What points should Alibaba pay attention to when releasing information?

The top ranking methods of Ali's business information are as follows:

1. Publishing price information will rank higher than ordinary information.

2. Re-sending information will rank high with commercial information. Honest members can resend information every day, and ordinary members can only resend expired information.

3. Integrity members who participate in Ali bidding and successfully win the top three will rank in the top three during the promotion period.

One. Methods to improve activity and release information in advance:

1. Tradelink should spend more time surfing the Internet and negotiate with contacts.

2. Use more functions of Tradelink.

3. Make more use of various functions in the customer management system.

4. Use Tradelink. After Tradelink is offline, keep your mobile phone online and send more text messages.

Two. Business information ranking rules: (friends can adjust according to the rules to make their business information rank high)

If you search in the search box of Tradelink, it will be classified according to your activities in Tradelink. If the activity is not high, you will

It's in the back. If you enter keywords in the search box on the homepage of Alibaba website, you can search.

The ranking of information on the website is related to the commodity name in the title of the information you published, the keywords set when you published the information (that is, the commodity name), the keywords used by searchers when searching, the time when the information was published, and whether it can be used for Alipay transactions. At present, the information ranking on the website gives priority to the commodity name in the information title, which is the core name of the commodity at the end of the information title, and gives priority to the price information that can be traded with Alipay when the keyword matching is accurate.

At the same level, the business information on the website is sorted according to the following business rules:

In the first round, 1 pieces of information released by members in three days were extracted from each family. According to the price of Alipay, the price of Alipay is not supported, and it is not sorted. The information of each member is only extracted once.

In the second round, the information published by the remaining members of the integrity link will be extracted from each family. The extraction rule is the same as the first round.

The third round is to extract a piece of information released by ordinary members from each family in time. The last round is to arrange all the remaining information in reverse chronological order. At the same time, doing business online, ranking the price of information, the activity of online negotiation with business friends, and your credibility index can all be used as optional ranking conditions.

The first trick: establish and maintain a good store.

The store is equivalent to your physical storefront, so you should pay more attention to the door, style, window, product display and company introduction. After all, that's your window to communicate with customers. There will be a difference between trying and not trying.

The second trick: make good use of Tradelink.

Keeping Tradelink online for a long time is the key. If possible, before 12 pm, you can also let someone take care of Tradelink. You don't know when the client is looking for you. If you don't take the initiative, wait for him.

In addition, Tradelink is highly active, and it will get additional publicity from Ali, and it will not cost money to advertise. Our company has won the highest activity in Ali industry for many times, and has received a lot of publicity and promotion, so it is profitable.

The third measure: often publish product information.

Be sure to let customers search for your products. Therefore, it is necessary to release product information frequently and let the information come first. Otherwise, you will be submerged in a huge amount of information and sink into the sea, and you won't get any chance.

It is necessary to publish product information every day. Pictures that release product information must be beautiful and conspicuous. Clarity is necessary. The instructions should be as detailed as possible to make customers want to buy them.

The fourth measure: participate in the bidding ranking.

Not only let customers search for your products, but also let them see them at first sight.

Customers often have no patience to turn over many pages to find information, so the more opportunities, the bidding ranking can make the company's product information rank in the top three. When customers search for this product, they will see your product first. Naturally, the higher the browsing rate, the more opportunities you will have than others.

To participate in bidding, the most important thing is to choose keywords, and it is very important to choose appropriate keywords according to customers' search habits. At the same time, refer to the search volume of this keyword. Spend money to get results.

China people's habit is to pay attention to the first, and consider the competition (that is, ranking first) when funds permit. Reasonable use of bidding can bring you unexpected benefits. Of course, it is very important to cooperate with the later bidding work.

Doing these things well can let customers see your products and get to know you initially. Customers will come to Tradelink to find you. If you use Tradelink to communicate effectively with customers, you can bring you business.

Another chapter seven kinds of weapons

The community resources on Ali are quite rich. It is also important to make good use of community resources to let customers know about you and get to know you. Sun Tzu's art of war pays attention to strangeness and right. Making good use of forums and bloggers sometimes brings unexpected surprises.

The fifth measure: use the forum skillfully.

You can make a lot of good friends when you are free, and the road is easy with more friends. In addition, send more essence posts, especially in related industries. If your post is wonderful enough, customers will find you. Everyone wants to deal with experts. Try to be an expert in a certain field, write some good posts, and you will get a lot. Of course, using forums skillfully to promote companies, products and individuals is a science. By the way, the page views of Alibaba forum can let Baidu and other search engines search for some posts without spending money on advertising.

The sixth trick: make good use of blogs.

If customers want to cooperate for a long time, they will definitely find ways to get to know you. In fact, my early blogging was just for my own amusement. Later, many customers told me that they had read the orders placed by my blog. Because the text is like a person, I feel relieved after reading the blog, so I quickly placed an order and solved the trust problem. Recently, I have put a lot of effort into blogging, which is both humanized and professional, and achieved good results.

Of course, a key point of blog marketing is to set keywords, enter search engines, and let more customers find you, which is also the key to success.

The seventh measure: deliberately form a circle.

Community is a place rich in human resources. It is also important to interact with the host group. Business alliance, information exchange, resource sharing, multi-party cooperation. This is Ali's advanced skill in doing business.

Besides,

Don't publish duplicate information: don't think that if you publish more information, the chances of others seeing it will be greater. When customers enter your website and see a lot of repeated information, it will only bring the opposite effect in the end, which will cause customers to distrust and think that you are spamming information.

The title should be simple and clear: if you can explain your products and business opportunities in one sentence, don't write too long, because customers will click to read the detailed description carefully. Too complicated or simple titles will lead to poor search results.

Third, the detailed description should be as detailed as possible: a detailed description is equivalent to the promotional words of your product, which is easy to attract people's attention, but a poor description will make customers lose interest at once. After all, customers who want to trade need the most detailed product description.

4. Use high-quality pictures: High-quality pictures are very important for products and business opportunities. After all, customers can't see the real thing online. If there are no pictures or the pictures are small and fuzzy, the first impression will be poor. If a product has a picture of the same quality as an advertisement, its appeal will be greatly increased.

Update in time: It is also important to update your products and business opportunities in time. How would a customer feel if he didn't know that the products on your website had been discontinued before calling you?

Importance of keywords: keywords filled in by products and business opportunities are very important for search. Keywords should include the professional name of your product and the name of a broader level, even the name of a large category, so that the chances of being searched will increase.

Selection of seven categories: choosing the most suitable category can obviously increase the probability of trading. For example, customers will not be interested in companies that buy chemical toys.

Create a classification series for eight pairs of products: If you have a large number of products, putting the products into different product series will make your website cleaner, clearer and more organized for customers to watch.

There is also how the released product information ranks high. Do the following, and the information you publish will definitely rank high.

You can try it, exclude other factors, and resend it once or twice a day ... the search results are different.

In addition, if you are an honest member, you can participate in keyword bidding, and your information will be more advanced than other members.

Re-send frequently in different time periods, and your information will rank high.

Ali reminds you to resend information every day (once every 24 hours) to make your product information rank high. I believe that most members have done it. When did you resend it? Did you make a search comparison before and after resending? So it is also important to simply resend the information. My method is.

1, I used to resend information from 7: 00 to 8: 00 every day, because most people are at work around 9: 00, so it is better to resend your product information at this time.

2. I will resend half of the information at 7-8 o'clock every day to ensure that the information of working hours is advanced; The other half of the information is forwarded at 17- 18, which can ensure that the information at night is advanced. Ali updates information regularly. I focus on 17: 00 to 18: 00 every day. Send messages several times during the period (at a cost). If you grasp the time, make sure that your information search ranks fourth or fifth (the top three are bidding companies), and the time is as long as 13 hours. For the other half of the earth, it is daytime and working hours, so it is the prime time for our export enterprises. So I bid on this time of day as a keyword, search my keyword "bamboo charcoal fiber" many times, and resend my information in time (I calculate it in minutes) to ensure that China people (businessmen) on the other half of the world can search for you. ...

If time permits, you can also distribute your information evenly and resend it in several different time periods, which will be better.

You can try it, exclude other factors, and resend it once or twice a day (it must be price information) ... the search results are different.

In addition, if you are an honest member, you can participate in keyword bidding, and your information will be more advanced than other members. Ordinary members should change the expiration time to 10 day, so that you can resend the information on 10 day, which is earlier than other ordinary members' information and easy to find you.

Also, we are all online merchants. The so-called online merchant is to use the Internet to buy and sell goods. Since we operate enterprises on the Internet, we cannot do without product keywords. Therefore, the lifeline of online merchants is keywords. It can also be said that the lifeline of the enterprise is the keyword. Some friends think what I said is too serious. It's not that important, is it? You are wrong, so how to manage product keywords?

1, choose your own product keywords first. For example, the main products I manage are bamboo charcoal, bamboo charcoal fiber yarn and bamboo charcoal fabric, and there are many different names at home and abroad. Then according to people's search habits, determine your keywords, in China, my products cotton yarn, bamboo charcoal yarn and so on. In foreign countries, the key words of my products are bamboo charcoal, bamboo charcoal fiber yarn, bamboo charcoal fabric and so on.

2. Use your own product keywords. When publishing information pictures, you should use these keywords as product names. The more product pictures you publish, the wider your keyword coverage, and the easier it is for customers to find you. ...

3. Focus on your first keyword. My first keyword is bamboo charcoal fiber. I can't search 10 times a day, and the key point is the ranking of information. If the information ranks lower, I will modify the information type (biting price, clearly marked price, ordinary) you posted in time. If you do it seriously, I guarantee that your product information ranks in the top six. If you don't believe me, you can search my keywords at any time and rank in the top six.

4. Add your keywords in time. Colleagues are not only your competitors, but also your mentor and friend. You should often go to the teacher's website to study and ask your customer service. How did you find you? Some of my keywords are learned and provided by customers. In short, let people without me and people with me do it. As you can see, among my peers, my products are the most comprehensive.

For example, if you send 10 messages (valuable), I suggest you resend one every hour, so that your message can get ahead. It is best to resend at 7: 30- 17: 50, and it is useless to resend at other times.

Ali stipulates that it can be reissued once every 24 hours, not all at once.