. In order to gain good reviews, some merchants hide good review cashback cards in packages, and even make phone calls or send text messages to harass them. Consumers give good reviews.

In fact, this kind of cashback for good reviews is expressly prohibited at the policy level. Some online shopping platforms also expressly prohibit cashback for good reviews in their platform rules. Some merchants have rebates for good reviews. The current behavior has been punished by relevant departments. However, a recent investigation by reporters found that in practice, there are still a large number of merchants using various methods of "cash back" to induce consumers to give good reviews, and many consumers have even become fans of cash back for good reviews. Huh.

Many experts interviewed by reporters believe that the essence of cashback for good reviews is traffic fraud, that is, spending money to buy good reviews not only deceives and misleads consumers, but also constitutes unfairness to other similar merchants. Competition must be managed. It is recommended that regulatory authorities and relevant platforms strengthen supervision and rule formulation, and at the same time strengthen consumers' warnings about the behavior of cashback for good reviews, so as to maintain the order of fair competition in the market.

Merchants are keen on giving back cashbacks for good reviews.

Fake traffic to deceive buyers

Xu Hang, who lives in Chaoyang District, Beijing, spent 5 yuan online to buy a pack of spicy strips. After opening the package, a red card dropped. It says in bold yellow characters: "Contact customer service with pictures and get a 3-yuan cashback for positive reviews." It also states that the products, services and other options must have a five-star rating. With the attitude of giving it a try, Xu Hang followed the instructions on the card. The content gave good reviews, and after contacting customer service, the other party sent a 3 yuan red envelope.

In the store Xu Hang mentioned, the reporter saw that the product had nearly 2,000 reviews, all of which were positive reviews. . The top reviews are all with pictures.

This kind of cashback for positive reviews is common on various online shopping platforms and takeout platforms. On a certain social platform, reporters used "cashback for positive reviews" as the key. Searching for the words, I saw that many netizens complained about or shared the good feedback behavior they encountered after online shopping.

The reporter’s investigation found that not only are there a large number of merchants who have positive feedback behavior, but also the merchants are trying to do this. There are many ways to ask for positive reviews. In addition to the most basic small card with positive feedback and cash rebates inserted into the product package, some merchants will also contact consumers through online customer service, phone calls, text messages, etc., and use "performance appraisal" as the basis. By asking consumers to give positive reviews and promising cash rewards; some merchants will participate in the store lottery after giving good reviews and promise to win 100% to attract consumers to give positive reviews. The so-called "cash back" behavior is not all. In return for cash, some merchants will also reward consumers' positive comments in the form of store vouchers, shopping coupons, small gifts, etc.