Cctv exposure melon seeds used car sales problem car. Will Sun Honglei be implicated in brand endorsement?

According to CCTV's exposure, melon seeds used cars sell defective cars, which has caused losses to consumers' rights and interests and caused heated discussion among netizens. Because this is not the first time that the melon seed platform has been exposed, before that, they exaggerated the propaganda content and were also warned by the relevant departments. Its spokesman is Sun, and everyone is familiar with it. Through this incident, Sun will also be implicated.

As the image spokesperson of melon seeds used car platform, Sun should be responsible for the products he endorsed. People know that this platform is promoted through this kind of publicity, and Sun has great influence and many fans. Seeing that their idols are endorsing a platform, these fans should think that this platform is relatively large and credible, so they buy vehicles on this platform.

However, the situation is not as simple as fans think. The melon seeds second-hand car platform sells problematic cars, which damages consumers' rights and interests, affects their life safety and hurts consumers' consumer confidence. At the same time, the image of its brand spokesperson Sun has also been affected to some extent. Now people may not believe Sun's advertisement, which has damaged his reputation to some extent.

Therefore, this is a wake-up call for celebrity endorsements. When endorsing a product, we must look at whether the product meets the relevant national regulations, whether it is a good platform, and whether it is a formal platform. Only in this way can people who support themselves and like themselves have a good buying experience.