What should I pay attention to in media invitation of Fashion Week?

So, what should we pay attention to when inviting the media to participate in Fashion Week? Sir Hu of 5 1 Media Network thinks that there are mainly the following points.

First, make a clear media invitation form.

As Fashion Week is composed of new fashion releases of different brands, large and small, and it will span several days, and a large number of media will be invited, so the organizers need to make a clear media invitation form in advance, which media should be invited for the opening and closing ceremonies, and which media should be invited for each show during Fashion Week? How should media resources be allocated for multiple brand fashion shows held in different venues at the same time? For these problems, the organizer should have a comprehensive plan, then communicate and coordinate with various media, and finally confirm the results and make records. If the organizer needs the media to make a special report on Fashion Week, he can also raise it with the media and communicate with the media.

Second, send media invitations.

Organizers need to send invitations to the corresponding media according to the communication plan. The media invitation letter should clearly state the specific time, place (please indicate the specific venue) and theme of the conference.

Third, be a media card.

Before the start of Fashion Week, the organizer needs to make a unified media card for each participating media to facilitate the media to freely enter and leave the conference site. During the fashion week, the organizers should also have special staff to handle and issue temporary media certificates to deal with emergencies.

Fourth, provide news articles in time.

After each brand fashion conference, the organizer should provide news articles to the media as soon as possible, so that the media can release the news in time, and the public can also know the latest information of Fashion Week in time and participate in the discussion and forwarding, thus promoting the whole fashion week activities and brands participating in Fashion Week.

5 1 Media Network, as a professional media invitation organization, has rich media resources and provides one-stop media invitation service for fashion week and other activities at any time.