Enterprise Mobile Office: Nail Product Analysis Report

1, product introduction

Nail, produced by Alibaba, is a free intelligent mobile office platform specially built for global enterprises, including PC version, Web version and mobile phone version. Smart office phone, the message has been read and unread, and the message task management makes communication more efficient; Mobile office attendance, sign-in, approval, corporate email, corporate network disk, corporate address book, making work easier; Cool company, there is a nail, mobile office anytime and anywhere.

2. Core functions

2. 1 enterprise address book: create an organizational structure with one click, find people anytime and anywhere, with clear hierarchical management and clear personnel structure.

2.2 Free conference call: at most 16 people can initiate a conference call with one button, and each person can enjoy 1 0,000 minutes of free talk time every month.

2.3 Enterprise Group: The news has been read and unread, which is clear at a glance. Enterprise logo, new employees automatically enter, former employees automatically quit, enterprise watermark. Group live broadcast function, opening a new way of enterprise training.

2.4 D: The message must arrive, and it can reach the other party directly through in-app messages, mobile phone messages and 100%. Timing transmission can also be set.

2.5 Work application: Covers almost all scenes of enterprise office scenes, and comes standard with common functions such as approval, sign-in, log, announcement, nail pasting, nail tray and so on. Say goodbye to paper office. Through the application center, * * * enjoys excellent working methods from all walks of life, making work simpler, more efficient and safer.

2.6 Secret Chat Mode: There are three levels of privacy: primary to advanced. After the mail is read, it will be destroyed automatically, leaving no trace at both ends. No copying or forwarding. The avatar name is encoded to prevent screen shots.

2.7 Focus mode: dialogue grouping, grouping according to categories such as single chat and group chat; Message filtering will filter out conversations without new messages to avoid information overload; Group management, support new project grouping and priority sorting, and efficiently manage important projects and contacts.

3. Product slogan

Cool company, fix it.

Focusing on a new way of working, the target users aim at those business people who dare to break away from the old shackles, are unwilling to step by step, and want to try new ways of working and embrace confident things.

4. Product business model

4. 1, nail plate expansion package

Nail provides free 100G space for enterprises. If you exceed 100G, you need to buy space, which is divided into four package types, each 100G space 1000 RMB.

4.2. D recharge package

Give away 250 dices for free, and you need to buy them separately if you exceed the scope of giving. It is divided into five packaging types.

4.3, teleconference recharge package

After successful purchase, the department/personnel list must be set before use, and the validity period is 1 year. There are five package prices to choose from to meet the needs of enterprises of different sizes.

Second, product analysis

Basic functions: From the point of view of cooperation between superiors and subordinates and departments, there are standard functions such as IM communication, address book management, conference call, nailing mail, nailing board, schedule, meeting, sign-in, announcement, approval, daily newspaper, red envelope and collection.

Extended functions: Ding, secret chat, focus mode, enterprise square, third-party application center, etc.

Value-added services: nail tray space upgrade, call duration upgrade, D-number upgrade, nail phone cards and smart devices.

Three. Functional structure diagram

Summary:

Message: Message is not only an enterprise communication tool, but also adds a lot of assistants and recommendations, which leads to the overload of the message interface, and the red corner label is almost above 99+, which will reduce the work efficiency for people who control the red dot.

D: Instead, you can simply focus on creating schedules, meetings, tasks and tasks. Convenient and fast collaborative work, Ding's sending methods are divided into three categories: in-app sending, SMS sending and telephone sending, which solves the experience that messages must arrive.

Workbench: If it is an administrator, it will display the administrator's unique shortcut entry for work management: attendance, waiting for my approval, sign-in number, unread log and so on. It is more accurate to say that it is an application center than a workbench. In addition to standard common applications (nail tray, nail mail, calendar management, sign-in, announcement, approval, etc. ), the application center nails as an ecological platform for enterprise intelligent office, covering all kinds of office scene applications of large, medium and small enterprises, and fully meeting the needs of different industries and different enterprise roles. In addition to the officially recommended application center, employees can also customize templates to meet the individual needs of enterprises.

Address book: This function is similar to other competing products in the industry. The standard address book list and grouping function can quickly find people and organize management. Among them, the characteristic function is the enterprise square, where you can find the enterprises and products and services you are looking for, help enterprises find business opportunities and expand customers.

Mine: It contains three main product plans, one is personal details management, and the other is personal space and collection management. Second, enterprise office applications should be rich in scenarios and diverse in functions. My customer service and learning center can help novice users get started in enterprise management quickly. The third is software and hardware. In recent years, great efforts have been made in intelligent hardware, and intelligent devices such as punch card intelligent front desk, attendance, screen projection and cloud print have been introduced. The ecological connection of enterprise office has been established from online to online.