The insurance company made a good start in publicity.

First, improve ideological understanding and attach great importance to "a good start". There is a saying in the industry: "A good start is always a good year". These years' marketing practice shows that this sentence is reasonable. Because, from the performance point of view, this battle was well played in the first quarter, which can lay a solid foundation for completing the objectives and tasks of the whole year. In terms of team building, winning a "good start" and playing the first foot can better stimulate the confidence of the team and mobilize and stimulate the marketing enthusiasm of the team. Therefore, the marketing managers of various institutions must attach great importance to the work of "getting off to a good start" ideologically.

Two: prepare in advance and make careful arrangements. Look first, and you win. It is very important to prepare well in advance for any work, and it must be carefully deployed and systematically arranged. The same is true of winning a "good start". It is necessary to formulate a specific implementation plan in advance, make clear the business objectives, key work and marketing rhythm, put forward relevant requirements, and vigorously publicize them in the team, so that the team and employees can understand how to do it and know the goals and tasks to be achieved before the decisive battle.

Third, do a good job of mobilization and create a strong atmosphere. Consciousness determines action, and action determines the result. The campaign is a "good start". Only when the ideas of the organization and employees are unified, the awareness is enhanced and the atmosphere is strong can we receive good results. Therefore, on the occasion of a "good start", all institutions should hold a number of different types of kick-off meetings, do a good job of starting all employees, post relevant posters in the workplace, create a strong atmosphere, improve the ideological consciousness of each employee, unify their thinking, and make every team and employee attach great importance to this activity and devote themselves wholeheartedly to mobilizing and stimulating the enthusiasm of each team and employee.

Fourth, increase publicity to enhance customers' willingness to buy. At the beginning of the new year, some insurance companies will launch some new products. All marketing organizations should seize this opportunity and do a good job in new product marketing. Make full use of the news media for publicity, hold various creative lectures and make lectures, carry out insurance publicity into communities, schools and rural areas, increase insurance publicity, let citizens know about new products and further enhance their purchasing awareness.

Five: grasp the marketing rhythm and do two incentives well. To win a "good start", it is very important to mobilize and inspire the enthusiasm of the team, each employee and customers. Therefore, institutions should grasp the marketing rhythm and make incentives. First, do a good job in motivating internal business marketers, formulate incentive plans at this stage, do a good job in publicity, and further mobilize and stimulate their work enthusiasm; Second, do a good job in customer encouragement, and further strengthen the relationship with customers and enhance their willingness to buy insurance products through various forms such as holding customer associations and on-site lottery. Thereby increasing customer accumulation and realizing premium growth.

Six: do a good job in holiday marketing to boost performance growth. During the "good start" period, institutions should fully seize the good opportunities of New Year's Day and Spring Festival, do a good job in holiday marketing, carry out insurance knowledge publicity activities in various forms, and hold a production creation meeting to let more people know and master more insurance knowledge and enhance their willingness to take out insurance. So as to increase customer accumulation, develop and expand customer groups and stimulate premium growth.

Seven: strengthen follow-up supervision and performance appraisal. Tracking and evaluation is a powerful promotion to marketing business. Only by tracking supervision in place and strengthening performance appraisal can we get good results. Therefore, in the "good start" of the campaign, from the branches to the third-and fourth-level institutions, it is necessary to strengthen tracking supervision and performance appraisal at all levels, which can be tracked through mobile phone short messages, daily battle reports, weekly comments, on-site supervision and other forms. , and refine the assessment methods and objectives, from group to person, to further enhance the sense of responsibility and urgency of each organization and marketing staff.

Eight: enhance the overall situation awareness and strengthen the backup guarantee. The development of marketing business can not be separated from the support of backup departments. In a "good start", the government offices, human resources, finance, business management and other support departments should strengthen their overall awareness, give full play to their own roles, strengthen their support for the front line of business, and create a good environment for the smooth development of the front line of business.

Nine: do a good job in meeting management and constantly summarize and analyze. Doing a good job in meeting management and summarizing and analyzing the business situation is an important measure to promote the healthy development of the business. In the "good start" stage, all marketing agencies should hold special meetings in time, make a serious and comprehensive summary of the work in the previous stage, affirm the achievements, find out the shortcomings, and formulate the key tasks and goals in the next stage.

Ten: Do a good job in pattern recognition and create a competitive atmosphere. During the "good start" of the decisive battle, all institutions should commend and reward outstanding teams and individuals in time, and use their exemplary role to influence and drive other teams and personnel, so that the whole institution can form a United, harmonious and positive atmosphere, realize the improvement of overall performance, and ensure that the goal of "good start" is achieved as scheduled.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.