Combined with an e-commerce website I am familiar with, this paper points out its e-commerce transaction types and analyzes its business model.

The profit earned by Alibaba in B2B field enables it to support a "child" who only spends money at present, namely Taobao, a C2C trading website under Alibaba. "Taobao is still a child. Although there is room for development, it is important to cultivate it now. " Ma Yun said this.

Alibaba founded Taobao in 2003. In July of that year, it injected 654.38 billion yuan into Taobao. In July 2004, it was announced that it would inject another 350 million yuan into Taobao.

In China's C2C market, Taobao's rival Yi Bei seems to have more money. In March 2002, Yi Bei injected 30 million US dollars into Yi Bei to establish Yi Bei. In July 2003, Yi Bei injected another $654.38+500 million into Yi Bei.

The charge sources of C2C websites mainly include transaction service fees (including commodity login fees, transaction fees, reserve price setting fees, pre-sale setting fees, additional transaction fees, security payment fees and online shop fees), featured service fees (including font function fees, picture function fees and recommendation function fees), value-added service fees (information publishing fees and auxiliary information fees) and online advertisements.

EBay Yi Bei's profit model is to charge users fees such as store fees, commodity login fees and transaction service fees. The monthly fee for ordinary shops was originally 50 yuan/month, but it was reduced to 35 yuan/month in May last year; The landing fee of goods varies according to the type and price of goods. The cheapest landing fee is 0.8 yuan, while the more expensive ones, such as cars and motorcycles, are probably around 8 yuan.

"Competing with world-class competitors can show your strength." Ma Yun said. And the way he shows his strength is Taobao's free strategy.

Taobao is currently free for all businesses. Ma Yun said: "Taobao does not charge for 3 years. The C2C market in China is still in the market cultivation stage, and the free model is more conducive to staking. "

Can Ma Yun's free strategy land?

IResearch)2004 annual survey report shows that in China online auction market, there are 9.5 million registered users in Yi Bei and Yi Bei, 4 million registered users in Taobao, 400,000 registered users in eBay and 654.38+million registered users in other auction websites.

The report also shows that in 2004, about 42.5 million pieces were sold in China online auction market, with a turnover rate of about 40%, with a total turnover of about170,000 pieces and a turnover of 3.4 billion yuan. Among them, the turnover of Yi Bei and Yi Bei was about 2.2 billion yuan, and that of Taobao was about 654.38 billion yuan.

According to the data provided by Taobao, in the first quarter of 2005, the turnover of Taobao was 65.438+0.2 billion yuan, and that of Yi Bei was 65.438+0 billion dollars. Taobao reversed the situation for the first time.

"In addition to the localization service provided by Taobao, it is also related to Taobao's free policy." Ma Yun explained why Taobao came from behind.

"In order to avoid Yi Bei's transaction costs, some users did not use Yi Bei's Anfutong to pay for the required goods after they found it in Yi Bei, but chose Taobao's Alipay, which made some Yi Bei users actually become Taobao users." An employee of Alibaba said.

Alipay is a secure payment service launched by Alibaba's Alipay, which is used for online transactions. Alipay, as a credit intermediary, temporarily keeps the payment for the buyer and seller before the buyer confirms the receipt of the goods.

According to the data provided by Taobao, as of February 24, 2005, 79% of online merchandise transactions on Taobao were accepted through Alipay.

Taobao's free model today is a copy of Alibaba's model. Alibaba experienced a three-year free period before charging.

Ma Yun said: "At that time, Alibaba spent investors' money and only had confidence in a bright future; Part of the money burned by Taobao now comes from Alibaba's profits, and the other part comes from investors, which is also based on confidence in the future, because Alibaba is an example. "

"Taobao will continue to insist on free. When it is still collecting small money or staking, Alibaba is not in a hurry. " Ma Shuo

2. General Office of the Municipal Government?

1, introduced by leaders of the municipal government. ?

2, the municipal government bulletin. ?

3. Government affairs dynamics: important government affairs activities and work dynamics led by the municipal government. ?

4, the municipal government press release. ?