Company Business Plan 2022 Template 5 articles

A business plan is an effective action for a company or enterprise to increase sales and increase market share in the short term. If it is a business plan that is creative and has good executability and operability Book. Below I will compile a company business plan 2022 template for you, I hope you like it!

Company Business Plan 2022 Template 1

With the development of science and technology and the improvement of people’s living standards, the Internet is increasingly used in people’s lives. More and more ubiquitous, online shopping is currently one of the most widespread applications. On January 19, 20__, the China Internet Network Information Center (CNNIC) released the "27th China Internet Development Statistical Report" in Beijing. The report showed that as of the end of December 20__, the number of Internet users in my country reached 457 million. There were 73.3 million more people than at the end of 20__. The most striking thing is that the annual growth rate of online shopping users is 48.6, making it the fastest-growing application, indicating that more economic activities have entered the Internet era.

"E-commerce or no business." In this context, we came together with the same ideals and founded the "Tiantian Sports" online store. The team's The five members are all students majoring in e-commerce at Anhui Vocational and Technical College of Commerce. As early as 20__, we participated in the establishment of the "Tiantian Commerce" online mall, and a year later it became a more influential shopping platform for college students in Wuhu City. . On the occasion of the "20__ National Internet Entrepreneurship Competition", the five of us established an entrepreneurial team based on the principle of complementary advantages, and planned and implemented the "Tiantian Movement" Internet Entrepreneurship Project.

The Tiantian Sports online store is mainly for college students. We conducted a questionnaire survey at the school and conducted a feasibility analysis of the market. Finally, we set the main products as daily necessities and sporting goods. According to The online marketing strategy has developed an implementation plan and uses search engine marketing, forum marketing, social network marketing, viral marketing and other methods to conduct online promotional activities, which has achieved good results.

1. Online store planning

1.1 Product positioning

Main products: daily commodities and sporting goods.

On the university campus, this online store business plan conducted a preliminary survey, mainly investigating the daily shopping habits and financial affordability of college students. Based on the results of market research and combined with the actual situation, we chose to include daily commodities and sporting goods as its main products. Among daily necessities, we chose Danzi. Danzi quickly captured the hearts of young people with its low price and high quality, which is very consistent with our target consumer group, so we chose Danzi.

1.2 Price positioning

Considering the affordability of college students, we mainly focus on mid- to low-end products. In the early stage, a low price strategy is used to attract customers, focusing on small profits but quick turnover; in the middle and later stages, after the corporate brand and reputation are stabilized, the price will be adjusted appropriately according to the market and operating cost conditions, but the quality level will not decline to ensure the continued operation of our company.

Based on the spending power of target customers, online stores use the following two different pricing strategies.

Low-price promotion strategy: In order to attract customers with price, most products in the store are priced relatively low to ensure an advantage in the online price war.

Premium pricing strategy: Mainly for some high-end products, we will use high-quality services to guide high consumption.

In order to accumulate popularity, we have selected several products as flash sales and group purchase products, with almost zero profit and significant promotional effect.

1.3 Customer positioning

The initial customer groups of the online store were mainly college students.

The consumption behavior of college students has the characteristics of diversified structure, catching up with fashion trends, large consumption gap and strong stage. Their purchasing behavior is prone to occur, and the price of the product is the decisive factor in purchasing behavior.

In online store marketing activities, we will focus on college students and young office workers and white-collar workers, conduct differentiated marketing, and provide customers with personalized services and products.

1.4 Store style positioning

The store decoration mainly reflects the youthful and lively atmosphere, conforms to the characteristics of the target consumer group, and can arouse their excitement.

1.5 Market Prospects

With the popularization of computers, the development of the Internet, and the development of e-commerce, online shopping is attracting more and more people because of its convenience, speed, time and space, and cross-region characteristics. More and more consumers are participating in online shopping. These characteristics of online shopping are very consistent with the lifestyle of modern young people, which greatly encourages the development of online stores. The current e-commerce environment has been greatly improved, both in terms of legal and security aspects, which are enough to make consumers trust e-commerce.

2. Market and Feasibility Analysis

2.1 Customer Analysis:

Our main customer group is college students.

According to the survey, the characteristics of the target audience are as follows:

Have obvious curiosity, have convergence in consumption, and will make purchases after listening to introductions from classmates or friends.

Purchasing behavior is basically emotional, but due to the influence of one's own economic income, the purchasing behavior is also rational. Generally, products with a strong romantic color are chosen in the mid- to low-end price range.

There is no fixed purchasing pattern, and purchasing behavior is often arbitrary.

Have strong ability to accept and absorb new things, pursue fashion, and advocate individuality.

The factors that influence product purchase are: price, variety, packaging, service, etc.

Purchasing behavior is very festive and is generally concentrated around Teacher’s Day, Valentine’s Day, Christmas and friends’ birthdays.

We will carry out differentiated marketing activities and provide product services based on their respective characteristics.

2.2 Competition Analysis

According to the information just obtained from Taobao and Alibaba online surveys, there are currently 209 online stores selling sporting goods on Taobao. There are 587 online stores selling Danzi cosmetics, 1,500 Alibaba online stores selling sporting goods, and 90 selling Danzi cosmetics. The credibility of each store on Taobao is shown in the table below:

Among them, the main status of the crown-level cosmetics stores is as follows:

The credibility of cosmetics stores mainly sells product price (yuan) )Features

Huiyuanfang Four Crowns Xiangyi Materia Medica, Danzi, Xiangyi Materia Medica, and Youlai 20-100 are very knowledgeable about makeup. There are dedicated beauty consultants who sell the beautiful three crowns Xiangyi Materia Medica, Danzi, Xiangyi Materia Medica, and Adele. 0-200 The decoration is complex and can give people a very professional first impression. Blue Sunday's Three Crown Nature Hall, Mentholatum, Danzi, and Tingmei. 0-400 has many products and loose prices. Consumers are more selective and love beauty. Two Crown Danzi, Wenbiquan, Chunji, and Yimeifang 0-200 are Danzi brands, with men's series and comprehensive products

Company Business Plan 2022 Template 2

1. Project Background

Thailand SPA evolved from the Thai massage in ancient India. It has the dual functions of strengthening the body and treating physical strain for modern people. Because of its profound cultural heritage and unique exotic customs, it has become a popular choice in the SPA industry today. Dominate.

The execution of this business plan stems from the love for authentic Thai SPA. The project leader went back and forth to Quintiles many times to conduct comparative inspections on the feasibility of the project. After integrating multiple high-quality resources, he decided to choose the location in Next to the Commercial Office of the Thai Embassy in China on the sixth floor of Crowne Plaza Kunming.

Our purpose is to create a comfortable and relaxing environment for customers, and use professional and ultimate services to allow customers to experience an authentic Thai SPA, so that they can enjoy the inner peace and be inspired by the beauty of life.

2. Plan summary

1. This association belongs to the massage and beauty industry, and its product range involves beauty, essential oils and body shaping.

2. The club operates on a membership basis, catering to the multi-level needs of hotel guests and members.

3. The equity distribution of the club adopts partnership and crowdfunding systems.

4. At present, there are mid-to-high-end SPA clubs generally distributed in the urban area: Green Lake Hotel, Wangfujing, Golden Eagle, etc.

3. Product (service) introduction

1. The SPA club will adopt standardized Thai SPA management, implement reasonable and standardized processes, pay special attention to details, and allow guests to achieve maximum comfort.

2. The essential oils and beauty products sold by the club are all imported from Thailand, with market advantages in price and effectiveness.

3. In order to ensure the service quality of the club, Thai professional technicians are introduced and Chinese technicians are sent to Thailand for on-site training.

4. Introduction to the environment (hotel)

The hotel is managed by a certain Intercontinental Hotel Group and invested and built by Thailand's TCC Group. Total number of beds: 303, with an average annual occupancy rate of over 70%. It is close to the commercial functional area, close to Nanping Commercial Street, Golden Horse and Jade Rooster, and Golden Eagle Shopping Center.

Company Business Plan 2022 Template 3

Entrepreneurs, the business plan is your stepping stone to find a VC. Without a meaningful stepping stone, I'm afraid you won't be able to knock on the door of VC. In this world, there are always many people asking for money, but little money can be given out. There are many monks and few people, and there is a threshold for financing. If you don't have a substantial business plan, you won't be able to get into VC at all. And every VC has a mountain of business plans on their desk, so your opportunities are limited and you face huge challenges. The key is that you have to stand out.

To put it bluntly, a considerable number of entrepreneurs are overconfident. They do not understand the way investors think and think that VCs are just plunderers who blindly give away money. Money comes. No, quite a few of the business plans I receive in my computer mailbox every day fall into the following three categories:

a) Food stalls

Probably in Internet cafes It took a quarter of an hour to complete, and it was extremely shabby. It was a ppt with black text on a white background, and the total number of pages did not exceed 10. Except for the title on the first page and the "thank you!" on the last page, 7 pages were obtained from the Internet. Copy and paste about "web5.0 will change the way we all live...iresearch predicts that by 20__, China's web5.0 market size will reach 500 billion...we will Become the largest portal of web5.0 in China..." plus a page of consumption list worth 50 million yuan. After inserting the attachment of the business plan, the entrepreneur added a few words in the email, "I have never written a business plan before. I searched it online and found that the business plan also contains information about the company's current financial situation and personnel." Please give a detailed introduction to the composition. We are still in the planning stage. Once the funds are in place, we can start immediately. Can we have an interview with you next Monday morning?"

Brothers, it's not that I don't like simplicity. style, it’s not that I don’t want to meet with you, it’s just that you don’t give me enough useful information. I can’t judge whether this project is suitable for our investment. If every entrepreneur writes a note, we will meet immediately. My office The petition room of the Labor Bureau will probably be crowded into a room, and it will not be able to receive them from morning to night.

b) Eight-part essay genre

Use the kind of "business plan template" that a lawyer or financial consultant posts online to recruit clients, and write 80-100 pages of text ...You can imagine the proud look of the entrepreneurs before sending out the email: "Is this business plan written carefully enough? I spent so much time, you are embarrassed not to take the money out of your pocket. Did you?" It took me half a day to read it, but I found that I was still confused. I didn't know what the core content of the business plan was?

If the stream is not deep, it will be clear if there are fish. The quality of a business plan does not depend on the number of words. Even if you write every chapter comprehensively, but the key content is vague, you may still be wasting your time in the end. I believe that there are some entrepreneurs who try their luck with a lucky mentality, thinking that they can get away with a lot of text, a long article, and a seemingly serious attitude to get VC money?

c) Carefully packaged solid products Steamed Buns

There are also some business plans that are carefully designed and typed by graphic designers. At a glance, your eyes will light up, but after reading it several times, in addition to the exquisite ppt pictures, it is still No substantive content found. Just like when someone is hungry, someone serves a steaming meat bun. After eating it for a long time, you find that it is all solid. Where is the meat?!

I believe that every VC is very serious. to treat every potential project. It is rare for a VC to be deceived during the business plan stage. VCs make mistakes mostly due to risk management after investment rather than analysis and judgment before investment. The special skill of VCs is to read business plans. Whether you are talking about real business opportunities or making up nonsense, VCs all have a sharp eye.

In one sentence, the business plan should clearly explain the key points of a project. You don’t have to worry about layout, art design, and rhetoric. The most important thing is to explain the business clearly.

Simply put, VC should see three major points and their evidence in the business plan:

1. Verify your identity, who are you?

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2. What are you going to do? - What is the value of your product or service?

3. How? - Do you have the ability to execute? and certainty of success.

No one will ask you to write a perfect business plan, but between the lines, VC can tell at a glance whether you are sincere and serious, whether you have done your best, and whether you have put in enough ingredients. Of course, you are not a professional investor, and you may miss some points. Some things that you may not think are important may be important to me. As long as the VC is interested in your project, even if there is something missing in your plan, most VCs will come to communicate with you and even try to help you. In order to improve everyone's work efficiency, entrepreneurs must understand and respect the way VC works, work hard to write a perfect business plan, and do not play Tomand Jerry's cat and mouse game.

I dare say that the vast majority of VCs are decent professionals with good conduct. Why is VC unwilling to sign the so-called "confidentiality agreement"? The reason is very simple: There are 5 solar energy project plans on this VC's desk. If A signs a confidentiality agreement with A and ends up investing in B's project, will A be able to do so? Did you take this VC to court?

21) How can I know if VC is interested in my project?

Good question! Let me teach you a little trick. You prepare three baits to catch VC: 1. Project introduction; 2. Sixteen-page business plan; 3. Complete financial forecast plan.

Fishing steps:

(a) Based on the list of matching VCs you found in your homework, write a short email, including one or two sweet words, and attach your Send the "Project Introduction";

(b) If VC replies immediately and asks you if you have a more detailed business plan, you should excitedly send the sixteen-page business plan immediately Go out;

(c) After you send out the business plan, VC takes the initiative to contact you and asks if you have a detailed financial plan. You should be excited to send out the detailed financial plan immediately and Go to Haagen-Dazs alone and buy a cup of the most delicious ice cream to celebrate to yourself secretly. Look, the hard work you put into your business plan has paid off! You should start to make preparations. It is very likely that the VC will take the initiative in a few days. Invite you to his or her office for an interview.

(d) If vc does not respond to your "Project Introduction" within two weeks, you can send another email, including one or two sweet words, and attach your "Business Plan" ;

(e) If the vc has a positive reply, please repeat the action in (c). If the VC does not respond to your business plan within two weeks, you may wish to take the initiative to send another email to ask for his or her feedback on your business plan. If there is still no reaction, you don’t have to waste any more bait, there are no fish in this pond.

Company Business Plan 2022 Template 4

1. Customer situation

1. Customer name:

___ Network Technology Co., Ltd., The company was established in June 1999 and is the world's number one online trading platform for international trade and Chinese local trade. Headquartered in Hangzhou, China, we have branches in more than 30 cities across China, Hong Kong, Switzerland and the United States. As of December 31, 20__, the B2B company had 5,300 full-time employees.

2. Industrial and commercial registration place

Hangzhou Industrial and Commercial Administration High-tech Zone.

3. Industry

Internet industry.

4. Main business

E-commerce

5. Company organizational structure

As of December 31, 20__, B2B The company has 5,300 full-time employees. It is divided into Business Operation, Website Operation Technology Department, Finance Department and other departments.

6. Customer scale

The international trade website () mainly targets global import and export trade, and the Chinese website (.cn) targets domestic trade buyers and sellers. As of June 30, 20__, the Chinese and English website *** had more than 24 million users from more than 200 countries and regions.

2. Introduction to the business situation

1. Business methods:

The company cooperates with the mobile company to make appointments to participate in ___ interviews by sending and receiving text messages. Candidates provide the time and place of application.

2. Business content:

Provide the time and location of the application to candidates who have made an appointment to attend the ___ interview.

3. Business development plan

In more than 30 cities across the country, including Hangzhou, Qingdao, and Beijing, text messages will be sent every month based on the number of appointment candidates, an estimated 20__.

4. Network structure

Use information machine equipment to access the industry gateway through the Internet

5. Use of all network ports

Provide application time and application location notifications to candidates who have made appointments to participate in ___ interviews across the country

3. User situation

In more than 30 cities across the country, including Hangzhou, Qingdao, and Beijing candidate.

4. Port situation, including port number, extension method, corresponding use of each long number, etc.

The mobile company will be equipped with an SMS server and a 12-bit port, with 4 bits expandable. In the early stage, the company mainly used these long numbers for the human resources departments of local branches

5. Reasons for application

The current demand for SMS messages among the company's customer groups is very large , the customer group is more receptive to the way of sending and receiving text messages, so they specially apply for group text message service from the mobile company to facilitate the development of the company's text message service.

6. Rate situation

The monthly fee is 1,000 yuan, including 20,000 items.

Company Business Plan 2022 Template 5

1. Training needs analysis

Conducting training needs analysis is the first step in training project design, and it is important for many management From a corporate level perspective, training is “both important and unclear”. The fundamental problem is that companies are unclear about their own training needs but are aware of the importance of training. Therefore, we must formulate training requirements, carefully design and proactively strengthen employee training by combining the company's development goals with employees' career design. One thing to note is: training is to meet the needs of managers and work tasks,

It is not simply to meet the needs of employees! The following mainly analyzes the needs of training from three aspects:

Enterprise analysis: As we all know, the company has developed rapidly since its inception, especially after the start-up of polymerization and filament yarn in August this year, the company's scale has reached a big level, with an annual output value of more than 2 billion, and has become a domestic leader. A large chemical fiber supplier. It can be seen that our company is already a large company and a large group in terms of scale and output value. However, because the company's development speed is too fast, an imbalance in development has occurred, that is, the company's related supporting facilities (such as Relevant systems, personnel quality, etc.) and the company's scale and output value development are unbalanced. In particular, the quality of our company's grassroots managers is far from our requirements. Therefore, it is an urgent requirement to analyze the training of these grassroots managers from the company's perspective.

Task analysis: Nowadays, the tasks that our company's lower-level managers need to undertake are very important, including not only the effective management of production, reasonable deployment of personnel, employee performance appraisal, etc., but also the need to convey the company's upper-level policies , Promote the company's corporate culture and other tasks. However, the effective completion of these tasks is far from being achieved by relying solely on the quality and level of our company's existing grassroots management personnel. Therefore, for the successful completion of various tasks of the company, the improvement of the quality of grassroots management personnel has become a key factor.

Personnel analysis: Through the understanding and investigation of the existing grassroots management personnel of our company, it can be seen that the grassroots management personnel of our company have the following characteristics:

1. The overall cultural quality is relatively low. Low, most of the grassroots managers only have technical secondary school or high school education, and some only have junior high school education

2. They have rich experience in on-site operation and management. Our grassroots managers are all from the grassroots level. They are promoted from among the employees, so they are more familiar with the on-site situation.

3. Lack of motivation and passion for further learning. Due to the long-term job invariance and the monotony of work and life, our grassroots managers have lost interest in further improvement, or they just have ideas. , but did not have the perseverance and perseverance to take action.

4. The management method is simple and crude. Due to their limited quality and long-term experience in a relatively chaotic management environment, because almost all their predecessors were like this, a vicious circle has been created subtly. .

It can be seen that it is necessary for our company's grassroots managers to carry out training to improve their quality in all aspects, stimulate their motivation to learn again, and improve the overall management level of our company. It is our The general trend and urgent requirements of the company's development.

2. Training objectives for managers

Objectives for improving abilities:

1. Be able to master basic facts (cognitive ability);

2. Have relevant professional knowledge;

3. Be able to maintain a sensitive emotion towards things;

4. Have problem-solving and decision-making skills;

5. Have social skills;

6. Have the ability to control emotions;

7. Have early warning ability

8. Be creative

9. Sharp thinking

10. Good study habits and skills

11. Self-awareness

Mainly cultivate the above through training What needs to be noted about these abilities is that different people and different positions have different priorities.

Actual quantitative goals:

1. Increase in the quantity of work due to training (such as the amount of output completed, or the average number of job applications reviewed per day).

2. Improvement in the quality of work after training (such as the monetary cost of the work, scrap loss or wrong quantity).

3. Improvement of timeliness of work after training (such as meeting time schedule requirements).

4. Cost savings as a result of training (such as deviation from budget, sales expenses or cost expenses).

3. Measures to enhance the training effect

Effective training is the result of the active participation of many parties. If training wants to play a greater role fully and effectively, it is best to be able to benefit the trained departments and Trainee employees should make pre-training preparations in the following three aspects:

First, before participating in the training, the trainee should know what he hopes to gain from the training plan? Write a simple expectation and list the requirements for participating in the training. The benefits it will bring to work; trainees can participate in training in a targeted manner based on these expected goals;

Second, let all trainees know that participating in training is not just about sitting in the classroom and listening blankly. Instead, they should bring some questions and set some goals, and use various opportunities inside and outside the classroom to actively communicate with lecturers and other students;

Third, after participating in the training, the trainees should be asked to write a An employee training report is submitted to the supervisor for review and filed with the Human Resources Department. It can also be shared with relevant colleagues to discuss how to apply what has been learned to actual work. In this way, the quality of training can be ensured to a greater extent, so that training can create more value for the enterprise, and training evaluation can be carried out effectively.

4. Responsibilities of the Human Resources Department

Responsibilities of the Human Resources Department in the training process:

First, arrange the preparations for the training, Arrange the training courses, time, venue, participants

and the selection of training methods. These are important factors that affect the effectiveness of our training. The courses and participants

The selection is related to the size of the targeted role of our training effect.

Secondly, coordinate all aspects with the training party. During the training process, serve as a bridge between the training party and the trainees to improve the pertinence and effectiveness of the training and improve the effectiveness of the training.

Thirdly, control and coordinate the entire training process, provide timely feedback on problems and situations that arise during the training process, and make timely and effective adjustments.

Finally, conduct various evaluations of the training, including evaluation of the training effect, evaluation of the training provider's level, etc. This will consolidate the training results and allow employees to truly learn something useful for their work from the training.

Benefits of in-house training

1. Quickly produce talents, produce more talents, and produce good talents. The limitations of domestic education resources and the flaws of the education system force companies to rely on training to obtain excellent employees.

2. Gain high morale and combat effectiveness.

Through training, employees can directly and most thoroughly satisfy their self-esteem and self-realization needs, fully unleash their potential, and effectively mobilize their enthusiasm.

3. Reduce the turnover and turnover rate of employees. When employees cannot effectively complete their work, work pressure will form and manifest in various aspects. Successful training can effectively reduce work stress and increase work pleasure by improving employee skills, reduce staff turnover and loss, and also help reduce labor and management costs.

4. Supervise employees more effectively and easily. When employees understand the nature of their work, have the ability to work, and implement it effectively, they will transform "I want to do it" into "I want to do it", reducing the manager's management and supervision work on them.

5. Reduce costs to the greatest extent. Through training, improving employee work performance can not only obtain actual benefits brought by the improvement of personnel quality, but also bring huge benefits brought by stimulating employee initiative, enthusiasm and creativity.

6. Create a more perfect corporate culture. Through training, employees will appreciate that management provides them with opportunities to grow, develop and achieve greater success at work, which will naturally and effectively enhance the company's centripetal force and cohesion towards them.

7. Strengthen employee professionalism. Employees with the right mentality and skilled skills will naturally have good professionalism. One of the main purposes and effects of training is to improve mentality and strengthen skills.

8. Guarantee maximum customer satisfaction. Almost no marketing plan can beat word-of-mouth publicity. Customers can tell who are well-trained employees and who are untrained employees. They will pass Employees' work performance is used to judge the company's management capabilities, and thus affects their purchasing decisions and their reputation.

9. Be more advantageous than your competitors. As long as you have some specific advantages compared with your opponents, you can win a place in the fierce market competition. The personnel advantage is exactly what many companies lack. For ordinary enterprises, as long as they make little effort, it is easy to realize their own personnel advantages and outperform their competitors, and training is the best way to obtain personnel advantages.

The significance of internal corporate training

1. Effective corporate training is actually a process of improving the comprehensive competitiveness of the enterprise. In fact, the effect of training does not depend on the individual trainee, but on the contrary, the state of the enterprise organization itself as an organism plays a very key role. Good training has four benefits for the enterprise:

2. Training can promote two-way communication between the enterprise and its employees, management and employee levels, enhance the centripetal force and cohesion of the enterprise, and shape an excellent corporate culture. Many companies use their own training or entrusted training methods. This makes it easy to integrate training into corporate culture, because corporate culture is the soul of a company. It is a micro-cultural system that educates all employees on corporate awareness with values ??as the core. When corporate managers and employees identify with the corporate culture, they will not only consciously learn and master scientific and technological knowledge and skills, but also enhance their sense of ownership, quality, and innovation. In this way, everyone's professionalism, innovative spirit and sense of social responsibility will be cultivated, and a good atmosphere of self-study of scientific and technological knowledge and conscious invention and creation will be formed. The enterprise's scientific and technological talents will thrive and the enterprise's scientific and technological development capabilities will be significantly enhanced. For more enterprise management papers, please search under Maoshan.

3. Training can improve the overall quality of employees, improve production efficiency and service levels, establish a good image of the enterprise, and enhance the profitability of the enterprise. According to monitoring by American authoritative organizations, the return on investment of training is generally around 33%. In an analysis of large U.S. manufacturing companies, the company's rate of return from training is approximately 20-30%. Motorola provides all employees with at least 40 hours of training per year. Surveys show that Motorola can achieve a production benefit of $40 within three years for every $1 of training fees. Motorola believes that high-quality employees have created $4 billion in wealth for the company through technological innovation and economical operations.

Motorola's huge training benefits illustrate the importance of investment in training for businesses.

4. Adapt to market changes, enhance competitive advantages, cultivate the enterprise's reserve force, and maintain the vitality of the enterprise's continuous operation. To put it bluntly, enterprise competition is the competition of talents. Wise entrepreneurs are increasingly aware that training is a "humanistic investment" that cannot be ignored in enterprise development and is the fundamental way to improve the "hematopoietic function" of an enterprise. A study in the United States shows that the optimal investment ratio for enterprise technological innovation is 5:5, that is, "human investment" and hardware investment account for 50 each. After human-centered soft technology investment is applied to hard technology investment in machinery and equipment, the output benefits will be doubled. Under the same equipment conditions, by increasing "people-oriented" investment, an input-output ratio of 8% can be achieved. In promoting technological innovation, developed countries not only pay attention to hardware investment in the introduction, upgrading and transformation of machinery and equipment, but also pay more attention to soft technology investment with the main goal of improving human quality. Facts have proved that talent is the first resource of an enterprise. With first-class talents, it can develop first-class products and create first-class performance, and enterprises can remain invincible in market competition.

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