Three excellent model essays on investment promotion work plan

Time flies, we have ushered in 2022 full of new hope. In order to work more wholeheartedly in 2022, let's write a work plan together. The following are three excellent model articles of investment promotion work plan that I share with you for your reference. You are welcome to read them.

? Excellent model essay on investment promotion work plan

? Foreword:

? 20xx joined the company in July as the deputy general manager, in charge of the work of the investment promotion department and the operation department. The following is a summary of my work since I joined the company.

? Summary of main work of attracting investment:

? Firstly, market research is conducted and a series of preliminary investment work is finally formed, such as project research report, overall positioning of shopping malls, commercial proportion planning, brand base planning, brand gap map, shopping mall route planning, leasing decision documents, etc. Secondly, it is a series of mid-term work, such as department personnel organizational structure design, team formation, job responsibilities, system flow, contract text, department budget, inverted investment promotion plan, rent implementation policy, investment promotion rhetoric, investment promotion manual formulation, etc. From the beginning of September, 20xx, colleagues from China Merchants Department began to formally invite investment. After 15 months, the planned contracted area does not include the supermarket of 22,459 square meters, and the actual contracted area is 204xx square meters. The signing rate is 90%, the budget revenue of the signing counter is 6.5438+0.779 million yuan, and the overall budget revenue of the counter in 20xx is 6.5438+0.977 million yuan, which is expected to reach 80% of the plan in the lease decision document of the approval version (compared with the high standard of rent-free-approval budget revenue index of 24.77 million yuan).

? Main work in operation: Before March of 20xx, the work of the early operation department was mainly organizational structure design and team formation; Review all kinds of preliminary work documents required by the operation department, including system flow, inverted scheme, job responsibilities, training plan, merchant decoration manual, merchant manual, salesperson manual, submission of engineering technical conditions, drawing refinement and other preliminary work columns; After China Film and Carrefour entered the site, the operation team was partially in place, and the construction site officially entered the role, and began to guide the operation team to coordinate various engineering issues with real estate companies; In June of 20xx, all the operation directors arrived at their posts, guiding the department managers to lead the operation team to carry out all kinds of work in an all-round way. In the early stage, they mainly coordinated the entry of key merchants, the rectification of engineering technical conditions of real estate companies, the on-site construction progress, the control of construction safety and the handling of problems. From April 20xx to the beginning of 65438+February, the transformation of contracted merchants was basically completed, and the investment rate was basically the same as the opening rate except Carrefour and Waguo Town. In February, 65438, we began to focus on following up the inverted plans of various operations before opening, and implemented them one by one to ensure that all operations meet the opening needs, including personnel training, material preparation, key follow-up matters before opening, time node planning, double election meeting, license handling, etc.

? Comprehensive summary of work

? 1. Investment promotion:

? (1) Market research report: For Wafangdian market research, the main research targets are Mong Kok New Mart, Dawei Times Square, women and children, and pedestrian street; Followed by Changxing Shopping, Jiatai Shopping Mall, Commercial City and Bazaar. The research focuses on the format, brand, passenger flow, business hours, rent and discount rate of each project, which is also the business atmosphere and consumption of Wafangdian.

? Habit analysis mainly looks at the night passenger flow trend and consumer consumption tendency. A series of investigations provided first-hand information for the writing of the project research report.

? (2) Pre-investment preparation: First, set up a team, mainly with department managers, and temporarily transfer operation managers to assist in investment promotion; Secondly, we should do a good job in all kinds of investment promotion documents, including: investment promotion manual, unified rhetoric of investment promotion, formulation and training of systems and processes, disclosure training of pre-planning drawings, disclosure training of rental plans, collection and distribution of resources, allocation of investment promotion tasks, etc.

? (3) Formulation of inverted scheme: According to the company's requirements, it was opened in June of 20xx, 10, and a complete inverted scheme was formulated, covering all work contents and completion time nodes in the whole investment promotion process. As the highest guiding document for investment promotion, China Merchants regularly sorts out and reviews the inverted scheme, which is the key work to complete the investment promotion work.

? (4) Deepening of various drawings: Drawings are an essential element for attracting investment. According to CAD and field investigation, combined with the suggestion of Beijing planning company, and according to the requirements of all kinds of data and business ideas in the investigation report, a set of drawings, including big dynamic diagram, shop planning diagram, business planning diagram and brand drop diagram, has been formed, forming the most basic tool for attracting investment;

? (5) Making lease decision-making documents: According to the company's requirements, combined with the commercial situation of Wafangdian market, referring to the income situation of similar projects in Dalian market, and considering the commercial environment of the market, making lease decision-making documents, guiding the actual negotiations of investment inviting personnel according to the two guiding prices of high standard and low standard, and also providing a basis for leadership decision-making.

? (6) Formulation of system flow and contract text: The formulation of departmental system flow in the process of investment promotion operation is based on the organizational structure and approval process of commercial companies and groups, and strictly follows the established system flow; Before signing the contract, various contract texts and attached documents have been formulated as important documents.

? (7) Elaborate and analyze the implementation stage of investment promotion:

? In the whole process of attracting investment, it should be said that it has experienced many twists and turns. Under the influence of the market environment, investment promotion is facing great pressure. But on the whole, we can timely analyze and review all kinds of problems encountered in various stages of attracting investment, sort out our thinking, start alternative investment schemes, and basically solve the problems. Details are as follows.

? At first, Carrefour, the head office, took the signing of the contract as an opportunity to attract investment and took the initiative to negotiate with Stellar International Studios, Jiahe and Hengdian, the second head office. As a result, the cooperation was abandoned because the rent could not meet the budget. However, it can be said that we have established a good relationship with merchants, and found out the expansion plan, property demand and rent contribution of cinemas in third-and fourth-tier cities from another angle. Finally, we signed a contract with China Film and signed an operation supplementary agreement to ensure the decoration grade and daily operation.

? When the two main stores sign contracts, we will talk about the second main store and key brands. The main goal is to introduce fast fashion brands, and the key goals are Uniqlo and CA. However, due to the limitation of the opening plan of the North District, no cooperation can be reached. After the idea of introducing fast fashion was blocked, merchants immediately adjusted their thinking and turned their attention to clothing and accessories collection stores and boutique collection stores. Clothing and accessories were successfully signed with La Chapelle Collection Store, VM, Taiping Bird and Toutoucan Monkey, which basically achieved the positioning and grade of the shopping mall. Coupled with the joining of key brands such as Hollyland, Apple Experience Store, Watch Collection Store and Cosmetics Collection Store on the first floor, investment promotion on the first floor has basically taken shape. The regret of attracting investment on the first floor, first of all, KFC signed the contract late, which did not play a very good role in promoting the investment of the wait-and-see brand; Second, Watson's, due to the uncertainty of the other company's decision before and after, was not introduced smoothly, which affected the brand level on the first floor. Although Danou Elsa meets the requirements in business strength, brand name and rent level, its brand influence is still weak. Third, the position of China Bank is vacant. It should be said that this position is the most superior position in the shopping mall. However, due to the rebound of cooperation among the Bank of China, there is a great crisis in the planning, rent forecast and resource reserve of the whole first floor. Fourthly, Yoshinoya's unclear cooperation intention due to the personnel adjustment of the company affects the smooth progress of investment promotion and has a great negative impact on the signing of the wait-and-see brand.

? Investment on the second floor is the most bumpy, and the number of empty shops is also the largest at present, mainly due to the sluggish operation of the clothing industry. It should be said that the Ministry of Investment Promotion also focuses on clothing in recruiting personnel, and all the staff of the Ministry of Investment Promotion use various relationships to collect resources and conduct all-round negotiations. It can be said that the clothing merchants in Dalian have basically talked about it; It should be pointed out that layout planning and large shop area have certain influence on investment promotion. Underwear shops, sports shops and fur squares ensure the success rate and progress of attracting investment, but we are also facing the same pain, that is, the rental budget is seriously overstocked. From the second floor, it can be concluded that even though the proportion of clothing in the commercial proportion planning is already very low, it is the most difficult to attract investment and rent. In addition, the brand number is far from the planning, and many imported brands have bought hidden dangers for later adjustment.

? It is very difficult to attract investment in the early stage of the third floor. The superior resources of children's wear in the ceramic tile market are concentrated, and the cooperation intention cannot be finalized. The layout adjustment after the introduction of Happy Star should be said to be a turning point in the investment promotion work on the third floor. The two main stores are in the north and south, which is very helpful for moving the line. The investment promotion effect on the third floor is quite good. Although the level of children's wear is not ideal, the contract period is controllable, so I no longer worry about the ice on the third floor. What needs to be mentioned is that Tom Xiong's cooperation has not fallen behind, which is a pity on the third floor and even the whole square. From another perspective, the role of entertainment in shopping centers is becoming more and more obvious, and merchants have strict requirements for the consideration of cities and shopping malls.

? The restaurant on the fourth floor attracted investment smoothly, and the signing of the food court and Shengdao BBQ Waguo Town played a positive role in the introduction of other brands. However, the rebound of teppanyaki, grilled fish, western restaurant and Waguo town in the middle of the journey brought us great challenges in an instant, and the investment promotion department also received strong support from the company and tried its best to solve the difficulties. Although the brand level and management strength of rice cake hot pot, beef soup, five-grain noodles and mala Tang sister are worrying, the location is still worrying. At present, there is an empty shop that tends to operate self-help hot pot, but it has not yet been implemented. From the analysis of negotiation cycle and the number of suppliers, the main reason is that the hot pot business in Wafangdian market is sluggish and the off-season time is too long. Many suppliers have doubts about operating self-service hot pot independently and give up investment.

? 2. Operational aspects:

? (1) Team formation: the operation starts with team formation. According to the design of organizational structure, basically according to the time node and demand, the operation team was successfully established to provide guarantee for the whole operation.

? (2) Job responsibilities: according to the organizational structure design, determine the job responsibilities and requirements, and submit them for approval;

? (3) System flow: According to the practical experience of previous projects, combined with previous projects, formulate departmental system flow. The principle is to ensure the timeliness of solving all problems in the operation project, remove some complicated procedures, ensure the consistency with the internal and external handling of the company, and synthesize the opinions and suggestions of various departments to form an approved version.

? (4) Project docking: During the business planning period, it is particularly important to dock with real estate projects before and after the merchants enter the site. There are various problems in water, electricity, gas, air conditioning, fire protection, etc. due to the great changes in pre-planning and actual investment progress and adjustment. Although there are many contradictions and incongruities in the docking process, there are basically few problems left over from one purpose-follow-up and urging until the business operation needs are met.

? (5) Drawing review: It is very important to review all kinds of drawings and put forward opinions and suggestions from the operational point of view. Although from a certain point of view, our professionalism is not enough to achieve no omissions and mistakes, we basically solved the problem at the design stage, reducing all kinds of waste and ensuring the minimum loss of the company.

? (6) Decoration management: Decoration management is the focus of operation. After receiving the contact sheet, the investment promotion department should establish contact with the merchants, and then hand over the site, hand in the scales, draw and examine the drawings, go through the entry formalities, supervise the construction, and accept the decoration, all of which need the participation of the operators, which is related to many brother departments and requires everyone's professional level and coordination ability. For a brand-new team in the operation department, it is really not easy to achieve this point at present, and a lot of efforts have been made, and there are also many flaws and mistakes in the middle process. However, it is necessary to sum up experience from practice, and the operation department should reflect a comprehensive and systematic analysis and review in the opening summary.

? 3. Questions and suggestions:

? It should be pointed out that there are many reasons for the current problems, including objective factors and subjective deficiencies. Therefore, we only put forward problems and suggestions, not shirking our responsibilities and ignoring the problems. More importantly, we should reflect on the ways and means to solve the problems. What key issues should we pay attention to in the next project are as follows.

? City level: City level is the primary factor for key brand businesses to consider. For brands such as Uniqlo, the company's expansion plan has clear city-level requirements. No matter how superior the cooperation conditions we put forward, we can't achieve our goal. Many national or regional chain brands cannot radiate to the county to open stores, which is an important problem that restricts investment promotion.

? Company background: Under the premise of the overall recession of commercial real estate, the overall strength and operational ability of the company is one of the primary concerns of most businesses, especially key brands. Many businesses are very concerned about the company's background, strength and operational ability. We need a lot of communication work to solve our doubts, but many brands wait and see because the company has no experience in successfully operating projects. This problem is a helpless problem encountered in the process of attracting investment, and many important brands are sorry to stop;

? Project location: Our project is located in the north of wafangdian city, which is ok compared with Xinmate, but it is far from the traditional business circle and the surrounding business atmosphere is not strong. There are not many residents living in the north, so the cycle of raising businesses will be extended.

? Excellent model essay on investment promotion work plan

? Combined with the actual situation of last year's work, in the new year, on the one hand, we should collect customer information extensively, find the mainstream brands of the upper grade, and understand the expansion planning and business planning ideas of customers. On the other hand, it is necessary to conduct regular market research on investment promotion departments in other cities and surrounding cities to understand each other's market layout, changes and sales of investment promotion manufacturers, and passenger flow structure. To do a good job in attracting investment, we must have a good investment strategy to guide. Our investment promotion strategy is based on the general strategy of "winning the battle first", and all the work links are interlocking. Do a good job of "winning" and then "fight" the next battle.

? In order to survive, the project must do a good job of attracting investment and accumulate early customers; Only a good strategy can guarantee the success of attracting investment. However, the strategy is not created out of thin air, but based on the market, after accurately positioning the business, it is not creative in concept and thoughtful in management.

? First of all, the investment promotion objectives for next year are as follows:

? 1, improve your business level, study more, communicate with the staff of this department, and discuss relevant investment promotion knowledge and departmental work;

? 2. Communicate with people in the same industry and explore innovative investment knowledge;

? 3. Understand relevant information, communicate with leaders and other departments in time, discuss together, and further improve according to the actual work of this department;

? Second, increase customer resources as much as possible.

? 1. Sincerely and politely receive interested customers and visiting groups.

? 2. Collect customer resources in cities where Taiwanese businessmen gather, learn from other people's successful investment cases and learn from other people's failures, so as to achieve their own work.

? 3. Keep abreast of relevant industry trends through regular contact and interaction with customers.

? Third, stabilize existing Taiwanese businessmen and introduce other mainstream brand manufacturers.

? 1. We should not only pay attention to new investments, but also serve existing manufacturers, extend our greetings to them during festivals, actively solve their practical problems and make them feel at home.

? 2, combined with the actual situation of the department, learn more about and introduce other interested or mainstream brands of manufacturers, as far as possible to stabilize the existing enterprise manufacturers, while forming a stable development trend.

? 3. Communicate with leaders and relevant departments in time to ensure the correct work.

? Fourth, actively promote the development zone in this city to let more Taiwanese businessmen know.

? 1. Seize every opportunity to communicate with Taiwanese enterprises, let them know about Dezhou Economic Development Zone, and introduce a number of existing preferential policies to Taiwanese enterprises.

? 2. If there are any activities in the city or district, contact all Taiwanese businessmen in time as far as possible and invite them to the development zone for on-the-spot investigation. In the new year, actively carry out investment promotion work, so that your business ability can be more exercised and improved, and also make your work have more excellent results.

? Through the implementation of the work plan, we will effectively improve work efficiency, give full play to personal subjective initiative, set high standards for ourselves, and strive to contribute to the development of investment promotion work of the Taiwan Affairs Office.

? Five, overall planning, and earnestly do the basic work.

? First, fully implement the responsibility system for comprehensive management, letters and visits, and safety objectives, and do a solid job in security, stability, and evil prevention to ensure the stability of the county's investment promotion system; Second, continue to improve the comprehensive management of urban and rural environment; Third, do a good job in the construction of investment websites, do a good job in publicity, and submit all kinds of information in time; The fourth is to carry out the action of benefiting the people and connecting the heart, and do a good job in poverty alleviation in the village; The fifth is to strengthen the internal management of the organs. Continue to do a good job in sunshine party affairs and government affairs. Establish and improve the assessment methods of departmental functions and responsibilities and post objectives, intensify the construction of work style, and strive to build the county investment promotion bureau into a "learning, sunny, efficient, clean and service-oriented" institution; Sixth, do a solid job in foreign affairs and strengthen foreign-related management. Missions and personnel going abroad on business must declare according to the prescribed procedures, and strictly implement the system of political review, task review, pre-departure education and return report for those going abroad on business. Actively cooperate with relevant departments to do a good job in inspection and guidance of foreign-related work, earnestly do a good job in the management of foreign journalists and experts coming to Pyeongchang and the service guidance of foreign guests reception to ensure the safety of foreign affairs; Seventh, strictly implement the basic national policy and do a good job in family planning.

? Excellent model essay on investment promotion work plan

? This year is destined to be an unprecedented year of competition. On the one hand, China Merchants Department will, in combination with the company's interests and the actual situation of the project, extensively collect customer information, find top mainstream brands, and understand customers' plans to increase stores and business planning ideas. On the other hand, it is necessary to regularly conduct market research on rival shopping malls in other and surrounding cities to understand the brand layout, brand changes, sales and passenger flow structure of rival markets.

? First, the objectives of this year's investment promotion work are:

? 1, improve the overall business level.

? 2. Learn more, communicate more, and discuss relevant investment promotion knowledge and departmental work.

? 3. Communicate with people in the same industry and explore innovative investment knowledge.

? 4. Understand relevant information, communicate with leaders and other departments in time, discuss together, and further improve according to the actual work of this department.

? 5. Conduct a purposeful market survey on the decentralized businesses in Jining.

? 6. Develop a rent strategy.

? 7. In late February, the project was docked with the head of Dicos Jining, and in early March, the head of KFC, Dixintong and E was received to inspect the project.

? 8. Develop a new investment manual.

? 9. Strengthen the professional training of investment promotion experts.

? 10, the accurate data of the property situation contacted by the engineering department.

? 1 1. Cooperate with the sales department for mall marketing.

? 12. Continue to explore potential or intended customers.

? Second, increase customer resources as much as possible.

? 1, sincerely and politely receive the intended customers.

? 2. Collect customer resources from rival shopping malls in other and surrounding cities.

? 3. Keep abreast of relevant industry trends through regular contact and interaction with customers.

? Third, compile relevant investment information.

? 1, investment manual and investment manual

? 2. Entrust operation contract (agent management) and power of attorney

? 3. Power of Attorney for Investment Promotion

? 4. Investment flow chart

? 5. Copy of investment

? Fourth, the way to attract investment.

? 1, project investment promotion meeting

? 2. Project promotion meeting

? 3, door-to-door visit (target self-recommendation)

? 4. Network investment

? 5. Telephone contact

? 6, face-to-face communication

? 7, industry associations, government agencies

? 8. Media investment

? Fifth, improve the occupancy rate of shopping malls, stabilize the existing good brands in shopping malls, and introduce other high-end brands.

? 1, combined with the actual situation of the industry, learn more about and introduce mainstream brands in the home market, try to stabilize the existing good brands in shopping malls, and at the same time form a stable development trend of dislocation management.

? 2. Communicate with leaders and relevant departments in time to ensure the correct work. In the year of 20xx, China Merchants will go all out and work hard, and strive to achieve a steady improvement and development of the occupancy rate of shopping malls in the competition.

? sales department

? 20xx February 19