How to invite VIP customers to return in a clothing store

When the customer flow is basically fixed, what matters is the return rate. So how to invite customers to trick them into the store again? Here is what I have collected for you about how clothing stores invite VIPs. Customers are welcome to return for reference.

1. Invite customers with reasonable plans and categories

1. Choose customers with high historical VIP points and less consumption of new products in the current season;

2. Choose those with average VIP points and no recent purchases;

3. Choose those with regular regular customers but not VIPs.

2. Those who make reservations by phone

1. The store staff are responsible for making reservations for their own registered VIPs; they invite 2 people/person every day, and the store will only invite 10 VIPs. If it cannot be completed, Invite one less VIP, and the sales staff will increase by 5 yuan/time.

2. VIP information that no one is responsible for will be assigned by the store manager or to a clerk. Choose a clerk with less regular customer information to make a phone reservation.

3. The reservation content must be unified and stated by the store manager.

3. Telephone reservation time

Morning class: 11:00-13:00

Afternoon class: 16:00-18:00

4. Standard speaking skills for telephone reservations

Learning about customer purchasing situation

Dear Ms. The main reason for making this call is that you bought a XXX style XXX product at my counter last week. I wonder how you feel about wearing it? Is it convenient for you to talk now? (If so) continue the communication. Inform customers of how to wash and care for products, thank them for their purchase, and invite them to come back again. (If not) Sorry! I disturbed your precious time. If you have any questions or difficulties in wearing, you can call us at any time. The call is my phone/our store phone. We look forward to your visit again. Thank you!

Tips for inviting customers when new products are launched

Dear Ms. There are new products on the market. The styles and colors of the newly arrived products are all that Sister XX likes. Is it convenient for you to speak now? (If so) Sister XX likes the products of XXX color, style and series. Are there any of these new products on the market that you like? type. If you have time, we are honored to invite you to the store. At XX time, when there are the fewest customers, we will have the opportunity to provide you with the most warm and thoughtful service. (If not) It doesn’t matter, I will send you the contact information and service content later. If you have any questions or needs, please contact me directly. My name is XX, and I will be at your service at any time. Goodbye! (Looking forward to your call, bye) I am honored to serve you, bye)

Promotion Tips for inviting guests to events

Dear Ms. X! Hello! I am XXX, the customer service specialist of XX brand. I'm calling you today mainly because there are promotions in the store this week. Is it convenient for you to speak now? (If so) Miss XX likes products of XX color, style, series and size. The products in this promotion are just what you like and are suitable for you. If Ms. XX has time, we are honored to invite you to the store so that we can have the opportunity to provide you with the most warm and thoughtful service. (If not) It doesn’t matter, I will send you the contact information and service content later. If you have any questions or needs, please contact me directly. My name is XX, and I will be at your service at any time. Goodbye! (Looking forward to your call, bye) I am honored to serve you, bye)

5. How Make a successful invitation:

1. Make good use of digital guidance

For example: I specially selected 2 sets of clothes for you that are particularly suitable for your temperament.

Why do you say 2 sets, instead of saying how many pieces are particularly suitable for your temperament? When the shopping guide tells you a certain number, such as 2 sets, it will make the customer feel that you are particularly valued, and she will feel that you are particularly valued. She knows her clothing preferences and really chooses them for her seriously.

But if you talk about a few things, she won't feel any of the above feelings. Or worse, she will feel that you are just inducing her to come over. If you talk about too many things, it will put pressure on the customer and refuse the invitation.

2. Make good use of the time difference

When the customer listens to your phone call and expresses his intention to attend the appointment, you must immediately inquire about the customer’s previous consumption habits, physical characteristics, and personal preferences. Select styles that suit your customers. If you don't do this well, and you wait until the customer arrives at the store to pick out the clothes, the customer will feel cheated, which will affect her impression of the brand.

3. Make good records

Whether you are coming, when you are coming, why you are not coming, and whether you are hesitating or waiting for the customer’s attitude, you must make a record after hanging up the phone. The purpose of recording by the disc slag remover:

A. During the final summary, it is clear which ones came on Saturday and which ones came on Sunday, so that we can follow up later.

B. If you are hesitant, you can tactfully ask the customer why, and then take targeted measures