Bank Women's Day Customer Activity Plan

Bank Women's Day Customer Activity Plan

In order to ensure that activities can be carried out correctly, it is often necessary to prepare detailed activity plans in advance, which can clearly define a general direction for an activity. Then the question is coming, how should the activity plan be written? The following is the customer activity plan for Bank Women's Day that I helped you organize. I hope it will help you.

Bank Women's Day Customer Activity Program 1 I. Activity Background:

March 8th International Women's Day is an annual Women's Day. With the continuous improvement of women's status in modern society and the increasing independent economic ability of women, Women's Day has gradually become a marketing festival that merchants attach great importance to, and banks have also launched a series of marketing promotion activities that make women feel excited. The promotion plan of China Everbright Bank on March 8th is to promote products and brands according to the specific holiday atmosphere, take advantage of consumers' psychology, take the initiative to attack, carefully plan, and comprehensively use marketing means such as network layout, interactive marketing, roadshow publicity and media promotion to seize market share, improve product sales force and enhance brand affinity and influence.

Second, the promotion purpose:

Promote the series of wealth management products of China Everbright Bank, improve the brand's popularity and reputation, expand the brand's influence and appeal through activities, and increase the credit card amount of Sunshine Card of China Everbright Bank.

Third, the activity ideas:

1, follow the trend and win-win cooperation. The potential is weak, and it is difficult to achieve great influence and great achievements on one's own. Even if it is realized, its contribution to itself and resource consumption are significant and considerable. In the case of a certain investment, in order to obtain high output and excellent return, it will be a good choice to combine the right enterprises. Therefore, in this activity, China Everbright Bank can cooperate with a large-scale shopping mall chain enterprise (such as Youa), make use of the same target audience and holiday concept of the shopping mall during the March 8th Festival, strengthen cooperation between them, integrate their respective superior resources, join forces, jointly create momentum, expand the influence of holiday activities, and further improve the effect brought by the activities. Show the financial products of China Everbright Bank and China Everbright Bank to our target audience more deeply, so that they can have a deeper and thorough understanding of Sunshine Financial Management.

2. Vivid and unique, with a prominent theme.

This activity, whether it is publicity and promotion in the early stage or interest in the middle stage.

To entertainment, or a wonderful continuation in the later period, we will closely combine the characteristics of festivals and the characteristics of banks to carry out activities. The whole activity will be targeted step by step and climax after climax. By enhancing the interactivity of the competition and the participation of the audience, the effect of the activity can be improved to the greatest extent. Let our target audience know about Sunshine Financial Management in a relaxed and harmonious atmosphere, get familiar with the characteristics of Sunshine Financial Management products, and further deepen the brand awareness and product memory of China Everbright Bank.

Theme of the event: (to be determined) "Who is the housewife who can manage money best", "Women with money at home" and "Women with money have ways" held the event "Who is the housewife who can manage money best" on March 8th. The whole competition will be closely combined with the corporate image and product characteristics of China Everbright Bank, such as setting up financial questions and answers according to the product names and product characteristics of China Everbright Bank Plan A, Plan B and Plan E, and spelling out the number one gold medal. Try to be lively and interesting, so that the audience can remember China Everbright Bank and its products in a relaxed and happy environment.

Verb (abbreviation of verb) activity promotion;

The media and public opinion promoted these activities. In addition to a little cable, the whole activity must of course be controlled by the media to expand the audience and enhance the communication effect of the activity. Through face control, it is not only helpful for activities, but also an opportunity to publicize and enhance the brand and image of enterprises.

Bank Women's Day customer activity program 21. Activity theme:

Welcome "March 8th" real feedback.

In order to repay customers' long-term support, the sub-branch specially held the "March 8th" credit feedback activity, which enhanced the brand awareness and service level of the whole bank, won a good reputation, and laid a solid foundation for completing the tasks in the first quarter and the whole year of 20xx.

Two. Purpose of the activity: Through this activity, the banking business will strive to achieve the following goals at the beginning of 20xx:

1. The number of new customers exceeded the best level in the same period in history, the customer structure was improved and the quality was further improved.

2. The balance of savings increased by 3 million yuan, the activation rate of online banking reached 50%, and wealth management sales increased by 200,000 yuan year-on-year.

3. Successfully complete various business indicators.

Third, the activity time:

March 5 to March 8

Four. Target audience:

All customers who hold our bank cards and passbooks and new account opening customers.

Verb (short for verb) activity:

During the 1. activity, all customers who apply for time deposit in our bank will get a gift to welcome the "March 8" real feedback activity.

2. During the event, in order to celebrate Women's Day on March 8th, the bank launched two wealth management products specially designed for lesbians: 153-day 77 wealth management bonds, with an annualized yield of 5.15%; 83 wealth bonds with an annualized rate of return of 5.4% in 365 days; All high returns, waiting for you to participate.

Six, the establishment of the activity leading group

Division of labor: During the activity, the tellers in the outlets wear work badges in a unified way, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

Han Dan is responsible for uniformly hanging publicity banners and publicity display boards at outlets; Wu Xiaoming is mainly responsible for guiding the publicity information desk of outlets, guiding customers to participate in activities in an orderly manner, and actively doing a good job in collecting prizes; Feng is mainly responsible for the reception and service of corporate customers, actively guiding corporate customers, recording their basic information, guiding corporate customers to participate in activities in an orderly manner, and actively collecting gifts from corporate customers.

On that day, the sales staff at the front desk actively carried out high-quality service of outlets, improved the service quality of counter business, guided customers well, and effectively enhanced the service image of outlets.

Off-duty staff, one is responsible for the reception at the door, guiding VIP customers and providing green channel services.

The other is responsible for distributing gifts and backstage services.

Credit personnel at outlets should make recommendations to credit customers respectively and actively participate in our activities.

Seven. Implementation arrangement

1. The lobby manager should do a good job in the early publicity of the business hall.

Specific requirements: the lobby manager wears ribbons to publicize and guide customers in the lobby.

The wealth management manager wears ribbons to publicize and explain wealth management products to customers waiting for business in the lobby.

2. Contact the personal business department of the municipal branch, use the information base to build a short message publicity platform, and inform customers of our social security IC card by short message.

Specific requirements: Contact An Bin, Personal Business Department, and use SMS platform to send promotional messages to ic social security card customers.

3. Off-duty personnel conduct door-to-door publicity for each unit every day.

Specific requirements: the sales staff are divided into two groups, and the assistant to the president will bring off-duty staff into the unit every day to promote our products and issue business cards.

Eight, award setting:

Brand toiletries, cosmetics and other female products.

During the activity, all those who come to participate in the "Welcome March 8th" real feedback activity organized by our bank will be given gifts.