What are the contents of secondary development of WeChat public platform? Secondary development module of enterprise WeChat public platform

WeChat Call Center

A call center module extends from the customer service module. Why is the WeChat call center separately discussed? This is because the call center is part of the larger CRM, but it is unique because of its special business format. The design for call centers is quite special and can be used for customer service, outbound sales calls, and even for preheating or invitations to marketing activities.

Customer management module

Customer management is mainly the basic module developed by WeChat public platform for customer information management, customer classification, customer communication care and customer life cycle management. Customer information management can establish basic customer information files through the interface for obtaining basic user information, and obtain customer location information through the interface for obtaining user geographical location. It only needs to establish location trajectory management instead of simple coordinate location storage. By following subscription events and unfollowing events, record the customer's following time and unfollowing time.

Statistical report management

The statistical report management developed by WeChat public platform is indispensable, but it is also the most difficult to maintain because it needs to be shown to the boss. . WeChat's open interface is not related to data, so you may have to figure out many things by yourself.

Service Management Module

The WeChat team once issued a statement: WeChat is not marketing, but customer service. Indeed, WeChat’s one-to-one private interaction is most suitable for brand customer service, especially after the customer service interface is opened. The essence of service is that the customer initiates a request, the brand responds and provides feedback, and the cycle continues until the customer is satisfied. Initially, it was originally based on the interface for receiving user messages and replying messages to users to realize receiving and sending WeChat messages. However, due to the six-second limit, many customer service actions were not completed in time. Therefore, the customer service interface appeared, which can achieve reply within 24 hours, so that the WeChat public platform development can easily complete the internal processing actions and respond or reply to the customer's WeChat request. Customer service management also needs to receive event push interfaces and custom menus to implement multi-trigger mechanisms for customers, so that customers can initiate WeChat requests at any time through various methods such as custom menus and messages.

WeChat Intelligent Interaction Engine

Speaking of members, the best example is Chen Kun’s official account. What he basically implements is a member WeChat portal, and the functions used are mainly Oauth2 .0 authorization interface to implement actions such as obtaining information on web pages. The membership module developed by the WeChat public platform can be designed by designing an HTML5 member handheld portal page, and at the same time docking with the customer management and other modules developed by the WeChat public platform, forming a complete management system developed by the WeChat H5 member portal and the WeChat public platform. By analogy, you can use the Oauth2.0 authorization interface HTML5 to implement other WeChat portals of the enterprise, such as mobile websites, enterprise portals, internal OA, etc. This area does not belong to the development of WeChat public platform, so Ye Kai will not go into details.

Marketing Management Module

The WeChat team’s “WeChat is not a marketing tool” refers more to not bombing marketing, not pushing messages every day, but to channels, to In terms of personalization and CRM, precision marketing and permission marketing are still one of the directions for optimization. Therefore, in the development of WeChat public platform, marketing management is a module that needs to be carefully designed. The core of marketing management for WeChat public platform development is to establish pull marketing rather than push marketing. Therefore, it is recommended that brands try to abandon the one-push-a-day bombing model and instead design pull marketing that attracts customers to actively trigger. From this perspective, single-sending message interfaces based on message templates should limit, or limit batch marketing, and encourage one-to-one downstream template messages triggered by customer events.

The core of WeChat is a communication tool. This tool attribute firmly sticks users to the platform.

Users and companies can communicate very conveniently on it, so WeChat has naturally become the company's CRM (Customer Management System) platform to face loyal users, which also gives companies the opportunity to introduce services to the platform. In fact, in addition to CRM, many companies have begun to try to introduce direct transactions based on customer scenario needs. This method is no longer just a brand promotion in WeChat marketing. Yipin Witkey Network has gathered millions of professional Witkey talents in WeChat platform development, micro mall development, WeChat interface development, etc. As long as you post your task requirements on the website, professional Witkey services will be provided to you.