How to promote the website

Search engine promotion refers to the method of using online search tools such as search engines and classified directories to promote websites. Because the basic forms of search engines can be divided into web spider search engines and search engines based on manual classification directories.

Therefore, the form of search engine promotion is based on search engine method and classified directory method accordingly. The former includes search engine optimization, keyword advertising, bidding ranking, fixed ranking, content-based targeted advertising and other forms, while the latter mainly logs in the appropriate categories of websites in the classified catalogue. With the further development and changes of search engine forms, other forms of search engines have emerged, but most of them are based on these two forms.

2, e-mail promotion

E-mail is the main means of website promotion, and commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc.

E-mail marketing based on user permission is different from spam. Compared with traditional promotion methods or unauthorized e-mail marketing, permission marketing has obvious advantages, such as reducing the harassment of advertisements to users, increasing the accuracy of potential customer orientation, strengthening the relationship with customers and improving brand loyalty. According to all forms of user email address resources used in licensed email marketing, it can be divided into internal list email marketing and external list email marketing, or simply internal list and external list.

3. Cooperation and promotion of resources

Through website link exchange, advertisement exchange, content cooperation and user resource cooperation, the purpose of mutual promotion between websites with similar goals can be achieved. The most commonly used way of resource cooperation is website link strategy, which uses the website traffic between partners to promote each other.

4. Information dissemination and promotion

Publish relevant website promotion information on other websites that potential users may visit, and realize the purpose of website promotion by taking advantage of the opportunity for users to obtain information on these websites. Websites suitable for publishing this information include online yellow pages, classified advertisements, forums, blog websites, supply and demand information platforms and industry websites.

Information publishing is one of the commonly used methods to promote free websites, especially in the early days of the development of the Internet, when the amount of information on the Internet is relatively small, satisfactory results can often be achieved through information publishing. However, with the explosive growth of internet information, the role of this method of relying on free information dissemination is decreasing day by day. At the same time, due to the emergence of more and more effective website promotion methods, the importance of information dissemination in common methods of website promotion is also greatly reduced.