How schools use new media platforms

1. Based on the characteristics of data-based content, it can conveniently manage student information and expand the exchange of school information.

For example, a school management work platform can be established. Through the input of student information, student information can be viewed in batches, allocated and selected in terms of administrative matters such as merit evaluation, establishment of medical insurance, work-study, and loan processing. The right students, greatly optimizing student staff hours. At the same time, email (E-mail) and Fetion groups can also be used to carry out university student management work. Email, Fetion, and WeChat groups are replacing the status of telephone calls. Due to their powerful group sending functions, university staff can conduct instant one-on-one meetings. Communicate more. In student management, colleges and universities can use emails, text messages, or bulk sending of pictures, audios, and videos to promote colleges, download notices, and news policies, so that students can familiarize themselves with various situations in the first time. Staff can use group emails, group text messages and group WeChat to send brief information about campus news and other media content to each student as soon as possible to facilitate students to understand the news.

2. Highlight the ideological and psychological orientation of students.

With the development of market economy, material society and the diversification of today's values, college students are exposed to more temptations. In addition, the interactive communication speed of the media is much faster than before. Students in the shortest time can A large amount of unfiltered information has been obtained. Due to the lack of correct judgment of information and the role of curiosity, students will re-disseminate the information centered on themselves, resulting in the proliferation of bad information. Therefore, colleges and universities must be good at using the Internet, QQ, Use new media such as Weibo and blogs to guide students. For example, for some sensitive political and social issues, through campus BBS, colleges and universities can understand the voices of students, understand the direction of public opinion, and provide timely guidance. In addition, mobile phone text messages, Weibo followers, QQ chat, etc. can also be used to strengthen communication between teachers and students. For example, by observing QQ signatures, student managers can easily understand students' inner movements and life situations, which makes it easier for student managers to help students get out of trouble when students have psychological problems or incorrect values, and better promote teaching management.

3. Promote students’ cultural life.

College students pursue trends and fashion. Student workers can learn from new media marketing strategies to strengthen the promotion of students' cultural life. If you can follow it through blogs and Weibo