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How to make calls on 5G network?
The way of making calls under 5G network will definitely not change, but the number of calls will definitely become less. Not just phone calls, but text messages. According to statistics from the Ministry of Industry and Information Technology, the national mobile SMS business volume increased by 14% year-on-year in 2018. Analysts believe that this is the result of applications such as service login and identity authentication. This can also be understood as the inevitable result of establishing communication between enterprises and individuals through non-third-party software channels. This stable and huge enterprise and personal communications market will inevitably face new changes and challenges in the 5G era: upgrading content text output to clear video output, and even interacting on this basis, may be becoming the future enterprise The direction to dig in.
After experiencing the trough period in 2014, the mobile SMS business volume in the domestic market gradually recovered, until a sudden rebound in 2018. Statistics from the Ministry of Industry and Information Technology show that with 2014 as the historical node, SMS transaction volume had gradually declined before, and it dropped sharply in 2014. Both mobile SMS business volume and revenue fell by 14% year-on-year. But then the fluctuations began to rise. By 2018, the national mobile SMS industry revenue reached 39.2 billion yuan, a year-on-year increase of 9%.
2014 is a special node. According to the Ministry of Industry and Information Technology, as of 2014, the average monthly point-to-point text message volume per household has continued to decline for five consecutive years, with only 36.8 messages/month/household. For this reason, Tianfeng Securities (8.670, 0.00, 0.00%) pointed out in the research report that due to the rectification of spam messages that year, the SMS business volume throughout the year declined periodically.
The Ministry of Industry and Information Technology also mentioned that in 2014, the role of new instant messaging applications such as WeChat in replacing MMS services was further strengthened. The MMS business volume was only 64.74 billion, a year-on-year increase of 23% from the previous year to a year-on-year decrease of 24.4%. . Behind this is actually a change under the iteration of communication. Communication between individuals and communication between enterprises and individuals have begun to take different paths. "Previous iterations of communication technology have shown that they are becoming more and more open. In addition, the underlying basic capability architecture will be very different. As communication objects and content become more abundant, more vertical applications will appear." In an interview with the 21st Century Business Herald In an exclusive interview with reporters, Zhang Changlin, marketing director of Montnets Group (16.090, -0.68, -4.05%), said this. In this way, in the 2G era, you can send and receive text messages, make phone calls, and gradually use your mobile phone to surf the Internet; in the 3G era, you can download software, use QQ and even mobile music software; this has also led to the explosion of more applications in the 4G era and the "New Four" invention”.
At present, communication between individuals has long been replaced by communication software such as WeChat and QQ. However, the software has its own natural "wall", which is blocked by structural relationships such as "friends" and "enterprise". Connection channels within and outside the circle. Tianfeng Securities analyzed that with the application of enterprise mobile Internet and e-commerce, real-name mobile information instant messaging has become an indispensable link in the enterprise's production transaction and customer service business chain, and is a rigid demand of enterprises. This has also contributed to the shift in the status of text messaging to a development path that is more used by enterprises as a communication outlet. At a recent investor exchange meeting, Yu Wensheng, chairman and president of Montnets Technology, pointed out that the national enterprise SMS market grew by more than 17% in the first quarter of this year, and enterprise SMS has achieved good B2C communication.
Compared with instant messaging software, the difference between corporate SMS is that it is an open communication system. As long as you have a mobile phone number, you can send messages and communicate, but the software must first add the other party; in addition, corporate SMS is more effective. High, legally binding, and more in line with formal business needs.
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