The war between WeChat and the new forces is imminent.

Perhaps people have been waiting for new social software for a long time; Maybe people's new social needs need to be released; Perhaps, people have long been tired of the ecosystem built by WeChat. Therefore, when we see all the news about WeChat, we are always inexplicably excited. The popularity of bullet messages in a short time just illustrates this point. After the news of the bullet, Xin Wang and Zhang Yiming's involvement in the social field showed us that the social field, which was originally dominated by WeChat, may usher in a new pattern of scuffle among the three countries.

Although many people are not optimistic about the new social software to challenge the dominant position of WeChat, all temptations should be encouraged, just as we expected WeChat at the beginning. Although the dominant position that WeChat has formed cannot be challenged or conquered, the addition of new entrants may enable us to re-examine and look at the social field, and we can find new development possibilities from this field.

When people take it for granted that WeChat is the only one, some people may have seen the gap in the social field and started to beat the dominant position that WeChat has formed through new temptations and attempts. The constant annotation of new social activities will undoubtedly bring the current stagnant social field into a brand-new development state. We can't speculate on the internal factors that inspire people to participate in the social field tirelessly, but we can only spy out the reasons that lead to the emergence of new social interaction from the perspective of the industry.

With "new" as the leading factor, the social field also needs "new impetus"

Looking at the current Internet market, almost all industries are facing a new change led by "newness". Many industries that are booming in the Internet era, such as new retail, new finance, new travel, etc., have begun to shift their development vision from the perspective of the Internet to a new perspective. Similarly, in the social field, we are also looking forward to the emergence of "new forces".

Although WeChat occupies a very important position in the whole social field, it is not an exaggeration to describe it as "one big family". However, we can't deny that WeChat is still a social software that was born in the Internet era, stronger than the Internet era and built on Internet technology. When the powerful development momentum brought by Internet technology still cannot promote the development of the industry, new technologies are also needed in the social field to solve the pain points and problems that Internet technology cannot solve.

Perhaps, because of this, we can see that Xin Wang, Zhang Yiming and Luo Yonghao will constantly test the reaction of the whole market with new models, new technologies and new products. Although the bullet news of Hammer Technology was a flash in the pan, it then disappeared. However, we can see people's expectations for new social ways from their cheering support for the bullet news. Perhaps this is also the fundamental reason why Xin Wang, Zhang Yiming and Luo Yonghao have always coveted socializing.

At the moment when the development of the whole industry is shifting in the direction of "new", a brand-new change with "new" as the main tone may also occur in the social field. Although it is still difficult to challenge the current dominance of WeChat, if we can find a better entry point, we can still find an opportunity to break through the WeChat barrier. Just as Pinduoduo found a breakthrough in the counterattack under the attack of Ali, JD.COM and other e-commerce giants, we can also find new ways of development in the social field, so as to achieve new breakthroughs.

With the help of "new" power, new demands in the social field began to appear.

If the "new"-led changes that are taking place in the external industry make us see that the social field also needs "new power", then the new demand in the social field provides a steady stream of power for its development. The decline in WeChat activity and the decline in the opening rate of WeChat official accounts are the direct manifestations of this phenomenon. People no longer just meet the social ways based on WeChat, but start to generate new demands.

It is precisely because of these new social needs of users that Xin Wang, Zhang Yiming and Luo Yonghao have seen the possibility of social change. Meeting users' latest social needs and making up for the vacancy of WeChat, thus ending the unique development situation of WeChat, has become the key reason for these people with keen sense of smell to deeply participate in the social field.

At present, users' social needs are no longer limited to the graphic display mode of WeChat friends circle, and the rise of short videos is a direct manifestation of this demand. In the future, social interaction may shift from graphic to video, and users will be reactivated through the vivid display of video, which will really awaken the circle of friends that has become increasingly quiet.

In addition to content, the way people connect may no longer be based on Internet technology. By adding new technologies such as big data, intelligent technology and blockchain and reconstructing a new social technology system, it may be possible to activate the strength of every social individual and revitalize the dead social circle. The evolution of technology provides continuous support for the development of social industries, and building new social channels based on new technologies may be the main direction of future social development.

The current "new"-oriented industry changes have made it possible for new social forces to emerge in the social field. When many "new"-oriented concepts such as new retail, new finance and new travel are constantly emerging, new social activities are coming to the fore. If this brand-new change led by "newness" opens up a brand-new development logic, then the upgrading and change of users' needs may be the root cause of the emergence of new social interaction.

How to meet the new social needs of users with new technologies, new models and new means, and how to build a brand-new social system, so that the social field can be perfectly integrated with external industries such as new retail, new finance and new travel, may be the main areas that people will continue to try and explore in the future. In the face of the constant intervention of external forces, WeChat may not give in easily, and its battle with external forces may start.

Wechat, which has survived repeated contests with Internet giants such as Ali, Netease and Sina, may begin to face new challenges. Different from the past, these new challenges are not traditional Internet giants, but new entrants. They didn't have a burden. They just spied into the weakness of the WeChat social system and began to devote themselves to it without hesitation. As a result, an ant elephant drama will be staged not only in the e-commerce field, but also in the social field.

New socialization is coming out, what is the future direction of social field?

When the first half of the social campaign in which the Internet giant participated was over, WeChat became the final winner. After several years of quiet development, the social field has also ushered in new changes. Although these new social entrants can't challenge the dominance of WeChat in a short time, their continuous involvement and division of WeChat territory will become the theme for some time to come. Therefore, when new social interactions begin to appear, the battle between old and new forces may have begun.

As the curtain rises, challengers may appear. Perhaps Xin Wang, Zhang Yiming and Luo Yonghao are just the beginning. In the future, as the battle curtain in the social field continues to open, there will be more new entrants. In this way, those competitive bridges that we often see will begin to appear in the social field, and the whole social market will enter a brand-new competitive state, and chaos, congestion and competition will begin to appear.

On the one hand, WeChat will continue to consolidate and develop its dominant position, and some new functions and changes will begin to appear more and more. The speed and frequency of WeChat changes may be more frequent and intense than before; On the other hand, new social tools will constantly discover the loopholes and shortcomings of WeChat, allowing users to begin to experience more social experiences based on new technologies, new models and new means.

When the external industry has been shrouded in a "new" atmosphere, the social field may also need "new" elements to join. The struggle between the old and new forces will gradually open, and new entrants and challengers will continue to join, thus bringing the seemingly peaceful social field into a new stage of development.

New social models and products will continue to emerge. Wechat is a social tool based on Internet technology. When new technology becomes the theme of industry development, the application of new technology in the social field also begins to increase. Starting from the application of new technologies in the social field, new social models and products will emerge constantly, and will subvert our existing social ways, thus opening a new social era.

When the bud of new socialization begins to appear, there will be more new social products and models in the future, subverting our cognition of traditional social ways. Just as the e-commerce field is not dominated by Alibaba, the social field will no longer be dominated by WeChat. New social ways and products will enter through a small incision and will open a new era that will change people's social ways.

The social logic dominated by Internet technology will be replaced by the social logic dominated by new technology. Whether it's WeChat or Weibo, or Momo or Exploration, the underlying logic of these social tools is actually dominated by Internet technology, and the whole social channel is built on the Internet channel. When the new socialization begins to sprout, its bottom represents the sprout of new technology, from which we will see the emergence of a brand-new social logic dominated by new technology.

Although we don't know what the future social software will look like, one thing is certain: the future social tools must add the power of new technologies, and reconstruct a brand-new social channel through new technologies, instead of simply redoing it with Internet technology. In the end, it will only be a flash in the pan, and it can't really retain users. The so-called new socialization has just become a simple concept, which cannot be implemented and realized.

Therefore, when the new social interaction begins to sprout, we can almost conclude that the new social interaction mode based on the logic of new technology will become a main direction. Whether it is an ordinary entrepreneur or a unicorn that has been developed, we can almost be sure that the underlying logic of new social interaction must be reconstructed based on brand-new technical logic. If not, then the so-called challenge to WeChat can only be a farce.

When the end of the Internet became inevitable, the confrontation between old and new forces began to appear in more and more fields, and the social field was no exception. Although the dominant position of WeChat can not be challenged, the status quo of calling for new products and new models in the social field is becoming more and more obvious. At the moment when new social activities are on the horizon, what we need is to find a brand-new business model and product different from the Internet, not just a social marketing battle with the main concept, but its essence is still a lot of bumps.