How does a clothing shopping guide make phone calls to make appointments with customers?

The maintenance of VIP (member) customers is very important. Today, the editor will share the "3+1" system for VIP maintenance - 3 steps plus one key point. (The following content comes from: Flying Needle Embroidery Clothing Forum)

The three steps are:

◆The first step

Category and archive new customers, It is divided into potential type and strict type, and each customer information must be followed by a description of the customer's purchase in the store, including what kind of clothes he chose, what requirements he made, his personality, etc.

◆The second step

For long-term maintenance, the "three steps" of striking while the iron is hot are:

※ 3 days of thank you, on the third day after the customer purchases the clothes Call the customer in three days to express gratitude for choosing the brand and store, so that the customer can recall the store and brand;

※Follow up in 7 days, by which time the customer may have already worn it The clothes in the store are about to be cleaned. At this time, it is most appropriate to contact the customer and provide the customer with some washing and drying knowledge and matching skills. You can also ask the customer about their satisfaction with the clothes and what friends around them think about the clothes. evaluate. In this way, first of all, customers will feel that the shopping guide is very considerate and have a deeper connection with the shopping guide. Through the customer's evaluation of the clothes, they can understand the customer's potential purchasing power. They can also develop potential customers such as friends around the customer and increase the connection rate. ;

※15 days for invitation. By this time, the customer and the shopping guide have become friends. It happens that the store has new products, and the customer’s friends also want to come to the store to have a look. At this time, you can invite the customer to visit the store. When friends go into the store together to make another purchase, it not only increases the return rate and the connection rate, but also builds a deeper relationship with the customer again.

◆Step 3: Do more sorting

Use the WeChat public platform. In fact, leaving a phone number and registering customer information is what many stores do. However, some stores do not take the next step after leaving a phone number. There was a store manager who called again three months after registering customer information. When contacting these customers by phone, we found that only 20% of them could get through, which means that in these three months, 80% of the customers were lost. This is because there was no sorting out of customer information. Give customers a phone call every holiday. If you want to send text messages, it is not recommended to use a text message platform. Not many people are willing to read text messages starting with 106. Use a private phone to send text messages or make phone calls to greet customers on their birthdays or holidays. For a moment, send photos to customers when new products are available, and send some information on matching tips, etc. Not only do you maintain VIP membership, but you also make customers remember you and your store, and I believe they will come here again next time. .

One important point is:

Respect VIP members and do not "harass" your valued VIP members! Don't send text messages or make phone calls to members "at will". The content must be fully considered and targeted! We recommend giving up text messages on mobile phones and switching to a mobile WeChat platform that members can control independently. It is up to members to choose whether the information needs to be read and when it is convenient to read it.