How to improve the opening rate and reading rate of e-mail marketing promotion

1) Create a sense of urgency in the subject of the email, encourage the recipients to open the email, and suggest that the goods are scarce instead of showing that they are deliberately promoting sales, and the products or services are limited, so that they can take immediate action. In addition, try not to add the date directly in the subject line, otherwise, people who check the email every few days may think that the email is outdated and miss the customer.

2) The theme should be as concise, clear and focused as possible. For example, think objectively and ask yourself, "If you accept this email, will you be interested in it? Do you understand what this company wants you to do?" Read the subject of the email aloud and read it to your friends or colleagues so as to get timely feedback from them. Themes should be timely and relevant. Avoid using exclamation marks or overly enthusiastic language, otherwise, readers may think you are untrue.

2. Write down the contents of the email

The content of the email should be differentiated, giving the customer the feeling that it is a one-on-one conversation, just like making the user feel that he is only sending this email to him alone. It's not a group award, it can make users feel respected, it's a communication method established for him and exclusive to him. Of course, under various conditions, it is often difficult to fully realize one-on-one communication. Here you should grasp the familiar features of users. For example, adding the customer's name, company or product to the content is the only information of this user. In addition, multiple email templates (A/B templates) can be designed, and multiple email templates can be selected when sending, and multiple tasks can be sent alternately, so as to avoid sending a large number of duplicate contents in a short time and optimize the push effect.

3. Track email statistics in time.

Any form of marketing promotion of enterprises must follow the results. Without analysis, they cannot fully understand the whole marketing effect. In Rushmaiil email marketing platform, there are detailed statistical reports, including delivery rate, opening rate, click rate, unsubscribe, failure reasons, failure details and so on. , so that every promotion can clearly understand the final marketing details.

4. Carry out supplementary marketing activities.

Doing a good job in marketing is not only EDM marketing, but also needs to supplement EDM marketing with advertisements from other media channels. Rushmail platform also has network-wide marketing, which can publish enterprise news articles in major media, and users can also embed third-party news articles in the mail content to increase customer information.

To sum up, EDM marketing is a continuous work. Through your marketing, you can build a personalized brand experience, build trust and build relationships with customers.