Planning Scheme of Valentine's Day Activities in 2022 Shopping Mall

In order to ensure that activities can be carried out in an orderly way, it is often necessary to make an activity plan in advance. In fact, activity planning is an activity planning tool. How to write an activity plan to play a better role? The following is my plan for Valentine's Day activities in the 2022 shopping mall (6 articles in total). Welcome to reading. I hope you will like it.

2022 Shopping Mall Valentine's Day Activity Planning Scheme 1 I. Event Theme

Passion blooms, and there is love in the times.

Second, the activity time

65438 February 2003 to 65438 February 2004

Three. Activities:

(A love song duet confession

On February 13, 10: 00-20: 00, a special area was opened on the side of the children's area on the sixth floor. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or pour out their hearts to him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) The fragrance of romantic lover's rose (2. 14)

During the normal business hours on February 13, customers can get a free rose (limited to 300) at the promotion desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.

Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1, media selection: xx Evening News

2. Layout specification:1/Edition 3 xx Evening News is red.

3. Release date: February 2004 14.

4. Expenditure: xxx yuan

Verb (abbreviation for verb) cost

1 2 display board: RMB xxx.

2. 2 pieces of lintel: RMB xxx.

3. Print advertisement: xxx yuan

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: xxx yuan

6. Other miscellaneous expenses: xxx yuan

Total: about xxx yuan (excluding the cost of roses and chocolates)

Sixth, tips

For this activity, vip cards can use the discount function.

Planning scheme of Valentine's Day activities in 2022 shopping mall II. Theme of activities

Love each other and love Tanabata best.

Second, the activity time

X month x day -x month x day

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, Love each other, Love Tanabata the most-A large-scale solicitation activity for Me and My Lover (X -X-X)

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? Xxx "Me and My Lover" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were 5, and the owner of each photo rewarded xxx with a beautiful gift worth xx yuan;

The earliest. There are five wedding promises, and the owner of each promise rewards xxx with a beautiful gift worth xx yuan.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the activity site of xx Square.

Person in charge:

2, care about each other, the favorite Qixi -XXX pedestrian street to wear the basic upper limit of the current price of 77% off. (X -X, limited time discount, broadcast live)

Pedestrian street is responsible for negotiation and implementation.

Docker:

3, care about each other, love Tanabata -XXX large-scale cultural performances, wonderful live activities.

X month X day -X day, wedding show, Liuhe Square, xxx.

X month, X day -X day, wedding dress show in xxxxx Square;

The Rhyme of the Kite Capital in xxxxx Square on X Month X Day X Month X Day-Series of activities of Century Taihua Culture Year;

Person in charge:

4, care for each other, love Tanabata-Wanzhi Crane is sincere.

Xxx Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xxx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold paper cranes themselves under the guidance of staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-XX Square.

On the afternoon of X, a notice was issued, requiring employees in the pedestrian street to fold the paper cranes first.

Person in charge:

5, care for each other, love Tanabata xxx Tanabata Queqiao Club!

Objective: To make use of the traditional festival "Qixi" in China to hold the "Queqiao Club" with the nature of social welfare, so as to attract more customers to enter and understand xxx.

Time: x month x day to x month x day

Partner: xx Radio Station

Activity theme: meet you and me, because Taihua xxx Qixi Queqiao Club.

Plan content:

Form:

The registration of blind date personnel is a form, and the blind date registration form is filled in;

The staff will fill in the registration form, register it on the blind date registration card and post it on the spot;

Active phase:

The first stage: the registration stage is from X month to X month.

Interested parties can register at xxx general service desk, Century Taihua Plaza general service desk and Xinhe supermarket service desk;

The second stage: the blind date stage

A large-scale villagers' meeting was held in xxx on X, X, X, and the company personnel opened a list of applicants.

Person in charge:

6, care for each other, love Tanabata-what to send to my lover!

On the day of x-x-X-X, after shopping in xxx for over xx yuan, send a special discount card to xx flower shop. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.

Person in charge:

7, care for each other, love Tanabata-husband and wife love contest.

Husband and wife love contest, Qixi party, held in xx Square: released in advance through the media, inviting 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.

Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.

Planning Scheme for Valentine's Day Activities in 2022 Shopping Mall III. Promotion Slogan

Embrace my love in February

Second, the promotion time

20xx February 8-February 14 (Valentine's Day)

Third, publicize the agenda.

20xx February 8th to February 65438, 2009 (14 days)

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on. Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: February 8-February 14

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

Promotion time: February 8-February 14.

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

Step 2 make a "deep headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost: RMB/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February10—February 14)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. For example: evening paper, TV subtitles, delivery, etc.

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy xxx yuan of flowers and give a piece of jewelry or membership card provided by haface;

Buy xxx yuan jewelry at haface, and give flowers or discount cards provided by xxx flower shop.

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost: RMB/set. During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable. Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

2022 Shopping Mall Valentine's Day Activity Planning Scheme 4 I. Event Theme:

Love is in 2. 14. Love is in Meishang City.

Second, the activity time:

20xx February 12 -20xx February 14

Three. Activities:

Main activities: Clothing category: full 2 14, quantity reduced 120/ 100/80/60/40.

Cosmetics: over 2 14 minus 60/40.

Table for lovers: 10% discount for the whole audience

Thousands of gold: 30 yuan per gram.

Side activities:

During the activity, you can participate in the "romantic lottery" when you actually pay in 520 yuan [50% winning rate].

The awards are set as follows:

Award name

rose

Chocolate

red wine

Number of prizes

Spend my life with you

1 branch

1000 copies

Forever and ever-forever and ever

1 branch

1 bottle

300 copies

all one's life

1 branch

1 box

1 bottle

60 copies

You+me = love.

9 branches

1 box

1 bottle

30 copies

Fourth, the sales forecast:

The target is three days 1.2 million, and the average daily consumption passenger flow target is 800 people.

Verb (abbreviation of verb) promotion and publicity

1. Two outdoor electronic screens in the shopping mall.

2. Exhibition boards for activities inside the mall

3. In-store broadcasting

4. Active POPs and counter stickers at all counters

5.FM98.7 broadcasting

6. Outdoor truss advertisement at the main entrance

Sixth, the atmosphere layout

1. "Love" balloon arch at the main entrance

2. The heart shape of the main entrance matches the head of the movable bag;

3. The purple shaman rose petals in the center of the escalator are laid at the bottom, showing a rose heart shape;

Balloons are tied at the threshold of each counter in the main passage.

5. On February 2nd, each counter should bring a bouquet of 1 1 roses.

2022 Shopping Mall Valentine's Day Activity Planning Scheme 5 Organizer:

XXX restaurant

Co-organizer:

On Valentine's Day this year, Zunpin Imperial Tea brought male and female guests to the appointment.

When you meet love, fate begins here. ....

Origin:

More and more young people are eager for true love, but they are alone in the city. Traditional blind date makes them embarrassed, and it is difficult to tell the grade and authenticity of online dating, so they prefer to be single forever.

Activity purpose:

1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.

2. Commercial aspects:

① Through this activity, improve the brand appeal of Zunpin Tea Western Restaurant in the surrounding industry markets;

② Increase the daily average turnover of Zunpin Tea Western Restaurant.

Activity theme: XX, meet true love.

Activity time: XX.2. 14 (three days before and after)

Audience:

1, a distinguished tea member;

2. Members of a contractual joint venture;

Activity mode and cost:

1. Integrate the customer resources of all departments of the company, and uniformly release the activity information to the guests in the form of short messages;

2. Publish the activity information, content and activity mode to recent customers through print advertisements, banners and led display screens;

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

There is a reception desk in front of the restaurant. Participants buy Valentine's Day activity cards at the reception desk. Men's activity card 150 yuan/Zhang, women's activity card 80 yuan/Zhang;

5. All female guests who visit Zunpin Tea Western Restaurant on Valentine's Day can get a rose at the sign-in desk;

6. Two chocolates will be given when the restaurant opens.

Activity content:

1, the first wave of love shock: "find the goddess in your heart"

Campaign slogan: Love happens around you;

② The company designed its own dating cards, male (green) and female (pink).

The contents of the blind date card include: name (nickname), age, hobbies, work, and requirements for ta;

(3) After the opening ceremony, the guests will be given a snack with a Valentine's Day activity card, and a friend card will be attached for the guests to fill in;

(4) guests can observe and then entrust the waiter to send the appointment card to their favorite ta.

If both parties are interested, they can communicate with each other through the waiter and start dating.

⑥ For the business atmosphere in the lobby during the event, the company can consider arranging on-site hosts to set off the atmosphere.

The host's main job is to explain the content of the event and encourage guests to participate.

2, the second wave of love shock: "dazzle yourself, hot mm call"

The organizer of the event will observe the female guests that night. If you find a beautiful young girl, you can invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, she can receive the company's steak coupon, and 70 yuan can exchange it for a free steak.

3. The third wave of love shock: "True confession"

For lovers who patronize Zunpin Royal Tea Western Restaurant on Valentine's Day evening, the company can provide them with the opportunity to express their feelings loudly on stage and get a glass of champagne (how can a special expression not be moved on a special day? )

4. The fourth wave of love shock: "romantic passion"

During the activity, those who spend all the money in 300 yuan will get a zero-point lottery on February 14, and so on.

Draw a lottery ticket on the spot.

First prize: 1 A beautiful bouquet of 99 roses and a bottle of champagne.

Second prize: 3 large plush toys.

Third prize: 10 chocolate.

Scene layout:

Gate:

1, two billboards on both sides of the gate, indicating the activity information;

(XX Valentine's Day Activity Raiders: Zunpin Language Tea invites you to participate in the Zunpin Dating Valentine's Day Party with ta, speak out your love loudly, let everyone witness your love, and dance and flirt with your sweet love. )

2, door glass, intimate shape and rose pattern

3. Decorate the fish pond with pink balloons.

Valentine's Day planning: perfect talent, good looks, good looks against the team.

Theme: Perfect talent, good looks and good looks against the team.

Activity time: 8/1715: 00-17: 00.

Venue: main entrance stage on the first floor. Registration telephone number: XXXXXXXX.

Activity content

Do you want to spend a romantic Valentine's Day together? Do you want to spend a special Valentine's Day? Come and have a look! Here we will help you realize your wish. As long as you think you and your lover are the perfect couple, come and sign up! There are many levels here to test you! The test is divided into three parts: 1. Love song duet (please bring your own accompaniment); Second, however, I feel the harmonious heartbeat of the sacred unicorn; Third, the confession of love; The number of places is limited, only 10, and we will have rich prizes waiting for you here!

Award setting:

Good looks, a gift worth XXX yuan.

A gift worth XXX yuan.

A loving gift worth XXX yuan.

Participation prize x gift worth XX yuan

Valentine's Day is an annual event, and the promotion activities of shopping malls must closely follow the word "lover" to create a romantic atmosphere. In addition, the promotion activities of Valentine's Day should be novel, unique and different, and the promotion activities should be stimulating, stimulate the target audience and give people the desire to participate, so as to promote sales. Valentine's day is coming. Have you found a suitable promotion opportunity now?

2022 Shopping Mall Valentine's Day Activity Planning Scheme 6 I. Event Theme

Qixi Valentine's Day, China people's own Valentine's Day.

Second, the activity time

20xx，xx，xx-xx，xx。

III. Contents of activities

Activity 1: My love-I am in charge.

Romantic Tanabata, gentle and affectionate, wearing 60% off, high-grade leather shoes, travel shoes 8% off, sweaters 5% off. It's sweet to sell on Tanabata, let go of your mood and dress yourself up. (except express and special offers. )

All customers born on July 7th can get a Valentine's Day rose for free with their ID cards.

Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.

Flower ordering and delivery service.

During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.

During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.

Activity 2: Love Tanabata, a romantic gift-chocolate

During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (there is no discount for tickets in supermarket 77 yuan). (With the shopping receipt, go to the main service desk 1f to get it. )

Activity 3: Tanabata is affectionate, and the token is affectionate.

1, jewelry category: pure gold xx yuan/gram, platinum Pt 950: 385 yuan/gram. 7.5% off for silver ornaments and 50% off for jade counters.

Hong Kong lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.

2. Watch category:

During the event, the high-end watches were 15% off the whole audience, and a Goya series women's watch was presented (worth xx yuan).

Cartoon watches and headdresses are 30% off the audience.

3. Cosmetics: Olay, Maybelline, 10% discount for the whole audience (except special products). Xx sunscreen series is 15% off, whitening series is 20% off, Yuxi and Dr. Li are 10% off.

4. Run-up at school, and articles about family students. ...

Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...

5. Happy Valentine's Day on Tanabata. The supermarket snapped up xx as peanut oil 68 yuan/barrel, half price for bread, 30% off for delicious and golden baskets and other cooked food, 30% off for pasta and 30% off for irregular eggs!

6, down jacket off-season hot sale (4f down jacket hypermarket)

Down jackets on the fourth floor are sold out of season in the thousand-yuan down jacket hypermarket, and the freezing point is hot in 88 yuan! Warm up for love, what are you waiting for?

Fourth, advertising.

1. Rainbow Gate: Romantic Tanabata, sweet release, X month X day -x day.

2. 16 color page: 10000.

3. TV promotion

4. Meteorological Bureau publicity

5. City News

6. Shop activity kanban

7. Atmosphere decoration of activities