Creative activity scheme of 52 activities in clothing store (5 general articles)

What promotional activities will the clothing store launch on the day of 52 to attract couples? Come and have a look. The following is the "Creative Activity Plan for 52 Activities in Clothing Store (5 articles in general)" compiled by me for your reference only. Welcome to read it. Part 1: general creative activity scheme of 52 activities in clothing store

activity time

May xx (week X)-May xx (week X).

content of the activity

1. During the sweet Valentine's Day, customers will buy clothes over X minus X, over xx minus X ... buy more and reduce more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, home underwear, bedding products, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. The same rules of full reduction and full reduction shall not be accumulated across floors and halls. For details, please refer to the notice of each hall.

2. 52 Sweet Happiness Ceremony

During the activity, customers will pay a gift certificate with a photographic value of xx yuan in cash when they buy clothes, and a wedding gift certificate with a photographic value of xx yuan when they buy clothes. Give 2 tickets for the weekend cross talk stage over xx yuan. A single ticket is limited to one gift, not cumulative and not repeated, and the number is limited until the gift is exhausted. Gift place: reception desk on the first floor.

During the activity, customers will pay over xx yuan in cash for purchasing wearing goods, plus two tickets for xx dolls or movie tickets; Over xx yuan plus a gift of xx bear soap; Over xx yuan plus a mini green potted plant. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gift is exhausted. The gift is subject to the real thing. Gift place: next to the xx hall of the shopping mall on the third floor.

during the activity, customers will be given a box of xx when they pay cash for the mosaic. A single ticket is limited to one gift, and there is no accumulation or repeated gift. The quantity is limited until the gift is exhausted. The gift is subject to the real thing. Gift place: shopping mall office on the first floor.

iii. Sweet Love Brush

During the activity, customers who hold xx credit cards to buy clothes and cosmetics will be given one xx stored-value card on the day when they spend over xx yuan (inclusive), one xx stored-value card on the day when jewelry, jade and household appliances are over xx yuan, and only two cards will be given on the day when stocks last. Gift place: the main service desk on the first floor.

during the activity, customers hold ICBC credit cards to buy clothes and cosmetics, and on the same day, they spend a total of RMB xx (inclusive) on a single card to send a three-piece set for washing and care. The gifts are subject to the real thing, and the quantity is limited, while stocks last. Gift place: the main service desk on the first floor.

four, full xx MINUS xx.

five, xx, xx brand yellow platinum discount of x yuan per gram.

six, lucky x points on weekends, shopping only costs half. Part ii: general creative activity scheme of 52 activities in clothing stores

1. Activity details

Activity targets: unmarried men and women.

activity positioning: 52, online valentine's day.

activity theme: 52-online valentine's day, romantic hand in hand.

number of applicants: 5 men and 5 women, and 1 people.

activity time: 52 nights. 18: 3-2: 3

Venue: xx(xx Road, xx District)

Purpose: to render the atmosphere of 52, promote the sales of the company's products during Valentine's Day and enhance brand affinity.

Second, the implementation plan

1. This activity focuses on middle and high-level personnel, so in terms of activities, the layout of the scene needs to be elegant and warm, reflecting elegance, taste and standard. The atmosphere created by the on-site host (it is recommended to use professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, so that they have sufficient opportunities to show themselves and increase their attraction to participate in this event.

2. The personnel require a college degree or above, and the salary is XX-more than 3, yuan.

3. The advertising design needs to be novel, and the visual sense is refreshing (it is recommended to use the idea of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of the company, and shows the differences from other similar activities.

4. After the activity, the customer service staff will pay a telephone call back to show the company's sense of responsibility and service, and take in the relevant questions raised by the applicants to lay the foundation for the weekend dinner plan.

5. The office staff is responsible for the registration of applicants and the management of materials.

6. In order to ensure the authenticity of the information and reduce the company's review, the applicants must take the work unit as the main carrier.

7. The customer service staff verifies the reliability of the applicant's identity through his work unit in a hidden way, provided that the applicant's privacy is not revealed.

8. Publicize through newspapers, posters and other media to arouse people's awareness.

9. The qualifications of all personnel in this activity are reserved for the operation of later activities.

III. Contents of activities

1. Needle-piercing contest for 1 people

The requirement is that whoever wears the most needles will win the final victory within the specified time. A pair of diamond rings that can win the live prize. This link is based on the activities organized by the people in the ancient Southern and Northern Dynasties to commemorate the wisdom and ingenuity of the Weaver Girl. The original name was "Tie a colorful thread and thread a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence and ingenuity of women in China.

2. Game interaction

Talent show (which can be plot performance, singing or other talents)

The requirement of plot performance is to interpret the modern version of ancient love story (asking for a partner). Based on the love story of Cowherd and Weaver Girl. Participants in the performance can get souvenirs.

venue layout:

considering the venue environment of Bund Fashion, we don't do too many tidbits, but only use them on site.

lighting: a small light source is hung in the garland of the paper crane. Because the lights in the venue itself are dim, two spotlights are needed for the stage effect.

Make a simple decoration with ribbons, paper cranes, flowers and candles, and use lighting to create an effect.

Ribbon: tie a flower ball on the ceiling with ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.

paper cranes: make two garlands under the flower balls and hang paper cranes.

flowers: place lilies and orchids in an eye-catching position on the site.

candles: one candle is placed on the desktop of each table. Set off a romantic atmosphere.

equipment required for the activity:

number plate (designed as a heart), TV, DVD(VCD), microphone, stereo, special love song disc, recent pop music, iron wire, lamp, origami, candle, host, staff and needle and thread (for safety reasons, it is best to customize the one without needle tail, which is bigger, thicker and thicker. Article 3: General creative activity scheme of 52 activities in clothing store

Activity purpose:

1. Welcome to the peak season of online Valentine's Day, and create momentum by brand promotion

2. Increase sales volume to give customers confidence and create conditions for pressing goods in May

3. Improve customer relationship (I transferred to the market in April)

Activity theme:

Welcome to 52, Xx big discount

Activity time:

May xx -xx, 2xx

Preliminary work:

1. Communicate with the leaders of the mall about the specific operation details, mainly including the support of price, venue, personnel and materials.

2. Make publicity in xx market on X day: put up posters and pack tricycles, and put up posters in front of shopping malls on xx day.

check the inventory and on-site materials on March 3 and xx.

4. Refinement of unified rhetoric of activities: xx manufacturer "52" makes promotional activities in advance, sells them at special prices and gives exquisite gifts.

on-site operation:

1. An arch, two tents, two product gas molds, an easy-to-pull bag and two poster boards.

2 and 8 sample outputs.

Activity expenses: packing tricycles (5 vehicles) in 2 yuan, transportation expenses in 5 yuan, temporary promotion in 3 yuan/day ×2=6 yuan, and ***31 yuan (the venue is applied by a shopping mall). Article 4: General creative activity scheme of 52 activities in clothing stores

1. Promotion background

The off-season of sales at the beginning of the year coincides with Labor Day, which is the best season for underwear sales in a year, and it is also the season of alternation, so as to take this opportunity to boost sales and deal with inventory.

second, the purpose of promotion

to boost sales at the beginning of the year and deal with inventory.

3. Promotion theme

Let you bloom beautifully

4. Promotion methods

Discount, special price and lucky draw

5. Promotion contents

1. During the promotion period, more than 1 underwear will be sold in 38 yuan on special price.

2. A professional underwear shopping guide specialist is set up in the store to guide consumers to choose the right underwear.

3. On May 1st, you can get a beautiful gift when you buy any goods.

4. Some out-of-season products are sold at a discount of 3.5% (underwear, bras, household clothes and warm clothes)

5. Anyone who spends more than 138 yuan during the promotion period can participate in the lucky draw.

VI. Promotion

Distribute leaflets at the gates of major supermarkets; There are flags and display boards in the store. Chapter 5: General creative activity scheme of 52 activities in clothing store

1. Theme:

Happiness throws a big ball, and the next one belongs to you.

2. Activity time:

11: am

3. Site preparation:

1. Music play (first, warm up the venue, music will create momentum, attract the masses, gather a certain number of people, and set off the atmosphere at the scene)

2. Sunshades will be set up, staff will be present, and

3. Propaganda slogans.

The main activity

A particularly large T-shirt (the pattern is based on the store name and clothing features) is hung above the store, and the inside of the coat is filled with balloons to make it full. -attract passers-by to stay.

design two super-large pockets under the clothes (to make them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. The audience threw the paper balls from bottom to top and sent the corresponding gifts to the winning party. (Requirements: The name and contact information are written on the paper ball, and several lucky people will be randomly drawn from it after the activity. Later, you can use this information to regularly deliver the latest preferential information of our store)-to attract students to participate and learn about the store information.

finally, take the special coat as an artistic photo, and write down the names of the students who participated in our activities this time, leaving their names and contact information, and then post them on the store wall. The purpose is for the consumers who come to the store to have a chance to see their names and have a sense of pride and belonging.

Rules and requirements:

Give a voucher on the left-X yuan (valid for use within one month).

on the right-some daily necessities (such as washing powder, toothbrush, toothpaste and soap)

gifts for the lucky ones-a pair of jeans or a fashionable T-shirt from our store. (Several people)

The paper thrower should keep a certain distance from the empty pocket of the coat, and head the ball and get the prize under the command of the staff.

Special coat requirements:

1. Bright colors and obvious patterns;

2. The pockets should be large and deep;

3. The coat must be hung up before the activity (where to hang it is tentative)

4. Specific promotion plan

Scheme 1:

One person can walk, the first one is at the original price, and the second one is at a 2% discount. For two people, the first one is 1% off, and the second one is half price. More than three people (including three people) are all 4% off.

Option 2:

All consumers who buy clothes in our store on the same day will be given a clothing store voucher 1 yuan (or a membership card, which can get a 2% discount and points, and the higher the points, the lower the discount), and use the voucher to firmly grasp customers, firmly grasp customers' hearts and improve long-term repeat customers.